Domaine de La Dragonnière

Name

Domaine de La Dragonnière

Legal name

Sandaya

Website

https://dragonniere.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Hospitality & Camping Resort

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Cabin & Cottage Campgrounds (THAMAJAD)

akta.pro secondary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Luxury camping resort
• Holiday rentals
• Camping pitches
• Family vacation accommodation
• Outdoor hospitality

Headquarters

HQ city

Vias

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Holiday accommodation rentals: The primary revenue stream consists of renting furnished holiday units (cottages/mobil-homes) and camping pitches. The property offers 705 rental units across two distinct operations: a 5-star camping section (415 rentals + 55 pitches) and a 3-star village de vacances section (290 rentals). Customers book by night or week, with pricing varying by season (low, mid, high season). Upsell opportunities include demi-pension meal plans (2 meals/day at the on-site restaurant) and optional à la carte services.
2. On-site services and amenities: Additional revenue generated from on-site paid services including: spa/wellbeing treatments (sauna, hammam, balneotherapy), restaurant and bar (restaurant Le Garden, relooking planned 2026), à la carte services, and paid coworking access (half-day or full-day rates).
3. Camping pitch rentals: 55 traditional camping pitches available for tent, caravan, or campervan stays, charged per night starting from €19. Complementary to the accommodation rental model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Domaine de La Dragonnière is a 5-star camping resort in Vias, Hérault, France, operating 705 furnished holiday rental units (cottages and mobile homes) and 55 traditional camping pitches. The property offers an 18,000 m² aquatic complex with multiple pools, lagoons and slides, an on-site spa with sauna and hammam, a coworking space for remote workers, free kids/juniors/teens clubs, and a restaurant with demi-pension meal plans. It also runs an adjacent 3-star village de vacances with 290 additional rentals.

Product overview

Domaine de La Dragonnière is a 5-star camping resort in Vias, Hérault, France operated by the Sandaya group. The resort offers a unified hospitality experience combining accommodation rental (705 cottages/locations) with traditional camping pitches (55 emplacements), complemented by extensive leisure facilities. The property features 18,000 m² of aquatic space with lagoons and water slides, a spa with sauna and hammam, a dedicated coworking space for remote workers, and free family entertainment clubs. The resort positions itself as 'Camping of all possibilities' with diverse experiences from aquatic play to wellness relaxation, combining both the camping village and vacation rental model.

Differentiator

Problem solved

Functional benefit

Brands

• Village de vacances 3 étoiles Domaine de La Dragonnière: Three-star vacation village component of the Domaine de La Dragonnière resort

Products and services

• Holiday Cottage and Mobile Home Rentals

Quantifiable outcome

• 8.6/10 average guest satisfaction score from 1,516 reviews
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sandaya GroupcoreStrategic or Co-development PartnerDomaine de La Dragonnière is owned and operated by the Sandaya Group, a French camping holiday company managing 40+ luxury campings across France, Italy, Spain, and Belgium. Sandaya provides the central reservation platform, mobile app, marketing (SandaMag' blog, email, social media), brand reputation infrastructure (Trustpilot integration), group-wide customer data, and corporate standards (RSE/Way of Life commitments, Clef Verte certification). The property operates under Sandaya's Camping Club and regional brand sub-categories.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vacanceselect: European campings and holiday parks operator with comparable mobil-home, pitch and aquatic-park offerings. Overlaps with Domaine de La Dragonnière on inventory mix and family-segment targeting.
• Vacanceole: French operator of résidences, villages de vacances and campings with similar mixed rental/pitch inventory. Overlaps on the 3-star village de vacances side of the offering and family short-stay segment.
• Huttopia: French operator of cabin and glamping-style campgrounds across France (and expanding into Europe/Canada). Directly comparable on nature-immersed, cabin-led short-stay lodging with family programming.
• Yelloh! Village: French network of premium 4- and 5-star campings with similar cottage/mobil-home rental model, large aquatic parks and family-focused amenities. Comparable in product offering, customer segment and pricing tier to Domaine de La Dragonnière.
• Camping Paradis: Chain of French 4- and 5-star campings positioned around aquatic parks, kids clubs and entertainment. Overlaps with Domaine de La Dragonnière on resort-style camping, family programming and tier mix.
• Marvilla Parks: European operator of premium campings and holiday parks with similar mobil-home/cottage inventory and aquatic amenities. Closely aligned on target customer (families), pricing tier and resort positioning.

Regional players

• Eurocamp: UK-headquartered operator of mobile-home and camping holidays across France, Italy and Spain. Comparable on accommodation type and family camping experience; primarily serves UK and Northern-European source markets.

Broad incumbents

• TUI Blue / TUI: Global tourism incumbent operating TUI Blue hotels and BlueCamp campgrounds in Mediterranean Europe. Comparable on family resort model and Mediterranean destination mix, though TUI's portfolio spans hotels, cruises and packaged tours.
• Center Parcs: European family forest-resort brand owned by Pierre & Vacances. Comparable on all-in-one family resort model with aquatic complexes, kids programming and short-stay holiday positioning.
• Pierre & Vacances (Village Clubs & Résidences): Large French incumbent operating vacation villages, résidences and Center Parcs across Europe. Comparable on the 'village de vacances' 3-star component and on family short-stay resort model, though portfolio spans broader accommodation formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/domaine-de-la-dragonniere

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine de La Dragonnière