Maui Poke House

What Maui Poke House does

Maui Poke House is a privately held Brazilian fast-casual restaurant chain specializing in Hawaiian-inspired poke bowls, operating three company-owned units in the São Paulo metropolitan area (Alphaville, Lapa, and Osasco). Founded by a group of friends around a lifestyle-driven healthy-eating concept, the brand differentiates through fresh customizable bowls, a beach-inspired dining atmosphere, and value positioning relative to premium poke peers. The core menu centers on signature bowls such as Poke Tradição (salmon with mango and coconut), Ahi (tuna), Green Poke (vegetarian), and seasonal items including Pork Katsu and Tempurá de Legumes, complemented by beverages (e.g., the Red Eruption cocktail), desserts, and a dedicated Kids Menu with Kids Space.

The company monetizes through four revenue streams: dine-in and takeout sales at its physical locations, off-premise delivery via iFood (Brazil's leading delivery marketplace), event catering for corporate and private gatherings, and a franchise licensing program ("Seja um Franqueado") offering turnkey support to entrepreneurs seeking to replicate the model. Marketing is primarily organic, driven by Instagram (31,207 followers) and Facebook, supplemented by PR-driven social-responsibility campaigns such as the Poke do Rony athlete collaboration. There is no disclosed app, proprietary technology platform, or institutional funding; operations are founder-owned and self-funded, with growth to date funded organically from unit-level cash flow.

The primary strategic lever going forward is the franchise program, intended to translate the proven three-unit São Paulo model into nationwide expansion without proportionate capex. Secondary levers include menu innovation (seasonal rotations, vegetarian and family extensions), brand collaborations, and channel diversification through iFood and event hosting. Key risks are the absence of disclosed unit economics, heavy dependence on iFood as a third-party delivery intermediary, and limited geographic diversification outside the São Paulo metro.

Name

Maui Poke House

Legal name

MUAI POKE

Website

https://mauipokehouse.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maui Poke House is a privately held Brazilian fast-casual chain operating three poke-bowl restaurants in the São Paulo metro (Alphaville, Lapa, Osasco), serving health-conscious urban consumers with fresh customizable bowls, iFood delivery, catering, and a franchise program.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Hawaiian poke bowls
• Fast casual dining
• Healthy restaurant
• Poke bowl restaurant
• Restaurant franchise

Headquarters

HQ city

Alphaville

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dine-in and Takeout Sales: Revenue generated from customers dining at physical restaurant locations or placing takeaway orders directly at restaurants in Alphaville, Lapa, and Osasco.
2. Delivery via iFood: Third-party delivery platform orders placed through iFood app, representing off-premise consumption revenue.
3. Franchise Fees: Revenue from franchising the Maui Poke House brand to franchisees, including initial investment and ongoing franchise fees with comprehensive support package.
4. Event Catering Services: Customized culinary experiences for corporate events, parties, and gatherings at restaurant venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maui Poke House operates physical Hawaiian cuisine restaurants in the São Paulo metropolitan area (Alphaville, Lapa, Osasco), serving customizable poke bowls, seasonal dishes, signature cocktails, and desserts made with fresh ingredients. The brand also offers event hosting services for corporate and social gatherings and sells franchise licenses to expand the concept to additional operators.

Product overview

Maui Poke House is a Hawaiian cuisine restaurant offering a focused menu centered on poke bowls, with locations in Alphaville, Lapa, and Osasco, Brazil. The core offering consists of customizable poke bowls (Tradicional, Ahi, Green Poke, Poke do Rony), alongside seasonal items (Tempur de Legumes, Pork Katsu), beverages (Red Eruption signature cocktail), and desserts (Brownie do Maui). The restaurant also provides event hosting services and franchise opportunities, operating under a single unified brand concept focused on fresh, healthy food with a beach-inspired atmosphere.

Differentiator

Problem solved

Functional benefit

Products and services

• Poke Tradição

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• iFoodcoreChannel Partner/ Reseller/ DistributoriFood is Brazil's leading food delivery marketplace and exclusive third-party delivery partner for Maui Poke House. The partnership enables customers to order poke bowls for home delivery through the iFood platform, extending the brand's reach beyond physical restaurant locations to a broader Sao Paulo metropolitan customer base.
• Rony GomesminorGTM or Marketing PartnerProfessional athlete and skateboarder who collaborated with Maui Poke House chef Amaury Borsa to create the 'Poke do Rony' special bowl. Proceeds from sales of this limited-time item were donated to institutions supporting youth sports. The partnership leveraged the athlete's social media presence and brand association for a social responsibility marketing campaign during Children's Month.
• Amaury BorsacoreOthersExecutive chef and culinary collaborator who develops Maui Poke House menu items including signature creations like Pork Katsu, seasonal summer dishes, and the Poke do Rony collaboration. Chef Amaury Borsa represents the culinary expertise and recipe development behind the brand's differentiated offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sweetgreen: US fast-casual healthy-eating chain with a comparable customizable bowl concept, digital ordering, and lifestyle-driven brand — relevant as a broader incumbent reference for category economics and scale playbook.
• CAVA: US Mediterranean fast-casual chain serving customizable bowls with a similar unit-level build-your-own model and growing franchise/company-owned footprint — useful broader incumbent benchmark.
• Subway Brasil: Largest fast-casual franchise in Brazil with comparable franchise-driven expansion model and customizable menu, providing context for unit-level economics and franchise support expectations.
• Chipotle Mexican Grill: Global fast-casual leader in customizable meals with strong brand and unit economics — relevant as a broader incumbent reference for fast-casual scale and operational benchmarking.

Direct peers

• Poke House: Italy-founded international poke chain with a beach-inspired lifestyle brand concept and franchise-led expansion, highly analogous in concept positioning and go-to-market motion.
• Pokeworks: US-based poke franchise chain offering build-your-own poke bowls with similar unit economics, menu customization model, and franchise-driven growth strategy.
• Ohka Poke: Brazilian poke bowl chain operating in São Paulo with a similar build-your-own poke format and dine-in experience, making it the closest direct competitor in the same metropolitan market.
• Salada Poke: Brazilian poke-focused chain serving customizable bowls with comparable fast-casual positioning and urban Brazilian target customer base.

Others

• Sharik Arabian: Arabian cuisine restaurant concept referenced alongside Maui Poke House in joint marketing (Kids Menu) and apparently within the same founder network — comparable as an adjacent concept from the same operational ecosystem.

Regional players

• Mundo Verde: Brazilian health-food retail and café chain serving the same health-conscious urban Brazilian customer that Maui Poke House targets, with a complementary but broader healthy-lifestyle offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mauipokehouse
• Instagraminstagram.com/mauipokehouse
• LinkedInlinkedin.com/company/maui-poke-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Poke House