What Future does

Future Holdings AG, founded in 2025 and headquartered in Switzerland (Zurich/Sarnen), operated as a Bitcoin Treasury Company (BTCTC) that combined a balance-sheet Bitcoin accumulation strategy with an institutional service platform. The company offered two interconnected core products: (1) an Institutional Bitcoin Wallet Solution — a multi-signature wallet infrastructure backed by BitGo institutional custody, accessible via app.future.holdings, providing account setup, multi-sig wallet creation, and real-time balance and transaction tracking for compliant treasury management; and (2) Strategic Bitcoin Advisory services guiding corporations and institutions from initial allocation strategy through implementation and ongoing management, including education, allocation structuring, and compliance support. A third product, the annual Bitcoin Switzerland Forum, functioned as an industry networking and lead-generation platform.

The business model was based on treasury management fees, advisory service fees, and managed wallet/custody services, sold via direct enterprise sales to Swiss and international institutional investors and corporations seeking pure Bitcoin exposure in CHF with institutional-grade governance. Pricing was not publicly disclosed and arrangements were negotiated per client. Distribution combined high-touch direct advisory sales with a self-serve institutional wallet app.

Following a CHF 28 million funding round in November 2025, Future paused its SIX Swiss Exchange public listing in January 2026 after the exchange determined required exemptions could not be granted, and was acquired by Swedish Bitcoin treasury and health technology company H100 Group AB in February 2026 for approximately CHF 600,000 (SEK 6,890,740) settled through a share issue, marking H100's first major expansion outside the Nordic region into Switzerland.

Name

Future

Legal name

Future Holdings AG

Website

https://future.holdings

Company type

Private

Founded year

2025

Operating status

Acquired

Headcount range

1–10 employees

Short description

Future Holdings AG was a Swiss Bitcoin Treasury Company offering a BitGo-backed multi-signature institutional Bitcoin wallet and strategic Bitcoin advisory services to corporations and institutional investors seeking CHF-denominated Bitcoin exposure. Acquired by H100 Group AB in February 2026.

Ownership category

akta.pro rank

Product category

Digital Asset Treasury Management

NAICS

Funds, Trusts, and Other Financial Vehicles (525)

SIC

Finance Services (6199)

akta.pro primary industry

Treasury Management & Corporate Crypto Yield Programs (FSADAHAL)

Keywords

• Bitcoin treasury management
• Institutional Bitcoin custody
• Cryptocurrency advisory services
• Digital asset infrastructure
• Corporate Bitcoin holdings

Headquarters

HQ city

Sarnen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bitcoin Treasury Management Services: Future enables Swiss and international investors to access pure Bitcoin exposure in CHF with institutional-grade governance. Revenue is generated through treasury management fees, advisory service fees for education, allocation structuring, and compliance support for institutional clients.
2. Bitcoin Wallet and Custody Services: Institutional wallet solution for managing Bitcoin holdings through multi-signature infrastructure, providing treasury management dashboard and real-time tracking capabilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Future operates as Switzerland's premier Bitcoin Treasury Company, holding and systematically growing its own Bitcoin balance sheet. It provides institutions with two core services: an institutional Bitcoin wallet solution (multi-signature infrastructure powered by BitGo custody) for compliant treasury management, and strategic Bitcoin advisory services covering education, allocation structuring, and compliance support. The company also hosts the annual Bitcoin Switzerland forum connecting industry leaders.

Product overview

Future (Future Holdings AG) operates as a Swiss Bitcoin Treasury Company offering two interconnected core products: an Institutional Bitcoin Wallet Solution powered by BitGo custody, enabling compliant Bitcoin treasury management; and Strategic Bitcoin Advisory services guiding institutions through allocation, compliance, and implementation. The company also hosts the annual Bitcoin Switzerland Forum as a networking platform for industry leaders. The product portfolio spans treasury management infrastructure, institutional advisory, and community events.

