harvest equipment

What harvest equipment does

Harvest Equipment, operating as United Ag & Turf, is an authorized John Deere dealer distributing the full John Deere portfolio of agricultural, turf, compact construction, and utility equipment across 40+ dealership locations in Connecticut, Massachusetts, Maine, New Hampshire, New York, and Vermont. The company sells new and used equipment spanning compact utility tractors (1-4 Series), utility and row-crop tractors, 4WD and track tractors, harvesting equipment, planters, sprayers, tillage and hay/forage tools, Gator utility vehicles, commercial and residential mowing equipment, snow equipment, and compact construction machinery. It also distributes precision agriculture technology (GPS guidance, auto-steering, yield monitoring) sourced from John Deere's connected platform.

The business operates six revenue streams: new equipment sales, used equipment resale, parts (over 1 million SKUs with branch-to-doorstep delivery), service and maintenance (including PowerGard extended warranties), John Deere Financial financing facilitation (including 0%/60-month promotions on select compact construction equipment), and recurring warranty subscriptions. Go-to-market is enterprise field sales through local product specialists at each dealership, supplemented by centralized quote requests, an online parts store, a dedicated government sales division, and the MY UAT mobile app for parts ordering and fleet management. The customer base spans commercial agriculture, commercial landscaping, compact construction contractors, residential homeowners, and government entities, with the education partnership (Maine FFA) supporting workforce pipeline development. The company is privately held with no disclosed ownership, funding, or parent structure.

Name

harvest equipment

Legal name

United Ag & Turf

Website

https://harvequip.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Harvest Equipment (United Ag & Turf) is an authorized John Deere dealer operating 40+ locations across six northeastern US states, selling new and used agricultural, turf, and compact construction equipment, plus parts, service, financing, and extended warranties to farmers, landscapers, contractors, government, and homeowners.

Ownership category

akta.pro rank

Product category

Agricultural & Compact Construction Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industries

Harvesting & Forage Equipment (IMAHACAD), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Potato & Specialty Crop Planters (Potato, Garlic, Sugarcane) (AFAAABAJ)

Keywords

• Agricultural equipment sales
• Compact construction equipment
• Commercial mowing equipment
• Equipment parts and service
• Lawn and garden equipment

Headquarters

HQ city

Hicksville

HQ country

United States

HQ region

North America

Offices41 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new John Deere equipment including tractors, compact construction equipment, Gator utility vehicles, commercial and residential mowers, and agricultural implements.
2. Used Equipment Sales: Resale of pre-owned equipment across all product categories including tractors, compact loaders, excavators, commercial mowers, and specialty agricultural equipment.
3. Parts Sales: Sale of replacement parts, accessories, attachments, maintenance kits, and supplies through both physical locations and online store. Online catalog available via Shop.Deere.com and dealer portal.
4. Service and Maintenance: Service department providing repairs, maintenance, and preventative maintenance plans. Includes PowerGard extended warranty programs.
5. Financing Services: Facilitation of equipment financing through credit applications and promotional financing programs (0% for 60 months on compact construction equipment).
6. Extended Warranties: PowerGard extended warranty programs providing coverage beyond standard manufacturer warranties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Harvest Equipment, operating as United Ag & Turf, is an authorized John Deere dealer group with 40+ locations across six northeastern US states, selling new and used agricultural, compact construction, turf, and lawn and garden equipment alongside parts (over 1 million SKUs), service and maintenance, PowerGard extended warranties, financing facilitation, and John Deere precision-ag technology including the Operations Center PRO platform.

