Overthrow New York

What Overthrow New York does

Overthrow New York is a privately held boxing gym and lifestyle brand operating two physical locations in New York City — the original 9 Bleecker Street site in downtown Manhattan (opened July 2014) and a second site in Williamsburg, Brooklyn (opened September 2017). The company delivers group boxing classes (Underground Boxing, Ringwork, Wednesday Night Sparring) and a 7-week progressive Sparring Club program, alongside private training with current or former competitive fighters including world champions and Golden Gloves winners. The core technology stack is a class booking and member management system accessed via its website, with no proprietary platform, app, or AI component disclosed.

The business operates four revenue streams: (1) class access via single classes ($38), expiring class packs ($108–$620), and two monthly membership tiers — Fighters at $179/month (6 classes plus perks) and Revolution at $375/month (unlimited) — generating recurring subscription revenue; (2) private training sold as single sessions and packs ($125–$1,050); (3) branded apparel, boxing gear, and accessories sold through e-commerce and in-store; and (4) community programming including subsidized Parkinson's boxing classes, weekly trans defense classes, and donation classes for Planned Parenthood and ACLU. The customer base is entirely B2C and distributed across fitness enthusiasts, the Parkinson's community, the trans community, fashion/lifestyle consumers (supported by the 2018 Rick Owens/Michele Lamy collaboration at Selfridges), and activist-aligned buyers. Go-to-market is community-led and event-driven, relying on Instagram/Facebook/X presence, email, word-of-mouth, and earned media from fashion collaborations rather than paid acquisition. The company reports 1–10 employees and 15 listed trainers, and has no disclosed institutional funding, parent company, or acquisition history.

Name

Overthrow New York

Legal name

Overthrow New York Boxing Club

Website

https://overthrownyc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Overthrow New York is a privately held boutique boxing gym and lifestyle brand operating two NYC locations, offering group boxing classes, private training, and branded apparel to fitness enthusiasts and community segments including Parkinson's patients and the trans community.

Ownership category

akta.pro rank

Product category

Boxing Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industries

Boxing & Kickboxing Fitness Classes (HSADABAF), Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI), Combat Sports Clubs/Teams (MMA Gyms/Teams, Boxing Clubs, Pro Wrestling Stables) (MPAKABAC)

Keywords

• Boxing fitness classes
• Private boxing training
• Boxing gym memberships
• Boxing apparel and gear
• Underground boxing brand

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Boxing Classes: Revenue from single classes, class packs (3, 5, 10, 20 packs), and monthly memberships (Fighters and Revolution tiers). Classes taught by current or former competitive fighters including world champions.
2. Private Training: One-on-one personalized training sessions with professional fighters and high-level amateurs. Sessions booked per hour, with pack options available. Splitting sessions with friends is encouraged.
3. Apparel and Merchandise: Sale of branded apparel including t-shirts, hoodies, shorts, sports bras, leggings, accessories, and boxing gear (gloves, hand wraps). Products sold through e-commerce and in-store.
4. Sparring Club: Progressive sparring program running 7 weeks with 90-minute classes on weekends, culminating in a finale where participants box against opponents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Overthrow New York operates a boxing gym and lifestyle brand offering in-person boxing fitness classes, private training sessions, and a progressive sparring program, all taught by current or former competitive fighters. The company also sells branded apparel, boxing equipment, and lifestyle merchandise through an e-commerce storefront, with products including boxing gloves, hand wraps, t-shirts, activewear, accessories, and a co-branded Punk collection developed with Everlast.

Product overview

Overthrow New York is a boxing gym and lifestyle brand offering fitness classes, private training, and branded merchandise. The core offering includes Underground Boxing Classes and Ringwork Classes taught by current or former competitive fighters, complemented by Wednesday Night Sparring and the Sparring Club progressive program. The service model includes class packs (single to 20 classes), Fighters Membership ($179/month with 6 classes), and Revolution Membership ($375/month unlimited). The product portfolio extends to apparel sub-brands including Boxing Gear (gloves, wraps, shorts), T-Shirts, Activewear (Fire collection), the Punk Collection (Overthrow X Everlast X Punk collaboration), and Accessories (hats, bags, towels). The company also offers private training packages and has partnered with fashion designers Rick Owens and Michele Lamy for the LamyLand pop-up.

