Profarb
Profarb is a regional Polish wholesale distributor and retailer of paints, varnishes, construction chemicals, and painting tools, serving 300+ wholesale customers and retail consumers across Świętokrzyskie voivodeship via the DOMI, MaxiMal, and DOMI EXPRESS brands since 1991.
- Company typePrivate
- Founded1991
- HeadquartersOstrowiec Świętokrzyski, Poland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Profarb does
Profarb Sp. z o.o. is a regional Polish wholesale distributor and retailer of paints, varnishes, adhesives, foams, silicones, painting tools, and construction chemicals, headquartered in Ostrowiec Świętokrzyski in the Świętokrzyskie voivodeship. Founded in 1991, the company operates a dual-channel model: a wholesale division distributing approximately 8,000 articles from leading Polish and international manufacturers (including Akzo Nobel, Tikkurila, PPG Polifarb Cieszyn, Śnieżka, Atlas, Selena, and Henkel) to over 300 B2B customers, complemented by a retail chain operating under the DOMI, MaxiMal, and DOMI EXPRESS sub-brands across locations in Ostrowiec Świętokrzyski, Radom, and Opatów. The company also produces its own line of construction chemicals.
The business is structured around three pillars: wholesale distribution via the Hurtownia Farb i Lakierów brand serving hardware stores, construction companies, and painting contractors with quote-based pricing negotiated individually by a team of six sales representatives; retail operations through DOMI (a large-format DIY market launched in 2003), MaxiMal (a retail chain launched 1991), and DOMI EXPRESS stores serving individual consumers and small contractors; and proprietary manufacturing of construction chemicals. Logistics are handled through an in-house warehouse in Bodzechów and a proprietary transport fleet delivering to wholesale customers 2-3 times per week. The company is a member of the Centrum Zakupowe DOMI purchasing group, which provides access to preferred supplier pricing.
Profarb firmographics
Firmographics- Name
- Profarb
- Legal name
- ProFarb Spółka z ograniczoną odpowiedzialnością
- Website
- https://profarb.pl
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Profarb is a regional Polish wholesale distributor and retailer of paints, varnishes, construction chemicals, and painting tools, serving 300+ wholesale customers and retail consumers across Świętokrzyskie voivodeship via the DOMI, MaxiMal, and DOMI EXPRESS brands since 1991.
- Ownership category
- akta.pro rank
Where Profarb is headquartered
LocationHeadquarters
- HQ city
- Ostrowiec Świętokrzyski
- HQ country
- Poland
- HQ region
- Europe
Offices5 records
Markets served
Profarb business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Distribution: Wholesale distribution of paints, varnishes, painting articles, adhesives, foams, silicones, and painting tools to over 300 wholesale customers. Products sourced from leading Polish and international manufacturers.
- Retail Store Operations: Operation of retail store network including DOMI market, MaxiMal stores, and DOMI EXPRESS locations serving retail customers with wide product assortment, competitive prices, and delivery services.
- Own Production: Production of construction chemicals (chemia budowlana) under their own operations for sale through their distribution and retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for registered B2B customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Profarb product offering
Product offeringCore offering
Profarb is a regional wholesale distributor and retailer of paints, varnishes, construction chemicals, adhesives, foams, silicones, and painting tools, serving over 300 wholesale customers plus walk-in retail consumers through its own store network (DOMI, MaxiMal, DOMI EXPRESS). The company also produces its own construction chemicals as part of an integrated supply offering.
Product overview
Profarb operates as a dual-channel distributor combining wholesale and retail operations. The core business is the Hurtownia Farb i Lakierów (Wholesale Paint and Varnish Warehouse) distributing approximately 8,000 products including paints, varnishes, adhesives, foams, silicones, and painting tools. This wholesale operation serves over 300 wholesale customers with logistics support. The retail side operates under the DOMI brand umbrella, including the MaxiMal store chain (launched 1991), DOMI EXPRESS express stores, and the DOMI building superstore (formerly Centrum Modernizacji Domu CMD, launched 2003). The company also produces proprietary building chemicals. The wholesale and retail channels share product categories focused on wall/ceiling painting, wood protection/decoration, and metal protection.
Differentiator
Problem solved
Functional benefit
Brands
- DOMI: Building materials market and retail store brand, originally called Centrum Modernizacji Domu CMD. Part of DOMI purchasing group.
- MaxiMal
- DOMI EXPRESS
Products and services
- Hurtownia Farb i Lakierów (Wholesale Paint and Varnish Warehouse) Wholesale distribution of paints, varnishes, building chemicals, adhesives, foams, silicones, and painting tools serving over 300 wholesale customers since 1991, with logistics support from the company's own warehouse and transport fleet.
- Market DOMI (DOMI Building Materials Market, formerly CMD) Building materials retail superstore serving retail customers with a wide assortment of building products, including paints, varnishes, adhesives, foams, silicones, and tools, plus delivery and consulting services.
- MaxiMal Retail Store Chain Chain of retail building stores offering paints, varnishes, building materials, and painting tools to retail customers.
- DOMI EXPRESS Retail Stores Company-owned express-format retail stores for paints, varnishes, and painting articles, formerly operated under the Hurtownia Farb i Lakierów (Wholesale Paint and Varnish Warehouse) banner.
- Proprietary Construction Chemicals (Chemia budowlana) In-house manufactured construction chemicals sold through Profarb's wholesale and retail channels as part of an integrated product offering.
Quantifiable outcome
- Over 300 wholesale customers served, indicating strong market presence in the regional market.
- +1 more outcomes
Companies that use Profarb
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Profarb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Profarb partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core and minor.
- Akzo NobelmajorAkzo Nobel is a major global paints and coatings company. Profarb serves as a distributor for their products through the wholesale channel.
