12 Rounds Boxing

What 12 Rounds Boxing does

12 Rounds Boxing is a single-location boutique boxing gym operating in Clapham Junction, South West London. Founded in 2014 by Kat, who started boxing at age 32 and competed at 36, the gym targets adults of all fitness levels, children aged 6-16, women seeking inclusive training environments, and amateurs preparing for white-collar boxing competitions. The current venue is housed within the Devas Club at 2A Stormont Road, SW11 5EN, following a relocation from the original St John's Hill site; the gym operates approximately 14 hours on weekdays and 5 hours on weekends.

The service portfolio spans Boxing Conditioning Classes (Bag and Burn, Bag and Bells, Lunch Box, Friday Finisher, Extreme Circuit), Boxing Tech Classes (Tech Skills, Tech Sparring), Kids Boxing classes split into 6-10 and 11-16 age groups, Personal Training, AKLCombat martial arts classes, women-only Box & Balance workshops, and structured programmes including the 8-week Lean and Mean fitness plan, the 10-week Fight School for white-collar competition prep, and the 4-week Boxing Fundamentals entry course. Operations are powered by GoTeamUp as the core technology platform for membership management, class booking up to 21 days in advance, cancellations, waiting lists, and the mobile app, with Eventbrite used for intro session bookings and special events.

The revenue model is overwhelmingly subscription-based recurring, combining monthly or course-based group class memberships, personal training packages (e.g., £1,080 for an 8-week 3x/week PT plus nutrition programme), and kids class subscriptions, with a non-refundable but transferable membership structure carrying a £30 admin fee. Distribution is direct-to-consumer and self-serve via the GoTeamUp platform, supplemented by phone, email, school outreach programmes, and a 'Hire our Space' venue-hire offering. Marketing relies on earned media (GQ, Square Mile, Channel 4, Sky News, Families Magazine), organic social (Instagram, Facebook), content marketing through the company blog, community events including charity partnerships, and word-of-mouth referrals.

Name

12 Rounds Boxing

Legal name

12 Rounds Boxing Limited

Website

https://12roundsboxing.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

12 Rounds Boxing is a single-location boutique boxing gym in Clapham Junction, London, offering group fitness, technique, kids, personal training, and white-collar fight preparation classes to local adults, children, and women through subscription memberships and structured programmes.

Ownership category

akta.pro rank

Product category

Fitness and Boxing Gym Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industries

Boxing & Kickboxing Fitness Classes (HSADABAF), Competition & Tournament Team Training (HSADADAJ), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

Keywords

• Boxing fitness classes
• Group exercise programmes
• Personal boxing training
• Youth boxing classes
• Amateur fight preparation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Group Class Memberships: Monthly or course-based memberships for access to group boxing fitness and technique classes. Members book sessions through GoTeamUp platform. Memberships are non-refundable but transferable within 3 months for a £30 admin fee.
2. Personal Training: One-on-one coaching sessions with expert boxing coaches. 1-on-1 programme includes 3 PT sessions per week for 8 weeks plus nutrition coaching at £1080.
3. Kids Boxing Classes: Age-grouped kids boxing sessions (6-10 years and 11-16 years) for beginners and experienced levels. Kids taster sessions available with gloves provided.
4. Lean and Mean Programme: Comprehensive 8-week programme combining boxing circuits, strength training, and personalised nutrition plans with weekly check-ins and PDF guides.
5. White Collar Fight Programme: 10-week training programme preparing members for white-collar boxing competitions. Includes fundamentals training, fight preparation, and coaching for amateur fighters.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

12 Rounds Boxing operates a community-focused boxing gym in Clapham Junction, London, offering high-intensity conditioning boxing fitness classes (Bag and Burn, Bag and Bells, Lunch Box, Friday Finisher, Extreme Circuit), technique-based sessions (Tech Skills, Tech Sparring), kids boxing classes for ages 6-16, one-on-one personal training, women-only Box & Balance workshops, and a 10-week Fight School programme preparing members for white-collar amateur boxing events. The gym also runs the 8-week Lean and Mean fitness and nutrition programme and the AKLCombat martial arts programme delivered in partnership with Amil and Sarah.

