Turim Veiculos

What Turim Veiculos does

Turim Veiculos, operating commercially as Dallas Rent a Car, is a privately-held car rental company headquartered in Belém, Pará, Brazil. Founded circa 1986, the company has operated in the regional Pará market for approximately 25 years, providing traditional vehicle rental services from a single physical office at Tv. Quintino Bocaiúva, 1273, in the Nazaré neighborhood of Belém. The fleet is organized into 10 standardized vehicle groups (A through K), ranging from economy compact cars (Mobi, HB20, Argo, Onix) through sedans (Cronos manual and automatic), compact pickups (Strada, Saveiro), crossovers (T-Cross), mid-size SUVs (Jeep Compass), to diesel and 4x4 pickups (Toro, Ranger), enabling price-segmented offerings across consumer and commercial use cases including app-based driving services.

Name

Turim Veiculos

Legal name

Dallas Rent a Car

Website

https://dallasrentacar.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Turim Veiculos (Dallas Rent a Car) is a privately-held, single-location car rental company in Belém, Pará, Brazil, operating for approximately 25 years with a 10-group vehicle fleet serving individual consumers, rideshare drivers, and corporate fleet outsourcing clients.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Government Contract Car Rental (THADAAAJ)

akta.pro secondary industries

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Courier/Delivery Driver Vehicle Rental Programs (Gig/Owner-Operator) (TLABAGAI)

Keywords

• Car rental services
• Vehicle rental
• Fleet outsourcing
• Daily car rental
• Rental fleet management

Headquarters

HQ city

Belem, Pará

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Rentals: Daily, weekly, and monthly vehicle rentals organized by vehicle groups (A through K). Pricing varies by coverage type: without coverage, with partial coverage, or with third-party coverage. Rates include unlimited mileage (KM Livre).
2. Fleet Outsourcing (Terceirização de Frota): B2B service where Dallas Rent a Car provides and manages vehicle fleets for corporate clients and businesses, offering customized fleet solutions.
3. Additional Services and Fees: Revenue from additional driver fees (R$5.00 per day per additional driver), service rates for pickup/return outside business hours (5%) or at airport (10%), fuel refueling charges based on current table rates, and optional vehicle protection/coverage packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Turim Veiculos (operating as Dallas Rent a Car) is a car rental company based in Belém, Pará, Brazil that rents vehicles on a daily, weekly, and monthly basis across 10 vehicle groups (Grupo A through Grupo K), spanning economy compacts (Mobi, HB20, Argo, Onix), sedans (Cronos manual and automatic), pickup trucks (Strada, Saveiro, Toro, Ranger 4x4), and SUVs (T-Cross, Jeep Compass). The company also provides a B2B fleet outsourcing service (terceirização de frota) for corporate clients and offers long-term monthly rental contracts with mileage packages ranging from 3,000 to 8,000 km per month.

Product overview

Dallas Rent a Car is a car rental company based in Belém, Pará, Brazil operating for 25 years. The company offers a diverse fleet organized into 10 vehicle groups (A through K), ranging from compact cars (MOBI, HB20, Argo, Onix) to sedans (Cronos), pickup trucks (Strada, Saveiro, Toro, Ranger), and SUVs (T-Cross, Jeep Compass). The company provides vehicle rental services with unlimited mileage options, fleet outsourcing for businesses, and various coverage and protection plans for renters. Rental rates vary by vehicle category and include options with partial, total, or third-party coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily, Weekly, and Monthly Vehicle Rental with Unlimited Mileage Core car rental service offering daily, weekly, and monthly vehicle rentals across 10 vehicle groups (Grupo A through Grupo K), covering economy compacts (Mobi, HB20, Argo, Onix), sedans (Cronos manual and automatic), pickup trucks (Strada, Saveiro, Toro, Ranger 4x4), and SUVs (T-Cross, Jeep Compass). All rates include unlimited mileage (KM Livre) and offer tiered coverage options (without coverage, with partial coverage, with third-party coverage). Targeted at individual renters, app-based rideshare drivers, and customers needing flexible personal transportation.
• Fleet Outsourcing (Terceirização de Frota) B2B service providing and managing vehicle fleets for corporate clients and businesses that require transportation capacity without owning vehicles. Includes customized fleet solutions for corporate operations and businesses whose drivers use vehicles for app-based driving work.
• Long-Term Monthly Rental with Mileage Packages Extended-duration rental offering structured as monthly contracts with tiered mileage packages ranging from 3,000 to 8,000 km free per month. Serves individuals and businesses that require sustained vehicle access beyond short-term daily or weekly rentals without committing to vehicle ownership.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Aramis Locação: Brazilian vehicle subscription and rental company. Partial overlap with Dallas in offering access to passenger vehicles without ownership, though focused on a different subscription model.
• Kinto (Toyota mobility): Toyota's mobility and subscription service in Brazil. Emerging player in the fleet management and corporate segment, comparable to Dallas's terceirização de frota business especially for fleet outsourcing.

Direct peers

• Unidas: Brazilian car rental and fleet management company, now part of the Localiza Group. Comparable to Dallas in fleet outsourcing offerings, with a heavier weighting toward corporate fleet management contracts.
• Avis Brasil: International car rental brand with a Brazilian franchise network. Competes directly with Dallas in standard passenger car rentals, especially for business travelers and airport pickups.
• Localiza: Brazil's largest car rental company with a national fleet and integrated fleet management arm. Direct competitor to Dallas Rent a Car in the consumer and corporate rental segments, with significantly broader geographic coverage and digital infrastructure.
• Movida: Major Brazilian car rental operator with a strong presence in consumer and corporate rentals, including in northern Brazil. Directly comparable to Dallas in fleet variety and target customer segments but with national scale.
• Budget Rent a Car: International value-oriented car rental brand with presence in Brazil. Comparable to Dallas's economy vehicle tiers (Group A/B) and price-sensitive consumer segment.
• Hertz Brasil: International car rental brand operating in Brazil, including airport and off-airport locations. Comparable to Dallas in basic consumer rental product, with brand recognition and reservation infrastructure advantages.

Broad incumbents

• Enterprise Rent-A-Car: Global car rental giant with Brazilian operations. Overlaps with Dallas in consumer and corporate rental offerings but operates at vastly larger scale and through a broader network of locations.

Regional players

• Locadora Poço: Brazilian regional car rental operator with strong presence in northern Brazil. Comparable to Dallas in geographic focus and local market expertise, though with somewhat larger fleet operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dallasrentacarbelem
• Instagraminstagram.com/dallasrentacar
• LinkedInlinkedin.com/company/turim-veiculos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turim Veiculos