Differentiator

Problem solved

Functional benefit

Brands

• Future Wallet: Institutional Bitcoin Wallet Solution - multi-signature wallet infrastructure powered by BitGo institutional custody for treasury management
• Strategic Bitcoin Advisory

Products and services

• Institutional Bitcoin Wallet Solution A multi-signature Bitcoin wallet infrastructure product that enables corporations and institutions to open accounts, set up multi-sig wallets, and manage Bitcoin holdings through an intuitive dashboard with real-time balance and transaction tracking. Powered by BitGo institutional custody.
• Strategic Bitcoin Advisory Expert advisory services for corporations and institutions covering Bitcoin treasury adoption from initial strategy through implementation and ongoing management, including education, allocation structuring, and compliance support.
• Bitcoin Switzerland Forum Annual industry forum connecting Bitcoin treasury industry leaders, facilitating networking, lead generation, and knowledge sharing within the institutional Bitcoin ecosystem.

Quantifiable outcome

• Switzerland positioned as global financial hub for Bitcoin

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• H100 Group ABflagshipStrategic or Co-development Partner · 12 February 2026H100 Group AB completed acquisition of Future Holdings AG in February 2026 through a share-swap deal valued at SEK 6,890,740. The transaction resulted in strategic advisory roles and proposed board appointments to enhance leadership and governance. This marks H100's first major expansion outside the Nordic region into Switzerland.
• BitGocoreTechnology or IntegrationInstitutional custody provider powering Future's multi-signature wallet infrastructure. BitGo provides the underlying custody technology for secure Bitcoin holdings management.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Swan Bitcoin: Bitcoin-only financial services firm offering institutional custody, treasury, and advisory products; competes for the same corporate Bitcoin treasury advisory mandate that Future sells to its Swiss and European institutional client base.
• NYDIG: Institutional Bitcoin platform offering custody, execution, mining, and treasury advisory to corporations and asset managers — directly comparable to Future's combined wallet + advisory offering for the same institutional client base.
• BitGo: Institutional digital asset custody provider that powers Future's wallet infrastructure; a key technology partner but also a potential competitor since BitGo offers direct institutional custody, lending, and staking services to the same client segment.
• River Financial: A Bitcoin-focused financial services company offering institutional custody, treasury solutions, and Lightning Network services to corporate and high-net-worth clients, with a similar Bitcoin-only positioning to Future.
• Jan3: Bitcoin adoption advisory firm co-founded by Adam Back — who also advises Future — focused on nation-state and institutional Bitcoin adoption. Overlapping advisor network and a near-identical mission to guide institutions into Bitcoin treasury strategies.

Emerging players

• Twenty One Capital: A Bitcoin-native treasury vehicle founded with Bitcoin industry support, pursuing a similar corporate Bitcoin accumulation strategy to Future. Both target the institutional corporate treasury adoption niche with backing from Bitcoin-focused investors.
• Strive (Asset Entities): Corporate treasury and asset management firm publicly pursuing a Bitcoin treasury strategy for the companies in its portfolio; shares Future's mission of pushing institutional capital toward BTC as a treasury reserve asset.
• Relai: European Bitcoin-only platform headquartered in Switzerland; Richard Byworth sits on Relai's board. Overlaps with Future in Swiss Bitcoin ecosystem positioning and serves a European Bitcoin-curious audience, although Relai is more retail-focused.

Broad incumbents

• MicroStrategy: The original and largest public corporate Bitcoin treasury company; Future explicitly mirrors the MicroStrategy playbook of corporate BTC accumulation and is positioning as the European/Swiss counterpart for institutional clients seeking similar exposure.
• Coinbase: Largest US-regulated institutional crypto custody and trading platform; competes with Future's institutional wallet for corporate treasury mandates and offers a much broader product portfolio (Prime brokerage, custody, staking) that Future's clients could substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/future_hodlings
• LinkedInlinkedin.com/company/future-holdings-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future