Product overview

12 Rounds Boxing operates as a boxing gym offering a combination of group fitness classes, technical boxing instruction, and personal training services. The core offering includes Boxing Conditioning Classes (high-intensity sessions like Bag and Burn, Bag and Bells, Lunch Box, Friday Finisher, Extreme Circuit), Boxing Tech Classes (Tech Skills and Tech Sparring), and Kids Boxing Classes for ages 6-16. Additional services comprise Personal Training, AKLCombat martial arts classes, women-only Box & Balance workshops, and specialty programmes including the Lean and Mean 8-week fitness programme and Fight School for white-collar boxing competition preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Boxing Conditioning Classes High-intensity group fitness sessions combining boxing drills with circuit training; offerings include Bag and Burn, Bag and Bells, Lunch Box, Friday Finisher and Extreme Circuit, aimed at adults of all fitness levels.
• Boxing Tech Classes Technique-focused sessions covering boxing strategy, footwork, controlled sparring and skill development; includes Tech Skills and Tech Sparring formats.
• Kids Boxing Classes Age-grouped boxing classes for children aged 6-10 and 11-16, split into beginner and experienced levels, with non-contact beginner sessions emphasising technique and drills.
• Personal Training One-on-one personal training sessions with the gym's boxing coaches, including an 8-week 1-on-1 programme at £1,080 covering three PT sessions per week plus nutrition coaching.
• Boxing Fundamentals Entry-level four-week programme teaching stance, footwork and basic technique, with Friday catch-up sessions for members who miss classes.
• Lean and Mean Programme Eight-week structured fitness programme combining boxing circuits, strength training and circuit training with personalised nutrition plans, weekly check-ins and PDF guides.
• Fight School (White Collar) Ten-week training programme that prepares amateur members for white-collar boxing fights, covering fundamentals, technique development and competition conditioning.
• Box & Balance Workshops Women-only boxing and wellness workshops created by founder Kat, designed for an inclusive training environment focused on fitness and mental wellbeing.
• AKLCombat Classes Martial arts and combat training programmes run by AKLCombat founder Amil and co-founder Sarah, with separate adult and kids sessions delivered from 12 Rounds Boxing.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• The Frank Bruno FoundationminorStrategic or Co-development Partner · 10 October 2019Charity partnership for World Mental Health Day open evening event. The foundation provides boxing sessions for people experiencing mental illness. 12 Rounds hosted a raffle to raise funds for the foundation during their open day.
• Devas ClubminorOthersVenue partnership where 12 Rounds Boxing operates from Devas Club at 2A Stormont Road, SW11 5EN, Clapham Junction.
• GoTeamUpcoreTechnology or IntegrationTechnology platform partnership for membership management and class booking. GoTeamUp powers their booking system, membership management, scheduling, and mobile app for members to book sessions up to 21 days in advance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• F45 Training: Global franchise functional-training brand with London studios. Competes for the same London adult fitness customer with a similar premium group-class subscription model, though without boxing-specific focus.
• Barry's Bootcamp: Global boutique fitness brand with London studios offering high-intensity interval training in a premium, hospitality-led format. Competes for the same urban, disposable-income consumer and overlapping price tier.
• Title Boxing Club: Large US-based boxing fitness franchise offering group classes, personal training, and kids programmes. Comparable product mix (especially kids boxing and group conditioning) but at much greater scale and geographic breadth.
• 9Round Fitness: International kickboxing/boxing fitness franchise with 30-minute circuit format. Comparable in the group boxing conditioning category, though its model is franchise-driven versus 12 Rounds' independent operator model.

Direct peers

• Hayburner Boxing: London boxing studio offering group classes, technique training, and white-collar fight preparation. Highly comparable to 12 Rounds' mix of fitness, technique, and Fight School-style programming.
• BXR London: Premium boutique boxing gym in London offering group conditioning, technique classes, and personal training in a similar high-intensity, hospitality-led format. Closest UK peer in terms of city, positioning, and product mix.
• Rumble Boxing: Boutique boxing fitness chain with a London presence, offering group boxing conditioning classes in a premium studio format. Comparable on product (boxing conditioning), target audience (urban fitness enthusiasts), and pricing tier.
• Kobox: London-based boxing fitness concept combining bag-work classes with nightclub-style production. Directly comparable to 12 Rounds' group conditioning and tech class model within the same London market.
• Overthrow Boxing: London boxing gym focused on inclusive group training, technique, and community events. Competes with 12 Rounds for the same adult beginner-and-intermediate boxing fitness customer.
• Fight City: London boxing and fitness studio offering group boxing classes, personal training, and white-collar fight programmes. Closely matches 12 Rounds' service mix within the London market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/12RoundsBoxing
• Instagraminstagram.com/12roundsboxing
• LinkedInlinkedin.com/company/12-rounds-boxing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12 Rounds Boxing