Camping Camp du Domaine

What Camping Camp du Domaine does

Camp du Domaine is a privately-held 5-star ("5 étoiles") beachfront camping resort operated by the French partnership SNC DEFOUR ET CIE, situated on 45 hectares of preserved Mediterranean vegetation with 600 meters of direct coastline in Bormes-les-Mimosas on the Côte d'Azur (Var department). The resort sells three integrated product lines: traditional camping pitches (covering ~80% of the site and ranging from tent-friendly shaded plots to premium beachfront "Pieds dans l'eau" and "Proche mer" pitches with 16A power, water, and wastewater); a broad rental catalog of mobil-homes and bungalows (from compact 2-person units up to the 8-person ZEN, including premium OASIS SPA, COTTAGE, and glamping CABANE LODGE units, several with private spa); and on-site amenities including a 200m² Spa du Domaine (sauna, hammam, jacuzzi, massages), Mediterranean restaurant, Bar du Tennis, Oustaou pizzeria with free campsite delivery, a 200m² supermarket, bazar, kids' clubs for ages 4-17, PMR-accessible accommodations, 16 free EV charging stations, and sports facilities (tennis, beach volleyball, pétanque).

The business operates a direct-to-consumer go-to-market with minimal intermediation: bookings flow through a proprietary booking stack (bookingpremium.secureholiday.net) embedded in a multilingual website covering 7 languages and a dedicated mobile app, supported by an on-site reception. Customer segments are families (primary), couples, groups, PMR travelers, and traditional campers. Marketing is built on the Atout France 5-star classification, Camping de Luxe selection, a 4.3/5 rating across 1,978 guest reviews, and a curated-channel presence (Camping de Luxe, Petit Fute) alongside social channels (Facebook, YouTube, Instagram) and WhatsApp. Pricing is unit-based and tiered by accommodation class, with pay-as-you-go billing, ANCV voucher acceptance, and a "Prix garanti" promise; specific rates are not publicly disclosed. Operating geographies are limited to a single site in France, and the core team is reported at approximately 15 employees, with revenue not publicly disclosed.

Name

Camping Camp du Domaine

Legal name

SNC DEFOUR ET CIE

Website

https://campdudomaine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Hospitality

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industries

Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Cabin & Cottage Campgrounds (THAGAOAD)

Keywords

• Beachfront camping resort
• Luxury mobile home rentals
• Holiday park accommodations
• Camping pitch rentals
• Wellness spa services

Headquarters

HQ city

Bormes-les-Mimosas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Accommodation Rentals: Revenue from renting various accommodation types including mobile homes, bungalows, and glamping cabins (cabanes lodges). Accommodations range from 2-person units to 8-person bungalows, with premium spa units commanding higher rates.
2. Campsite Pitches: Revenue from renting traditional camping pitches for tents, caravans, and motorhomes. Pitches offer various amenities including electricity (10A or 16A), water connections, and wastewater drainage. Pricing varies by location (sea view, pine forest, etc.).
3. On-site Retail (Supermarket and Bazaar): 200m² well-stocked supermarket offering fresh produce, local wines, bakery, BIO and gluten-free products. Bazaar shop selling camping gear, beach items, clothing, and postcards.
4. Spa and Wellness Services: Spa services including massages (Tampon de Siam, 5 Continents, hot stone), sauna, hammam, jacuzzi, sensory shower, aesthetic treatments, and hairdressing. Operates April to October with subscription options available.
5. Food and Beverage: Restaurant with Mediterranean cuisine, Tennis Bar for quick bites, Oustaou pizzeria with free delivery across the campsite, and bar services.
6. Equipment Rental: Additional equipment rental including baby equipment, plancha grills, parasols, fans, refrigerators, beach towels, and bed linens. Electric vehicle charging stations available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Camp du Domaine operates a 5-star beachfront camping resort on 45 hectares of Mediterranean vegetation in Bormes-les-Mimosas on the Côte d'Azur, with direct access to 600 meters of coastline. The resort rents a broad range of accommodations including premium mobile homes with private spas, standard mobile homes and bungalows for 2-8 persons, accessible PMR units, glamping cabins (cabanes lodges), and traditional camping pitches for tents, caravans, and motorhomes. On-site services include a 200m² spa and wellness center, restaurants, a pizzeria, a supermarket, sports facilities, children's clubs, and free EV charging stations.

