101Media

What 101Media does

101Media, LLC is a privately held Texas-based full-service marketing and events agency founded in 2015 by Kara Cecala and Lily KT Smith. The company operates from its headquarters at 2616 Thomas Avenue in Dallas and maintains operational presence in Austin, Fort Worth, and San Antonio. Its core business is built on a portfolio of owned community media brands (Dallasites101, Austinites101, Fort Worthians101, Texans101, San Antonians101) that aggregate a 2M+ monthly Texas audience and 500K weekly reach across Instagram, TikTok, newsletters, SMS, and owned websites.

The company monetizes this audience ecosystem through four primary revenue streams: (1) B2B marketing services on a recurring subscription/annual contract basis covering social media management, brand management, creative production (photography, videography, drone content), influencer campaigns, and paid social; (2) event services and sponsorships across 100+ annual events including signature properties such as the Naughty or Nice Bar Crawl; (3) the 101Passports Collection of curated printed city guides sold through 101mediashop.com, with partner businesses offering exclusive perks; and (4) advertising placements across owned digital channels, with discounted nonprofit rates. Pricing is custom and quote-based; no public tiers are disclosed.

The customer base is a mix of local Texas SMBs (restaurants, bars, hospitality, retail) and enterprise accounts (Texas Rangers, Sweetgreen, Omni Hotels, Coca-Cola, Live Nation, Casamigos, Methodist Dallas Medical Center, Dallas Cowboys, State Fair of Texas). Distribution is direct sales plus referral, supported by an in-house event production capability. The company is WBENC-certified women-owned (2024), Inc. 5000 ranked (2023, #1,702), and has grown headcount from 4 to 18+ since 2019 with no disclosed external institutional funding.

Name

101Media

Legal name

101Media, LLC

Website

https://101media.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

101Media is a Texas-based marketing and events agency serving local SMBs and national brands with social media management, influencer campaigns, creative services, event activations, and the proprietary 101Passports product, anchored by a network of owned community media brands reaching 2M+ Texans monthly across Dallas, Austin, Fort Worth, and San Antonio.

Ownership category

akta.pro rank

Product category

Marketing & Events Agency Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Buying Agencies (54183), Arts, Entertainment, and Recreation (71)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Marketing agency services
• Event planning services
• Social media management
• Influencer marketing
• Brand experience design

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marketing Services: Full-service marketing agency fees including social media management, brand management, creative services (photography, videography, content creation), influencer marketing campaigns, and paid social media ads. B2B clients include local businesses and national brands seeking Texas market access.
2. Event Services & Sponsorships: Event planning, management, and execution for brand activations and community events. Revenue from event sponsorship fees, brand activations, and partnership integrations at 100+ annual events. Includes interactive events, bar crawls, seasonal festivals, and social connection series.
3. Passport Products: Sale of 101Passports collections featuring local businesses with exclusive perks. Passports are also donated to nonprofit fundraising events. Combined with advertising opportunities on digital platforms.
4. Advertising & Media Sponsorships: Advertising rates across social media platforms (Instagram, TikTok), newsletters, SMS marketing, and website. Reduced/discounted advertising rates offered to nonprofit organizations. Media sponsorships for charitable events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

101Media is a Texas-based full-service marketing and events agency that sells social media management, brand management, creative services (photography, videography, drone content), influencer marketing campaigns, event planning/execution, and the 101Passports Collection (curated city guides). The agency operates community media brands (Dallasites101, Austinites101, FortWorthians101, Texans101) reaching 2M+ Texans monthly and runs 100+ annual community events. Its products and services are sold to local SMBs, national brands, and nonprofits seeking authentic Texas market access.

