50-50 Foundation

What 50-50 Foundation does

The 50-50 Foundation is an ACNC-registered Australian charity established in March 2013 that operates technology-enabled charitable raffles and lotteries to raise funds for registered charities and sporting foundations. Headquartered in Brisbane, Queensland, the foundation runs two core products: the 50-50 Charity Raffle (Australia's only not-for-profit 50-50 raffle, where proceeds are split between charity partners and prize winners) and Play for Purpose (a 100% not-for-profit community raffle and free online fundraising platform for approved partners). The technology stack is a relatively basic online fundraising platform supporting raffle and lottery operations, with the 50-50 Charity Raffle operated entirely by volunteers. The foundation has cultivated distribution channels through partnerships with 18+ major Australian sporting organisations spanning NRL, AFL, rugby, cricket, tennis, and racing, alongside 300+ charity partners across health, animals, education, poverty relief, conservation, and humanitarian causes.

The foundation operates on a strict pass-through not-for-profit model: it explicitly does not profit from fundraising, with proceeds going either to charity partners or to prize winners. Operational costs are absorbed by a pro-bono board and 13 employees. Since 2013, the foundation has conducted 500+ charity raffles, raised $9M+ for charitable causes, and contributed over 30,000 volunteer hours. Customer segments comprise Australian registered charities (primary vertical), sporting clubs and foundations (primary vertical), and Australian consumers participating in raffles (horizontal). The go-to-market is community-led and event-driven, leveraging volunteer networks, sporting venue distribution, and self-service online participation.

Name

50-50 Foundation

Legal name

The 50-50 Foundation Limited as trustee for the 50-50 Foundation

Website

https://5050foundation.net.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The 50-50 Foundation is an Australian ACNC-registered charity that operates not-for-profit raffle platforms (50-50 Charity Raffle and Play for Purpose) to raise funds for 300+ charity partners and sporting foundations across Australia, leveraging volunteer networks and sporting organisation partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. 50-50 Charity Raffle: Australia's only not-for-profit 50/50 raffle where half of proceeds go to charity partners and half to prize winners. Operating since March 2013.
2. Play for Purpose: 100% not-for-profit community raffle platform where approved partners can join and raise funds. Free platform for charity partners to use.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The 50-50 Foundation is an ACNC-registered charity that operates raffles and charitable lotteries to raise funds for Australian charities and sporting foundations. It runs two core products: the 50-50 Charity Raffle (Australia's only not-for-profit 50-50 raffle splitting proceeds between charity partners and cash prize winners) and Play for Purpose (a free online community raffle platform for approved partners). The foundation is entirely volunteer-run and does not profit from fundraising.

Product overview

The 50-50 Foundation operates two not-for-profit raffle products: the 50-50 Charity Raffle and Play for Purpose. The 50-50 Charity Raffle is Australia's only not-for-profit 50-50 raffle, splitting proceeds between charity partners and cash prize winners. Play for Purpose is a free online fundraising platform that enables approved charity and club partners to conduct community raffles. Both products leverage corporate partnerships and volunteer support to maximize funds raised for charitable causes across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• 50-50 Charity Raffle: Australia's only not-for-profit 50-50 raffle, giving fans the chance to win exciting cash prizes while supporting great charitable causes.
• Play for Purpose

Products and services

• 50-50 Charity Raffle Australia's only not-for-profit 50-50 raffle platform that gives fans the chance to win cash prizes while supporting charitable causes. The raffle splits proceeds between charity partners and prize winners, and is conducted at sporting events through partnerships with major Australian sporting organizations.
• Play for Purpose A 100% not-for-profit community raffle platform where Australians can win big prizes while supporting the clubs and charities they love. It serves as a free online fundraising platform for approved charity and club partners to join and conduct their own raffle campaigns.

Quantifiable outcome

• Over $9 million raised for charitable causes since 2013
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Tatts GroupcoreStrategic or Co-development PartnerPartnership formed in March 2016 with Tatts Group, a major Australian lottery and gaming company. This partnership enabled scaling of the 50-50 Foundation's raffle operations.
• Brisbane BroncoscoreStrategic or Co-development PartnerOngoing commitment to assist the Queensland community through the Brisbane Broncos Charities Fund, helping Queensland charities aligned with club values.
• Sydney RoosterscoreStrategic or Co-development PartnerSteggles Roosters Charity Nest partnership since 2010, enabling fundraising initiatives with Steggles staff, Roosters players and fans supporting the wider community.
• South Sydney RabbitohscoreStrategic or Co-development PartnerSouths Cares established in 2006 as an independent public benevolent institution built on the club's proud history of community support.
• Brisbane LionscoreStrategic or Co-development PartnerStrong partnerships with one of Australia's leading AFL/VFL clubs spanning 133 years of history and two cities.
• Canberra RaiderscoreStrategic or Co-development PartnerNRL club with legacy built on achievements on and off the field since 1982.
• North Queensland CowboyscoreStrategic or Co-development PartnerFoundation established in 2015 bringing 20 years of community leadership and successful community project delivery.
• Gold Coast SunscoreStrategic or Co-development PartnerGold Coast Suns Foundation supports club community programs and talent academies through fundraising.
• Newcastle KnightscoreStrategic or Co-development PartnerDeep community commitment since 1988 with established link to Newcastle city and region supporters.
• Parramatta EelscoreStrategic or Co-development PartnerCharities and community organizations recognized that align with club pillars to create positive impact.
• The Reds (Queensland Rugby)coreStrategic or Co-development PartnerLong and rich history with Australian sport, inspiring young rugby players since 1996.
• St George Illawarra DragonscoreStrategic or Co-development PartnerIconic NRL brand with heritage and tradition stretching back to 1921, actively engaging with community.
• Sydney SixerscoreStrategic or Co-development PartnerBig Bash League club representing Eastern and Northern NSW with inclusion as center of community existence.
• Sydney ThundercoreStrategic or Co-development PartnerFocus on Aboriginal and Torres Strait Islander engagement, social cohesion, health and education through philanthropy and strategic community partnerships.
• Cronulla SharkscoreStrategic or Co-development PartnerSharks Have Heart community initiative focused on lasting positive relationships with community and charity partners.
• Brisbane Racing ClubcoreStrategic or Co-development PartnerCommitted to supporting local and national charity partners during Winter and Spring Racing Carnivals and charity race days.
• Gold Coast TitanscoreStrategic or Co-development PartnerCommunity club that runs a football team with vision to create better life for people of Gold Coast community.
• Brisbane InternationalminorStrategic or Co-development PartnerInternational tennis event attracting world's best players to Queensland annually.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/5050-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 50-50 Foundation