Product overview

Camp du Domaine is a 5-star premium campground resort located in Bormes-les-Mimosas on the Côte d'Azur, spanning 45 hectares of Mediterranean vegetation with direct beach access. The resort offers three main product categories: (1) Accommodations including premium mobil-homes (OASIS BIS SPA, DUO BIS SPA, DUO SPA, OASIS SPA, OASIS, FAMILY, NOVEDEN, SUNNY, BIKINI, RIO, COTTAGE, ZEN, CABANE LODGE, and smaller models DUO, DUO BIS, PANAMA, BAHIA, REVE variants) ranging from 2-8 persons with various amenities including private spas, air-conditioning, and partial sea views; (2) Traditional camping pitches (Sanitaires privés, Proche mer, Pieds dans l'eau, Colline côté mer, Côté platanes, Côté campagne, Nature) ranging from 80-200m² with options for tents, caravans, and motorhomes; and (3) On-site services including a 200m² Spa du Domaine wellness center (sauna, hammam, massages, aesthetic treatments), restaurants (main restaurant, Bar du Tennis, Oustaou pizzeria), retail shops (supérette, bazar), children's clubs, 16 electric vehicle charging stations, sports facilities (tennis, beach volleyball, petanque), and playgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Mobile Homes with Private Spa (OASIS BIS SPA, OASIS SPA, DUO BIS SPA, DUO SPA, COTTAGE)

Quantifiable outcome

• 4.3/5 average rating from 1,978 customer reviews
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Camping de LuxeminorGTM or Marketing PartnerFeatured on the Camping de Luxe platform which showcases premium luxury camping destinations. This partnership provides visibility to travelers specifically seeking high-end camping experiences on the Côte d'Azur and French Riviera.
• Petit FuteminorGTM or Marketing PartnerListed in the Petit Fute travel directory, a popular French platform for discovering local businesses and services, particularly for travelers in France.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Capfun (ex-VACAF): Large French campground chain with a broad 3-5 star portfolio; not as premium-positioned as Camp du Domaine but competes at the family-family mid/upper end with comparable mobile-home and pitch offerings.
• Les Castels: French chain of 4-5 star campgrounds emphasizing nature and family experiences, including several sites with beach access and mobile-home/glamping units comparable to Camp du Domaine's portfolio.
• Yelloh! Village: One of France's largest upscale camping chains with multiple 4-5 star sites; serves a similar premium family-and-couple segment across multiple geographies rather than a single Côte d'Azur location.
• Sunêlia: Network of 4-5 star French and European campgrounds including Domaine de la Dragonnière and other premium coastal resorts - comparable product but operated as a multi-site chain rather than a single-site resort.
• Pierre & Vacances (Premium Resorts): French hospitality group operating premium holiday residences and select premium campgrounds/resorts on the Côte d'Azur - competes for the same luxury family-and-couple traveler but across a broader accommodation portfolio.

Direct peers

• Le Sérignan Plage: Flagship 5-star beachfront campground in Hérault, France with similar premium mobile-home/spa/pitch offering and comparable ADR positioning - direct competitor for the luxury French camping guest.
• Alannia Resorts: Spanish chain of premium coastal campgrounds offering private-spa mobile homes, glamping, and family-oriented amenities - a directly comparable luxury camping operating model in the Mediterranean basin.
• Domaine de la Dragonnière: 5-star luxury French campground operated as part of the Sunêlia group, offering a comparable mix of premium mobile homes, pitches, and direct beach access - the closest head-to-head competitor in the French upscale-camping segment.

Others

• Tohapi: Tour operator and reseller that markets 4-5 star French coastal campsites - an indirect distribution partner / adjacent competitor that reaches many of the same European travelers through a packaged-vacation model.

Regional players

• Maistra Camping: Croatian operator running multiple 5-star coastal campgrounds with comparable premium mobile-home and glamping tiers; serves Istria and Dalmatia rather than the French Riviera but targets overlapping luxury Mediterranean travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CampduDomaine/videos
• Facebookfacebook.com/CampduDomaine
• Instagraminstagram.com/campdudomaine
• LinkedInlinkedin.com/company/camping-camp-du-domaine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping Camp du Domaine