- AtlasmajorAtlas is a Polish manufacturer of construction chemicals. Profarb distributes Atlas products through their wholesale network.
- Cedat Sp. z o.o.coreCedat Sp. z o.o. (known for Cekol brand) is a Polish manufacturer of construction chemicals. Profarb distributes their products through wholesale channels.
- TikkurilamajorTikkurila is a leading Nordic paints and coatings manufacturer. Profarb distributes Tikkurila products in the regional market.
- PPG Polifarb Cieszyn S.A.majorPPG Polifarb Cieszyn S.A. is a Polish paints and coatings manufacturer, part of the global PPG Industries. Profarb distributes their products.
- Rafil S.A.coreRafil S.A. is a Polish manufacturer of painting tools and accessories. Profarb distributes Rafil products through their wholesale and retail channels.
- Selena S.A.majorSelena S.A. is a global manufacturer of construction chemicals (known for Tytan brand). Profarb distributes Selena products including sealants and adhesives.
- Śnieżka S.A.majorŚnieżka S.A. is a leading Polish manufacturer of paints and decorative coatings. Profarb distributes their products as a key supplier partner.
- Dragon Chemia Sp. z o.o.coreDragon Chemia Sp. z o.o. is a Polish manufacturer of paints and wood protection products. Profarb distributes Dragon products in the regional market.
- FRANS-POL Sp.z o.o.minorFRANS-POL Sp.z o.o. is a Polish manufacturer in the paints and coatings sector. Profarb distributes their products.
- DOLINA NIDY S.A.coreDolina Nidy S.A. (now known as Nowa Dolina) is a Polish manufacturer of construction chemicals including mortars and plasters. Profarb distributes their products.
- HenkelmajorHenkel is a global leader in adhesives, sealants, and surface treatments. Profarb distributes Henkel products including construction chemicals and adhesives.
- ANSER TRADING Sp.z o.o.minorANSER TRADING Sp.z o.o. is a Polish trading company in the construction materials sector. Profarb distributes their product lines.
Scale indicators4 records
Recent moves8 records
Expansion highlights3 records
Profarb competitors and assessment
Company assessmentRegional players
- Bricomarché Polska: Les Mousquetaires-owned DIY chain operating smaller-format stores, often in smaller Polish towns. Closely comparable to Profarb in store format and regional focus, and a direct retail competitor in overlapping geographies.
- Praktiker Polska: DIY chain operating mid-size Polish stores with paint, tools, and construction-chemicals ranges. Comparable to Profarb in store scale and assortment, and competes for the same regional DIY and small-contractor customers.
Others
- PPG Industries (Polifarb Cieszyn): Global coatings major and a current Profarb supplier (via Polish subsidiary Polifarb Cieszyn). Relevant as a counterparty that can choose to bypass Profarb with direct-to-customer channels, representing a structural channel risk.
- Atlas Sp. z o.o. Polish manufacturer of construction chemicals (tile adhesives, plasters, mortars). Currently a Profarb supplier partner but operates its own regional distribution, making it both a partner and an indirect competitor for Profarb's wholesale channel.
Broad incumbents
- Leroy Merlin Polska: National large-format DIY chain owned by ADEO. Competes with Profarb's DOMI/MaxiMal retail stores on assortment breadth and price, and increasingly pressures regional wholesalers like Profarb as it expands into secondary Polish cities.
- OBI Polska: German DIY chain with Polish stores. Competes with Profarb's retail operations in paints, adhesives, and tools, and offers national-scale supply that can attract away Profarb's wholesale contractor customers.
- Castorama Polska: Kingfisher-owned DIY chain operating large-format stores across Poland. Overlaps with Profarb in retail paints, construction chemicals, and painting tools, putting pressure on regional players' pricing and assortment.
- Śnieżka S.A. Polish-listed manufacturer of decorative paints and construction chemicals. Directly comparable as it combines branded manufacturing with nationwide distribution, overlapping with Profarb on both product portfolio and channel.
Direct peers
- Majster Plus: Polish regional chain of hardware and building-materials stores. Comparable to Profarb in targeting professional contractors and DIY consumers in regional Polish markets with overlapping paint and construction-chemicals assortments.
- PSB Mrówka Group: Cooperative network of regional hardware and building-materials retailers across Poland. Closely comparable to Profarb as both operate regional retail + wholesale models for paints, tools, and construction chemicals to local contractors and consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Profarb social profiles
Digital presenceProfarb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profarb leadership team
Management profileNumber of profiles
Profiles10 records
Profarb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profarb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profarb
What does Profarb do?
Profarb is a regional wholesale distributor and retailer of paints, varnishes, construction chemicals, adhesives, foams, silicones, and painting tools, serving over 300 wholesale customers plus walk-in retail consumers through its own store network (DOMI, MaxiMal, DOMI EXPRESS). The company also produces its own construction chemicals as part of an integrated supply offering.
Is Profarb a public or private company?
Profarb is a private company. It is classified as unknown and is currently operating.
When was Profarb founded?
Profarb was founded in 1991. It employs 1 to 10 people.
Where is Profarb based?
Profarb is headquartered in Ostrowiec Świętokrzyski, Poland, in the Europe region.
How does Profarb make money?
Three revenue lines are on record. Wholesale Distribution is the primary driver. The others are retail Store Operations and own Production.
Who are Profarb's main competitors?
Regional players on record are Bricomarché Polska and Praktiker Polska. Others are PPG Industries (Polifarb Cieszyn) and Atlas Sp. z o.o.. Broad incumbents are Leroy Merlin Polska, OBI Polska, Castorama Polska and Śnieżka S.A.. Direct peers are Majster Plus and PSB Mrówka Group.
Does Profarb have an API?
No public API is recorded for Profarb.