The Salvation Army Aged Care Plus

What The Salvation Army Aged Care Plus does

The Salvation Army Aged Care Plus is the aged care services division of The Salvation Army in Australia, operating as a nonprofit entity with a heritage dating to 1880. It delivers an integrated aged care platform spanning residential aged care, retirement living, home care (including the government-accredited Support at Home program), respite care, adult day care, allied health services through the Healthlink Clinic, and NDIS disability services across multiple Australian locations. Customers are individual older Australians and their families, accessed through a website location finder, phone enquiries (1300 111 227), and social media channels. Revenue is generated through government-subsidised home care packages, residential daily care fees and means-tested accommodation payments, retirement village unit sales, and private-pay home care fees.

The business model is service-delivery based with no proprietary technology platform disclosed in available materials. Government accreditation for subsidised home care services creates a regulatory entry barrier and underpins the largest revenue streams. The division operates as part of The Salvation Army Australia's nonprofit governance structure, with above-award wages, training, and salary packaging cited as workforce differentiators. The competitive position rests on brand trust from the Salvation Army name, the integrated care continuum that supports residents as needs escalate from independent living through to 24-hour residential care, and government accreditation status.

The operational footprint includes multiple residential aged care centres (including Mountain View, Gill Waminda, Woodport), retirement villages (including Shaftesbury Court), a dedicated respite centre (Burrangiri), the Healthlink Allied Health Clinic, and home care service delivery across Australia. Marketing channels include a service website with location finder, Facebook and Instagram presence, email newsletters, and a Workday-powered careers portal. There are no disclosed M&A activities, funding rounds, or AI/ML technology initiatives in the available source material.

Name

The Salvation Army Aged Care Plus

Legal name

The Salvation Army Aged Care

Website

https://agedcareplus.salvos.org.au

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

11–50 employees

Short description

The Salvation Army Aged Care Plus is a nonprofit aged care division of The Salvation Army in Australia, operating residential aged care centres, retirement villages, home care, respite, allied health, and NDIS services for older Australians across multiple locations since 1880.

Ownership category

akta.pro rank

Product category

Aged Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Companion Care & Social Support (non-clinical) (HLADAGAB), Adult Day Respite Programs (Daytime Relief) (HLADAKAC), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Overnight Respite Care (HSABAGAB)

Keywords

• Aged care services
• Residential aged care
• Home care support
• Retirement living
• Respite care services

Headquarters

HQ city

Multiple locations across Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government Subsidised Home Care Services: Government-accredited provider delivering subsidised home care services under government programs. Revenue generated through home care packages funded by the Australian government for eligible older Australians.
2. Residential Aged Care Fees: Permanent residential aged care services with accommodation payments and care fees from residents. Revenue model includes daily care fees and means-tested accommodation charges.
3. Retirement Living Property Sales: Retirement villages offering properties for sale. Revenue generated through the sale of retirement living units to older Australians.
4. Home Care Service Fees: Fee-for-service home care support ranging from everyday task assistance to complex care services, both subsidised and private pay options.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Salvation Army Aged Care Plus is a not-for-profit, government-accredited aged care provider in Australia, operating since 1880 as part of The Salvation Army. It delivers home care, residential aged care, retirement living, respite care, adult day care, allied health services through its Healthlink Clinic, and NDIS services to older Australians and people with disability.

Product overview

The Salvation Army Aged Care Plus operates as a unified aged care service platform offering multiple interconnected services. The portfolio consists of Home Care and Support at Home services for in-home support, Residential Aged Care for 24-hour care needs, Retirement Living for maintenance-free community living, Respite Care for short-term relief, Adult Day Care for social stimulation, and Healthlink Allied Health Clinic for therapeutic services. NDIS Services are also available. Services span across Australia through residential aged care centres, retirement villages, a dedicated respite centre, a health clinic, and home care operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care
• Support at Home
• Residential Aged Care
• Retirement Living
• Respite Care
• Adult Day Care
• Healthlink Allied Health Clinic
• NDIS Services Disability support services delivered under the National Disability Insurance Scheme for people with disability.

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bolton Clarke: Major Australian nonprofit aged care and home care provider (formerly RSL Care + RDNS) operating residential care, retirement living, and home nursing services. Closely comparable as a large mission-driven multi-service aged care operator with national footprint.
• Catholic Healthcare: Faith-based nonprofit aged care provider offering residential care, retirement living, and home care across NSW and QLD. Highly comparable as a mission-driven nonprofit competitor with integrated service offering.
• Estia Health: ASX-listed residential aged care provider with ~70 homes across Australia. Directly comparable in the residential aged care segment with similar government-funded revenue model and customer base.
• RSL LifeCare: Veteran-focused nonprofit offering retirement living, residential aged care, and home care across NSW and ACT. Comparable as a faith/veteran-affiliated nonprofit multi-service aged care provider with similar customer demographics.
• Arcare: Privately owned aged care provider operating residential care homes and aged care services across Victoria, NSW, and QLD. Directly comparable as a multi-site residential aged care operator targeting similar demographics.
• Opal HealthCare: One of Australia's largest residential aged care providers operating 80+ care communities and home care services. Directly comparable as a multi-service aged care operator serving similar customers across residential care, respite, and home care.
• Uniting (Uniting NSW.ACT): Large faith-based nonprofit providing residential aged care, retirement living, and home care across NSW and ACT. Closely comparable as a mission-driven, multi-service aged care operator with similar customer mix and integrated service model.
• BlueCross Aged Care: Not-for-profit provider of residential aged care and retirement living in Victoria. Comparable as a nonprofit, multi-service aged care operator with integrated residential and retirement living offerings.
• Regis Healthcare: ASX-listed operator of 60+ residential aged care homes across Australia. Directly comparable in residential aged care service delivery, government funding model, and target customer demographics.
• Bupa Australia Aged Care: Global health insurer Bupa's Australian aged care business operating residential care homes and home care services. Comparable as a large-scale, branded multi-site aged care operator with similar service mix and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheSalvationArmyAgedCare
• Instagraminstagram.com/salvosagedcare
• LinkedInlinkedin.com/company/the-salvation-army-aged-care-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Aged Care Plus