Product overview

101Media is a Texas-based full-service marketing and events agency offering a portfolio of community-focused brands and marketing services. The core offering consists of four regional community brands (Dallasites101, Austinites101, Fort Worthians101, Texans101) that serve as local lifestyle guides across social and digital channels, reaching millions of Texans monthly. Adjacent products include the 101Passports Collection (curated city guide booklets with exclusive business perks) and merchandise. Services include social media management, creative services (photography, videography, content creation), influencer campaigns, brand management, event activations, and community-building across digital channels (social media, newsletters, SMS). The company also produces signature events including the annual Naughty or Nice Bar Crawl. All offerings are unified by the mission to create belonging and connect local businesses with Texas communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services
• Events Services
• Communities Platform

Quantifiable outcome

• Dakota's Steakhouse achieved 14.1K new Instagram followers and 292% increase in impressions during 40th anniversary campaign
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Coca-ColaminorGTM or Marketing PartnerBrand partnership featured on 101Media platforms. Coca-Cola appears as one of the client/partner logos on the website homepage.
• Live NationminorGTM or Marketing PartnerBrand partnership featured on 101Media platforms. Live Nation appears as one of the client/partner logos on the website homepage.
• State Fair of TexasminorGTM or Marketing PartnerBrand partnership featured on 101Media platforms. State Fair of Texas appears as one of the client/partner logos on the website homepage.
• Dallas CowboysminorGTM or Marketing PartnerBrand partnership featured on 101Media platforms. Dallas Cowboys appear as one of the client/partner logos on the website homepage.
• Goodyear/Cotton BowlminorGTM or Marketing PartnerBrand partnership featured on 101Media platforms. Goodyear and Cotton Bowl appear as client/partner logos on the website homepage.
• Frontier AirlinesminorGTM or Marketing PartnerBrand partnership featured on 101Media platforms. Frontier Airlines appears as one of the client/partner logos on the website homepage.
• Fort Worth StockyardsminorGTM or Marketing PartnerBrand partnership featured on 101Media platforms. Fort Worth Stockyards appears as one of the client/partner logos on the website homepage.
• Communities Foundation of TexasminorGTM or Marketing PartnerNonprofit community partnership featured on 101Media platforms. Appears as one of the client/partner logos on the website homepage.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Moroch: Dallas-headquartered full-service marketing agency with comparable client mix across regional and national brands. Both firms compete for the same Texas-based B2B marketing-services and event/partnership budget.
• Sparks: Experiential/event-marketing agency producing brand activations, pop-ups and large-scale branded experiences. Comparable capabilities to 101Media's events-services revenue line and brand-experiences offer.
• The Infatuation: City-guide media brand monetized through restaurant discovery content, events and B2B partnerships. Closely mirrors 101Media's owned-community-brand + SMB-monetization model applied to food/lifestyle.
• The Tombras Group: Independently owned, full-service agency with strong regional roots and a full media/creative/event offering. Comparable in operating model (independent, multi-service, owner-led) and growth profile to 101Media.
• Dieste: Dallas-based independent agency providing brand, social, content and event marketing for enterprise and consumer clients. Direct competitor for Texas-based B2B marketing-services spend.
• Tracy-Locke: Dallas-headquartered creative/shop-within-a-shop agency serving CPG, retail and hospitality clients. Comparable in geography, client vertical mix, and integrated brand-experiences offering.

Broad incumbents

• We Are Social: Global social-media-marketing agency with influencer, content and campaign capabilities. Comparable service offering but at multi-national scale versus 101Media's regional focus.
• Time Out: Global city-guide and content brand operating across multiple major cities with affiliated events and Time Out Market venues. Larger-scale analog of 101Media's city-guide + community + events model.
• Eater: City-level food/restaurant content network with local editorial brands, monetization via events and B2B marketing. Comparable community-brand structure at larger national scale.

Emerging players

• NeoReach: Influencer-marketing platform/agency providing campaign execution, creator sourcing and analytics. Direct overlap with 101Media's influencer-campaigns revenue stream and creator economy focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/101media-tx
• Instagraminstagram.com/101media_
• TikToktiktok.com/@101media_

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 101Media