Differentiator

Problem solved

Functional benefit

Products and services

• Underground Boxing Classes A 45-minute Boxing Burnout Class incorporating shadowboxing, heavy bag work, and basic training techniques, focused on building endurance, strength and recovery. Classes are held in the unique underground space and are taught by current or former competitive fighters.
• Ringwork Classes A 45-minute Boxing Class that incorporates Overthrow's Boxing Ring, where fighters learn footwork, advanced boxing technique, and what it feels like to move and box in the ring. Classes are held upstairs and taught by professional and high-level amateur fighters.
• Wednesday Night Sparring An hour-long class focused on developing the techniques needed for sparring/fighting, where boxers practice different boxing drills and apply them throughout multiple rounds of sparring.
• Sparring Club Program A progressive 7-week program starting with the basics and leading up to advanced form, with 90-minute classes held every Saturday or Sunday, culminating in a finale where participants box one-on-one in the ring.
• Private Training Personalized private training sessions with professional fighters and high-level amateurs. Sessions are 60 minutes including warmup, calisthenics, shadowboxing, mitt work, heavy bag work, and strength training, available as single sessions or in packs of 3, 5, or 10.
• Boxing Gear Boxing equipment including BRICKWALL Leather Gloves, Overthrow Boxing Gloves, Nice Day Velcro Boxing Gloves, Scratch Boxing Gloves, hand wraps, and boxing shorts.
• T-Shirts Branded t-shirt collection including Official Black T-shirt, Club T-shirt, Burnout LS, 4/20 Flower Power T-shirt, Scratch T-shirts, Overthrow Core T-shirt, Box Logo T-shirts in various colors, and Nobody For President shirts.
• Activewear Active apparel collection including Fire Active Kit, Fire Sports Bra, and Fire Leggings.
• Punk Collection Overthrow X Everlast X Punk collaboration line including Punk! Reversible Varsity Jacket, Punk! Hoodie, Punk! Bones Sweats, Punk! reversible bucket hat, Punk! T-shirts, Watch Out Punk! Is Coming Tank, Search and Destroy LS, NFT Beanie, and punk accessories.
• Accessories Accessories including Scratch Hat, Club Waterbottle, Overthrow Zine, Drawstring Glove Bags, Overthrow Sock Pack, Burnout Dad Hat, posters, beanies, snapbacks, Manifesto Beanie, Overthrow Hand Towel, and hand wraps.

Quantifiable outcome

• 45-minute boxing burnout classes incorporating shadowboxing, heavy bag work, and basic training techniques
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and core.

• Rick OwensflagshipStrategic or Co-development Partner · 1 January 2018January 2018 collaboration with designer Rick Owens and style queen Michele Lamy to launch LamyLand in Selfridges alongside select fashion brands including Supreme and Off-white. This high-profile fashion collaboration generated extensive press coverage in key UK publications and online media.
• Michele LamyflagshipStrategic or Co-development Partner · 1 January 2018Co-collaborator with Rick Owens in the January 2018 LamyLand pop-up at Selfridges, positioning Overthrow alongside major streetwear brands.
• SelfridgesflagshipChannel Partner/ Reseller/ Distributor · 1 January 2018Luxury London department store that hosted the LamyLand pop-up collaboration with Overthrow, Rick Owens, and Michele Lamy in January 2018, alongside brands like Supreme and Off-white.
• EverlastcoreOEM/ Whitelabel/ Licensing PartnerOverthrow X Everlast X Punk collaboration producing branded merchandise including beanies and paint markers. The partnership creates co-branded products leveraging Everlast's boxing equipment heritage and Overthrow's punk aesthetic.
• Punk (Fashion Brand)coreOEM/ Whitelabel/ Licensing PartnerThree-way collaboration with Everlast and Punk fashion brand producing co-branded apparel and accessories including varsity jackets, hoodies, beanies, and paint markers with distressed, punk-inspired designs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EverybodyFights: EverybodyFights is a multi-location boxing-fitness concept founded by a professional boxer, offering tiered memberships, retail, and group classes that parallel Overthrow's fighter-led training, membership model, and lifestyle-brand extension.
• Rumble Boxing: Rumble is a premium boutique boxing-fitness chain offering group classes with similar 45-minute high-intensity formats, recurring memberships, and a strong urban brand identity, making it the closest direct competitor to Overthrow in NYC and other major cities.
• Work Train Fight: WTF is a Manhattan boxing studio pairing 45-minute boxing classes with strength and conditioning, directly comparable to Overthrow's class formats, pricing tiers, and NYC professional/fitness-enthusiast target audience.
• Box + Flow: Box + Flow is a boutique boxing studio combining boxing and yoga in a single class, with a community-driven, values-led brand that closely mirrors Overthrow's positioning around community, mission, and premium experience.
• Gloveworx: Gloveworx is a premium boxing-fitness studio with multiple locations, offering trainer-led group boxing classes and tiered memberships, directly comparable to Overthrow's premium membership structure and class formats.
• Shadowbox NYC: Shadowbox is a downtown NYC boxing studio that combines group boxing classes with training from experienced fighters, sharing Overthrow's positioning of professional-fighter-led boxing workouts in a curated, design-forward space.

Broad incumbents

• SoulCycle: SoulCycle is a premium boutique fitness brand with a similar community-driven, lifestyle-extension model (apparel, events) and NYC roots, illustrating the broader premium-boutique-fitness playbook that Overthrow is executing within boxing.
• Equinox: Equinox is a premium fitness operator that includes boxing, kickboxing, and group HIIT in its club offerings, representing the broader premium-fitness incumbent that competes for the same high-income NYC members and pricing band as Overthrow.
• Title Boxing Club: Title Boxing Club is a large national boxing-fitness franchise with hundreds of locations offering group boxing and kickboxing classes, representing the scaled, mass-market counterpart to Overthrow's boutique positioning.

Others

• Everlast: Everlast is a global boxing equipment and apparel brand and an explicit Overthrow partner via the Overthrow x Everlast x Punk collection, making it both a co-branding collaborator and the dominant wholesale boxing-gear competitor to Overthrow's e-commerce boxing-gear line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/overthrownyc?lang=en
• Facebookfacebook.com/OverthrowNewYork
• Instagraminstagram.com/overthrownyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overthrow New York