Product overview

United Ag & Turf is a multi-location John Deere dealer offering a comprehensive portfolio of agricultural, turf, and compact construction equipment. The product lineup centers on John Deere brand machinery across distinct categories: residential and commercial lawn/garden equipment (lawn tractors, zero-turn mowers), compact and utility tractors (1-6 Series), row-crop and 4WD tractors, harvesting equipment, planting/seeding systems, hay and forage equipment, sprayers, Gator utility vehicles, commercial mowing equipment, and compact construction machinery (skid steers, excavators, compact loaders). The portfolio also includes precision agriculture technology, snow equipment, and full attachments/accessories. Service offerings encompass parts distribution (over 1 million parts), PowerGard extended warranties, John Deere Operations Center PRO for connected equipment management, preventative maintenance plans, and financing options. Equipment is available as both new and used, with locations across Connecticut, Massachusetts, Maine, New Hampshire, New York, and Vermont.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn & Garden Equipment Residential-grade equipment line including lawn tractors, riding mowers, and zero-turn mowers for homeowners and property maintenance users.
• Compact Utility Tractors (1-4 Series) Versatile 1-4 Series compact tractors for small farms, property owners, and landscaping tasks, available in multiple horsepower configurations and bundle options.
• Utility Tractors (5-6 Series) Mid-range 5-6 Series tractors for agricultural and commercial applications, with higher horsepower and broad implements compatibility.
• Row Crop Tractors High-horsepower tractors designed for large-scale farming operations, compatible with row-crop implements and precision-ag technology.
• 4WD & Track Tractors Articulated four-wheel drive and track tractors for heavy-duty field work, large-scale farming, and challenging terrain conditions.
• Harvesting Equipment Combine harvesters and associated equipment for grain and crop harvesting operations.
• Planting & Seeding Equipment Equipment for precision planting and seeding operations across various crop types and planting methods.
• Sprayers & Applicators Crop protection equipment for applying fertilizers, herbicides, and pesticides across agricultural fields.
• Tillage Equipment Ground preparation equipment including plows, cultivators, and tillage tools for soil management.
• Hay & Forage Equipment Balers, mowers, and hay handling equipment for livestock feed production and forage harvesting.
• Cutters & Shredders Rotary cutters and shredders for vegetation management, pasture maintenance, and brush control.
• Specialty Tractors Purpose-built tractors for specialized agricultural applications including orchards, vineyards, and narrow-row farming.
• Gator Utility Vehicles Multi-purpose utility vehicles (XUV and CUV models) for farm, ranch, and property transport tasks, including hauling gear, feed, and materials.
• Commercial Mowers Professional-grade mowing equipment including stand-on mowers, zero-turn mowers, front mowers, and walk-behind mowers for landscaping contractors and grounds maintenance.
• Compact Construction Equipment Compact wheel loaders, compact track loaders, compact excavators, and skid steer loaders for construction, landscaping, and earthmoving applications.
• Precision Ag Technology GPS guidance, auto-steering, yield monitoring, and field mapping technology for precision farming operations.
• Snow Equipment Snow blowers and snow removal attachments for tractor and utility vehicle applications.
• Attachments & Accessories Wide range of implements, attachments, and accessories for tractors and equipment including blades, buckets, mowers, and specialized tools.
• Used Equipment Sales Resale of pre-owned equipment across tractor, compact loader, excavator, commercial mower, and specialty agricultural equipment categories.
• Government Sales Program Dedicated government sales division offering equipment procurement through government programs for federal, state, and local government entities.
• Parts & Maintenance (Parts Store) Over 1 million parts available through online ordering and physical branches, covering catalog search, kits, blades, seats, batteries, wheels, belts, and maintenance kits, with branch-to-doorstep delivery.
• Preventative Maintenance Plans Scheduled maintenance programs designed to keep equipment operational and preserve equipment value through factory-trained service technicians.
• PowerGard Extended Warranty Extended warranty and protection plans providing equipment coverage beyond the standard manufacturer warranty period.
• John Deere Operations Center PRO Service Cloud-based farm management platform service enabling equipment monitoring, data analysis, and fleet management for connected John Deere equipment.
• Equipment Financing Facilitation (John Deere Financial) Facilitation of equipment financing through John Deere Financial including credit applications and promotional financing programs such as 0% for 60 months on select compact construction equipment.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorUnited Ag & Turf is an authorized John Deere dealer representing the full John Deere product portfolio including agricultural equipment, compact construction machinery, Gator utility vehicles, commercial and residential mowing equipment, and precision agriculture technology.
• Maine FFAminorStrategic or Co-development PartnerEducational partnership supporting hands-on learning in agriculture. United Ag & Turf hosts students at their locations to provide practical experience with agricultural equipment and career exposure in the industry.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Butler Machinery: Large regional dealer of agricultural, construction, and power generation equipment representing multiple OEMs (Case IH, Caterpillar) — broader incumbent with overlapping lines and similar dealer-network model.
• Titan Machinery: Largest Case IH agricultural equipment dealer in North America with extensive construction equipment dealer network — broad incumbent peer at the equipment-dealer scale and cross-category distribution model.

Direct peers

• TriGreen Equipment: Authorized John Deere dealer serving farmers, ranchers, and homeowners across multiple states with new/used equipment, parts, and service — direct peer in product portfolio and dealer go-to-market.
• Blanchard Equipment: Authorized John Deere dealer group operating across multiple Southeastern US states with agricultural and compact construction equipment sales, parts, and service — comparable in dealer-channel structure.
• RDO Equipment Co. One of the largest authorized John Deere dealer groups in North America, operating across multiple states with agricultural, construction, and turf equipment — directly comparable in business model, product line, and dealer channel.
• Ag-Pro Companies: Large multi-state John Deere dealer offering agriculture, turf, and compact construction equipment with extensive parts, service, and financing operations — directly comparable in geographic spread and product breadth.
• 21st Century Equipment: Authorized John Deere dealer group with locations across multiple states offering agricultural equipment, precision ag technology, parts, and service — comparable dealer model and customer segments.
• C & B Operations: Multi-location John Deere agricultural and construction equipment dealer with full parts and service operations across several states — directly analogous dealer business model and OEM partnership.
• Greenway Equipment: John Deere agricultural equipment dealer with multiple locations across the South and Midwest — direct peer selling comparable product portfolio into commercial farming and residential segments.
• Stotz Equipment: Multi-state authorized John Deere dealer selling agricultural, residential, and compact construction equipment with full parts and service operations — closely aligned with United Ag & Turf in product portfolio and dealer-channel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTnZx7CABNDYd0R6r1hgm_Q
• Facebookfacebook.com/UnitedAgandTurfNortheast
• LinkedInlinkedin.com/company/harvest-equipment
• Instagraminstagram.com/united_ag_and_turf_northeast
• TikToktiktok.com/@united_ag_and_turf_ne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about harvest equipment