Devas Club

What Devas Club does

Devas Club for Young People (registered charity No. 1129419, company No. 06720799) is a Battersea-based community youth charity founded in 1884, operating from a single facility at 2a Stormont Road, London SW11 5EN. It delivers structured youth programs for children and young people aged 8–17, organized into two core cohorts: the Juniors After School Club (ages 8–11, sessions 3:30–6:00 PM) and the Seniors Youth Club (ages 11–17, sessions 5–8 PM, Wednesdays and Thursdays). Programs span sports, arts, music, homework support, mentoring, and mental-health-related youth work, all priced at £1 per session. Supplementary offerings include the Devas Music Studio (recording, rehearsal, lessons, and hire), Deaba's Friday Lunch (monthly community meals since 2014), and the Disco Dance Club for older adults, alongside a walking-bus school collection service.

The organization is led by Director of Operations Marilyn Ross and supported by a small team of seven employees plus youth workers paid £12–15 per hour. Revenue is generated through five streams: donations and patron support, room hire across ten distinct spaces (social area, main hall, dance studio, music studio, rooftop, meeting rooms, kitchen, gym, and IT suite), nominal membership and session fees, corporate sponsorship, and legacy giving. The funding base is diversified across Wandsworth Council, the Wimbledon Foundation, Garfield Weston Foundation, BBC Children in Need, and Hill Group. There is no proprietary technology stack, no AI/ML capability, no digital product, and no equity funding history. Distribution is entirely in-person from a single South London site, with marketing conducted via the website, email newsletter, school partnerships, and word-of-mouth in the Battersea community. The organization celebrated its 140th anniversary in 2024.

Name

Devas Club

Legal name

Devas Club for Young People

Website

https://devasclub.org

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

1–10 employees

Short description

Devas Club is a 140-year-old Battersea-based UK charity delivering youth development programs for children and young people aged 8–17. It operates a single South London facility offering after-school clubs, youth clubs, a music studio, community meals, and commercial room hire, funded by donations, grants, and partnerships.

Ownership category

akta.pro rank

Product category

Youth Community Services

NAICS

Child and Youth Services (62411), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600), Services-Child Day Care Services (8351)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth development programs
• After-school clubs
• Community youth services
• Music studio hire
• Community venue hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Patron Support: Charitable donations from individuals and patrons, including one-time and recurring donations
2. Room Hire: Hire of various spaces including social area, main hall, dance studio, music studio, rooftop, meeting rooms, kitchen, gym, and IT suite
3. Membership and Session Fees: Small fees for youth club sessions (£1) and community programs
4. Corporate Sponsorship: Corporate partnerships providing financial contributions and in-kind donations
5. Legacy Giving: Legacy gifts in wills to sustain future operations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Devas Club is a registered youth charity that delivers after-school and evening youth programs for children aged 8-11 (Juniors After School Club) and young people aged 11-17 (Seniors Youth Club), along with a music recording studio, community events, and room hire across its Battersea facility. Programs cover sports, arts, music, mentoring, and homework support, with sessions priced at £1 per visit during term times.

Product overview

Devas Club is a youth charity founded in 1884 offering a portfolio of youth development programs and community facilities. Its core offerings include the Juniors After School Club (ages 8-11) and Seniors Youth Club (ages 11-17), which provide structured activities such as sports, arts, music, and mentoring. The Devas Music Studio offers recording and rehearsal facilities alongside music lessons and workshops. Community programs include Deaba's Friday Lunch and the Disco Dance Club. Additionally, the club offers room hire services across ten distinct spaces (Social Area, Main Hall, Dance Studio, Music Studio, Rooftop, Sadie Hutchins Room, Art Room, Kitchen, Gym, and IT Suite) for events, parties, and commercial hires.

Differentiator

Problem solved

Functional benefit

Products and services

• Juniors After School Club After-school program for children aged 8-11 offering sports, art, music, creative activities, and homework club during term times from 3:30-6:00 PM, priced at £1 per session. Includes a walking bus school collection service from local schools.
• Seniors Youth Club Evening youth club for young people aged 11-17 operating on Wednesdays and Thursdays from 5-8 PM during term times, offering pool, table tennis, guitar lessons, boxing, arts, football, DJ workshops, cooking club, and English tuition, priced at £1 per session.
• Devas Music Studio Professional music recording and rehearsal studio for young people, equipped with instruments, recording gear, and software, offering lessons, workshops, and studio hire.
• Deaba's Friday Lunch Monthly community lunch running on the first Friday of each month from 12:30-2:30 PM, offering home-cooked two or three course meals priced at £10 per person.
• Disco Dance Club Monthly disco dancing event held on the third Saturday of each month from 8pm to midnight, featuring a professional DJ and bar service.
• Room Hire Venue hire service offering ten distinct spaces — Social Area, Main Hall, Dance Studio, Music Studio, Rooftop, Sadie Hutchins Room, Art Room, Kitchen, Gym, and IT Suite — for events, parties, rehearsals, commercial shoots, and community meetings.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KIDS: UK charity running adventure playgrounds and youth services for disabled and disadvantaged children. Directly comparable in delivering place-based, after-school-style youth programmes to children in the same age band as Devas's Juniors club.
• Fitzrovia Youth in Action: Inner-London youth charity running after-school and evening programmes for 8-19 year-olds in Camden. Directly comparable in target age band, single-borough operating model, and programme mix of sports, arts, and mentoring — though serving a different London borough than Devas.
• Catch22: UK social business delivering services for disadvantaged children, young people, and families including youth clubs, mentoring, and mental-health programmes. Directly comparable in mission and operating model to Devas, with overlap in target age range and community-based delivery.
• Locality: UK membership network supporting community organisations and neighbourhood-level charities. Comparable in operating model (membership-based, community-rooted, multi-revenue including room hire) and in serving the same types of community groups that hire Devas's rooms.
• London Youth: Membership network supporting youth clubs and organisations across London. Directly comparable as a London-focused youth-development umbrella serving similar age groups and offering shared training, safeguarding, and grant-making support to member clubs like Devas.

Emerging players

• Whizz-Kidz: UK charity providing mobility equipment and youth services for disabled children. Comparable as a specialised youth-facing charity reliant on corporate partnerships and donations, though serving a narrower beneficiary niche.

Broad incumbents

• The Prince's Trust: Major UK youth charity supporting 11-30 year-olds through education, training, and employment programmes. Comparable as an incumbent serving overlapping youth-development needs, particularly for the Seniors Youth Club age band, though operating nationally rather than hyper-locally.
• The Children's Society: National UK charity supporting vulnerable children and young people through counselling, housing, and youth work. Comparable in mission focus on disadvantaged youth, though operating nationally with a much larger programme portfolio.
• Barnardo's: One of the UK's largest children's charities, operating services across child welfare, mental health, and youth development. Comparable as a broader incumbent serving overlapping beneficiary populations (children and young people in the UK), though operating at vastly greater national scale than Devas.

Regional players

• Toynbee Hall: Historic East London community charity offering youth programmes, advice services, and community activities from a single building. Comparable as a similarly aged, single-site, community-rooted charity delivering mixed youth and community programmes — operating in a different London borough but with a near-identical operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/devas-youth-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devas Club