A 110 Percent Oy

What A 110 Percent Oy does

A 110 Percent Oy is a Helsinki-based advisory firm founded in 2022 that helps Nordic consumer brands expand into international markets, with a primary focus on the United States. The company operates as a market enabler rather than a technology platform, delivering a suite of human-delivered professional services that includes brand strategy, consumer insights, influencer marketing, market research, market entry planning, and licensing and partnership facilitation. Its flagship offering is a structured 12-month U.S. Market Launch Plan that combines market research, target customer identification, positioning strategy, and month-by-month execution guidance, backed by a satisfaction guarantee.

The firm serves as a bridge between Nordic consumer goods and product companies and the global markets of Asia, Europe, and the Americas, addressing the gap that typically emerges after a Nordic brand secures an initial distribution partner but struggles to build consumer recognition and demand. The team consists of six employees, led by founder and creative director Jukka Hilden, with Anssi Lehtomäki as COO, Alan Higbee as Head of US Operations, and Kalle Salminen in business development and financing. An advisory board of senior figures with private equity, M&A, and entrepreneurial backgrounds provides additional strategic and investment credibility.

Commercially, A 110 Percent generates revenue through custom-priced advisory engagements with multi-year contract cadences, intentionally selective in client selection. The company operates a wholly-owned U.S. subsidiary, A 110 PERCENT USA INC, to deliver services on the ground in its largest target market. There is no proprietary technology, no software product, and no disclosed revenue, funding, or named customer logos. The firm has invested in a content marketing engine, including the '110 Talks' blog, podcast, and LinkedIn presence, to generate top-of-funnel awareness among Nordic brand decision-makers.

Name

A 110 Percent Oy

Legal name

A 110 Percent Oy

Website

https://a110p.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

A 110 Percent Oy is a Helsinki-based advisory firm founded in 2022 that helps Nordic consumer brands expand into international markets, primarily the U.S., through brand strategy, influencer marketing, market research, and entry planning services delivered by a six-person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Advisory and Consulting Services: Revenue generated through professional advisory engagements including brand strategy, consumer insights, market research, market entry planning, and licensing & partnerships facilitation. Services are tailored to client needs ranging from exploratory market scans to comprehensive full-market entry strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

A 110 Percent Oy is a market enabler and advisory firm that helps Nordic consumer brands and product companies expand into international markets across the U.S., Asia, and Europe. The firm delivers brand strategy, consumer insights, market research, influencer marketing, market entry planning, and licensing & partnerships engagements under a sales-led advisory model, with a 12-month U.S. Market Launch Plan as its flagship structured offering.

Product overview

A 110 Percent Oy operates as a market enabler providing a unified suite of consulting and strategic services to help Nordic brands expand into international markets, particularly the U.S. The company's service portfolio consists of Brand Strategy, Consumer Insights, Influencer Marketing, Market Research, Market Entry Planning, and Licensing & Partnerships, all delivered through a managed advisory model. The flagship offering is the U.S. Market Entry Research Service, which provides a structured 12-month launch plan with month-by-month guidance. All services are human-delivered by the company's team and advisory board, with no standalone software products or self-service platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Advisory service that defines how a Nordic consumer brand should be positioned, articulated, and activated for target international markets. Delivered to Nordic consumer goods companies planning international expansion.
• Consumer Insights Research and advisory service that builds understanding of target consumer segments, behaviors, and demand drivers in international markets for Nordic brand clients.
• Influencer Marketing Advisory service that designs and supports influencer marketing programs to build brand awareness and demand in international markets for Nordic consumer brands.
• Market Research Research service that maps competitive landscapes, market sizing, channel structures, and demand drivers to inform international market entry decisions for Nordic brands.
• Market Entry Planning Advisory service that builds go-to-market plans for Nordic consumer brands entering new international markets, structuring sequencing, channels, and execution priorities.
• Licensing & Partnerships Advisory service that identifies, structures, and supports licensing deals and strategic partnerships to enable international expansion for Nordic consumer brands.
• U.S. Market Entry Research Service Flagship advisory engagement for Nordic consumer brands entering the United States, delivering a 12-month U.S. Market Launch Plan that walks clients through month-by-month execution and provides access to the firm's U.S. partner network.

Quantifiable outcome

• Customer success guarantee - 'If you feel the plan doesn't bring clarity to your U.S. expansion strategy, we will work with you until it does. Your success is our baseline.'

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FutureBrand: Brand consultancy offering brand strategy, experience, and design services globally. Similar to A 110 Percent's core brand offering with comparable services, but operates at global scale with deeper resources and a wider geographic footprint.
• Lippincott: Brand strategy and design consulting firm serving global brands. Comparable to A 110 Percent's brand strategy work with a similar consultation-driven delivery model, but operating at much larger scale with established enterprise clients.
• Siegel+Gale: Brand strategy and design consultancy focused on brand simplicity and customer experience. Comparable to A 110 Percent's brand strategy work with similar core service offerings, but operating globally with substantially more resources and headcount.
• Landor & Fitch: Global brand consulting firm with brand strategy, design, and brand experience offerings. Comparable to A 110 Percent's brand strategy work but operating at significantly larger scale with a much broader client base and deeper service portfolio.
• Wolff Olins: Global brand consultancy offering brand strategy, design, and experience services across multiple offices. Similar to A 110 Percent in offering brand strategy services for international positioning, but at significantly larger scale with broader delivery capabilities.
• Interbrand: Global brand consulting firm offering brand strategy, naming, and design services to major multinationals. Comparable to A 110 Percent's brand strategy services but at much larger scale, with established global presence across multiple geographies and marquee Nordic clients.
• Kantar: Global market research and consulting firm offering consumer insights, brand research, and analytics. Comparable to A 110 Percent's consumer insights and market research services, but at global scale with far deeper research capabilities and broader product suite.

Emerging players

• Moving Brands: Boutique brand and design consultancy offering brand strategy, design, and innovation services. Comparable to A 110 Percent in boutique advisory model and client profile of ambitious brands seeking transformation, with similar focus on senior-led consulting engagements.

Direct peers

• Dezan Shira & Associates: Pan-Asia professional services firm specializing in international market entry advisory, market research, and business intelligence. Highly comparable to A 110 Percent in operating model — both are human-delivered advisory firms helping consumer-facing companies enter new geographies — though focused on Asia rather than US/Europe.

Regional players

• Business Sweden: Swedish government-backed trade and investment promotion agency helping Swedish companies grow internationally. Operates a similar Nordic-market-entry-support model to A 110 Percent, but is a government entity focused primarily on Swedish (not pan-Nordic) clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/a-110-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A 110 Percent Oy