Avery Burdsal & Fale

What Avery Burdsal & Fale does

Avery Burdsal & Fale, doing business as Pacific Legal Group, is a Provo, Utah-based consumer law firm founded in 2007. The firm operates as a partnership of four named attorneys — Robert Avery, Nathan Burdsal, Hutch Fale, and Carl Hernandez — and delivers legal services across nine practice areas: Criminal Defense, Personal Injury, Bankruptcy, Family Law, Immigration, Probate, DUI/DWI, Litigation, and Business Advisement. The client base is individuals and small businesses in Utah, with a geographic focus on the Provo metropolitan area and statewide reach within Utah's court systems.

The firm operates from a single office in Provo, UT, with no disclosed satellite locations or multi-jurisdiction footprint. Its business model is the traditional hourly and contingency-fee structure typical of consumer-facing law firms: contingency arrangements in personal injury, flat fees for routine matters such as bankruptcy and uncontested family-law work, and hourly billing for litigation and criminal defense. Acquisition channels are organic — local search visibility, referrals, and reputation signals including 50+ five-star client reviews and Robert Avery's Martindale-Hubbell Platinum Level Client Champion and Avvo Clients' Choice recognitions.

There is no indication of outside investment, technology platform, or operational tooling beyond standard legal practice software. The firm is privately held under a partnership structure, and there are no disclosed revenue figures, headcount beyond the four partners, or strategic initiatives (funding, acquisitions, geographic expansion) in the source data. The competitive position is that of a stable, locally embedded multi-practice consumer law firm operating in a defined regional market.

Name

Avery Burdsal & Fale

Legal name

Pacific Legal Group

Website

https://abflegal.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Avery Burdsal & Fale (dba Pacific Legal Group) is a four-attorney partnership in Provo, Utah, providing criminal defense, personal injury, family law, bankruptcy, immigration, DUI, probate, litigation, and business advisory services to individual and small-business clients throughout Utah.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Immigration Law (BPAHAAAL), Corporate & Commercial Law (BPAHAAAA)

Keywords

• Criminal defense
• Personal injury
• Bankruptcy law
• Family law
• Immigration law

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Services Fees: Attorney fees charged for legal representation services including criminal defense, personal injury, bankruptcy, family law, immigration, probate, and business advisement cases. Revenue derived from client retainers and case-based billing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pacific Legal Group is a multi-practice Utah law firm providing legal representation across nine core practice areas: Criminal Defense, Personal Injury, Bankruptcy, Family Law, Immigration, Probate, DUI/DWI Defense, Litigation, and Business Advisement. The firm earns revenue through client retainers and case-based attorney fees, serving individuals and families across Utah with primary concentration in the Provo metro area.

Product overview

Pacific Legal Group (operated by attorneys Robert Avery, Nathan Burdsal, and Hutch Fale) is a multi-service Utah law firm providing legal representation across multiple practice areas. The firm offers a unified suite of legal services organized into core practice areas (Criminal Defense, Personal Injury, Bankruptcy, Family Law, Immigration, Probate, DUI/DWI Defense, Litigation, and Business Advisement) with specialized sub-services for specific case types such as Sex Crimes Defense and Drug Possession Defense. The firm serves clients throughout Utah with offices in Provo and serves surrounding communities including Orem, Lehi, Spanish Fork, Pleasant Grove, and Springville.

Differentiator

Problem solved

Functional benefit

Products and services

• Criminal Defense Legal representation for criminal cases ranging from minor misdemeanors to 1st degree felonies, employing strategies including innocence, constitutional violations, self-defense, and insanity. For individuals in Utah facing criminal charges.
• Personal Injury Legal representation for individuals seeking compensation for injuries caused by negligence or intentional harm, including vehicle accidents, slip and falls, medical malpractice, wrongful death, and products liability. Free consultation offered.
• Bankruptcy Legal assistance for individuals burdened by debt, offering Chapter 7 and Chapter 13 bankruptcy filings to achieve financial fresh starts. Has guided hundreds of clients towards renewed financial chapters.
• Family Law Legal services covering marriage dissolution, paternity and child custody, protection orders, name changes, guardianship, termination of parental rights, adoptions, and emancipation. Free consultation offered.
• Immigration Legal representation for family-based, employment-based, and humanitarian immigration matters including green cards, temporary visas, and citizenship. Spanish language support available (Hablamos Español).
• Probate Legal guidance through the estate settlement process including validating wills, identifying assets, paying debts and taxes, and distributing remaining property to heirs.
• DUI Defense Legal defense services for driving under the influence charges in Utah.
• DWI Defense Legal defense services for driving while intoxicated charges in Utah.
• Litigation Courtroom representation for disputes with individuals, companies, or government entities.
• Business Advisement Legal guidance for business-related matters and commercial issues.
• Sex Crimes Defense Specialized criminal defense representation for sex crime charges in Utah.
• Drug Possession Defense Criminal defense representation for drug possession charges in Utah.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Intermountain Legal: Utah-based law firm offering criminal defense, family law, and personal injury services. Similar multi-practice consumer legal services model and geographic focus in Utah.
• Law Office of David Pedrazas: Solo Utah criminal defense attorney with established reputation. Direct competitor in the criminal defense practice area that anchors Pacific Legal Group's primary services in the same Utah market.
• Craig Swapp & Associates: Utah-based personal injury and accident law firm with statewide presence. Directly comparable in targeting individual consumer clients through advertising and review-driven acquisition in the same Utah geography.
• Ascent Law: Utah law firm offering criminal defense, personal injury, family law, and bankruptcy services. Closely comparable multi-practice consumer legal services model serving similar clientele in the same Utah metropolitan areas.
• Robert J. DeBry & Associates: Well-established Utah personal injury law firm serving the Salt Lake City area. Comparable multi-practice consumer legal services model with similar client acquisition through reviews and digital marketing in the same Utah market.
• Hepworth & Associates: Utah-based law firm offering family law, personal injury, and criminal defense services. Comparable mid-size multi-practice model serving consumer clients in the same Utah geography.
• Adams Davis: Utah law firm with personal injury, family law, and criminal defense practice areas. Comparable consumer legal services focus and multi-practice approach in the Utah regional market.
• Sumsion, Black & Cannon: Utah-based mid-size law firm serving personal injury, criminal defense, and family law clients. Comparable in size, practice mix, and consumer-facing service model in the same regional market.

Broad incumbents

• Strong & Hanni: Long-established Utah full-service law firm with broader corporate practice alongside litigation. Comparable in offering multi-practice legal services to Utah clients but larger and more diversified in commercial work.
• Fillmore Spencer LLC: Established Utah law firm providing a range of legal services to individuals and businesses. Comparable geographic focus and multi-practice consumer legal services model in the Utah market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avery-burdsal-&-fale

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avery Burdsal & Fale