189 TAXI

What 189 TAXI does

189 TAXI is a Baku-based urban mobility platform founded in December 2009 and recognized as the first taxi ordering service in the Azerbaijani capital. The company operates a multi-channel dispatch business combining a 24/7 call center (189 in Baku, *0189 in Sumgayit), proprietary iOS and Android mobile applications, a multi-language website (189taxi.az), and a dedicated corporate portal (cabinet.etaxi.az). Its core product is on-demand taxi service across eight vehicle tiers — Econom, Komfort, Biznes, VIP, Miniven, Mikroavtobus, and Avtobus — augmented by ancillary services: the Ex2door courier platform with API and partner panel, the Everyday subscription-based permanent-driver and auto-nanny service, a Sober Driver offering, airport transfer with fixed all-inclusive pricing, and the Apar sub-brand for bicycle and car rental.

The underlying technology is a mobile-first dispatch platform with proprietary driver-matching and pricing-optimization algorithms that route orders to the nearest available driver, plus custom navigation software provided to driver partners. The company leverages a network of over 7,000 active drivers (with more than 15,000 registered since founding) and serves 700+ corporate clients including Pasha Bank, Azercell, SOCAR, Kapital Bank, Bakcell, and JW Marriott Absheron Baku across banking, telecom, oil and gas, hospitality, retail, government, and other industries.

The business model combines per-ride transaction fees across all service tiers, monthly invoicing for corporate accounts at contracted tariff rates, subscription billing for the Everyday permanent-driver service, and transactional pricing for courier and airport transfer services. Payment is accepted in cash or by bank card, with a VAT 18% option for card payments. Customer segments are split between individual consumers in Baku and Sumgayit (primary) and enterprise clients (primary), with Everyday/permanent-driver and courier serving as secondary use-case segments.

Name

189 TAXI

Legal name

189 TAXI

Website

https://189taxi.az

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

189 TAXI is a Baku-based urban mobility platform founded in 2009, operating a multi-channel taxi dispatch business across eight vehicle tiers, courier delivery, permanent-driver subscriptions, and corporate accounts, serving 7,000+ drivers and 700+ enterprise clients in Baku and Sumgayit, Azerbaijan.

Ownership category

akta.pro rank

Product category

Taxi & Mobility Services

NAICS

Taxi and Ridesharing Services (485310), Other Transit and Ground Passenger Transportation (48599), Passenger Car Rental (532111)

SIC

Transportation Services (4700), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Taxi Dispatch & Fleet Management Operators (Radio/Call Center) (TLAFAHAG)

akta.pro secondary industries

Airport Taxi & Ground Transportation Operators (TLAFAHAE), Taxi Cooperative / Owner-Driver Association Operators (TLAFAHAM), Street-Hail Taxi Operators (Metered/Radio Dispatch) (TLAFAHAA)

Keywords

• Ride-hailing services
• Taxi dispatch platform
• Corporate mobility accounts
• Express courier delivery
• Designated driver service

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Taxi Ride Transactions: Revenue generated from per-ride fares charged to passengers. Orders are accepted 24/7 via call center, Android/iOS apps. Pricing is regulated by special algorithms. Multiple tariff tiers (Econom, Komfort, Biznes, VIP) at different price points.
2. Courier/Express Delivery (Ex2door): Revenue from express document and parcel delivery services in Baku and Sumgayit. Delivery is priced at optimal tariffs with favorable partnership terms. API integration and web partner panel available for business clients.
3. Corporate Taxi Accounts: Monthly invoicing for corporate clients who provide employees with corporate codes for taxi rides. Corporate clients receive real-time monitoring, flexible limit settings, and monthly reports. Revenue is generated per ride with billing at contracted tariff rates, settled monthly.
4. Sober Driver Service: Revenue from dispatching a professional driver to drive the customer's own vehicle. Drivers are under medical supervision and the service is available 24/7.
5. Airport Transfer Service: Pre-booked airport transfer rides from airport to Baku city center and vice versa. Pricing includes welcome board, airport waiting, fuel, airport entry fee, and point A to B transfer. Paid in cash or by bank card.
6. Everyday / Permanent Driver Subscription: Permanent driver assignment service for pre-determined routes (school, kindergarten, workplace, gym, hospital). Billed on a subscription basis with weekly scheduling (Mon–Sun, one-way or round-trip) and optional second address. All passengers are insured during trips.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

189 TAXI operates a multi-channel taxi dispatch and mobility platform serving Baku and Sumgayit, Azerbaijan, accepting orders 24/7 through the 189 call center, iOS and Android mobile applications, and its website. The platform connects passengers with a network of 7,000+ active driver partners across multiple vehicle tiers (Econom, Komfort, Biznes, VIP, Miniven, Mikroavtobus, Avtobus), complemented by Express courier delivery (Ex2Door), Sober Designated-Driver, Everyday (permanent driver assignment including auto-nanny), corporate taxi accounts, pre-booked airport transfers, and the Apar bicycle and car-rental sub-brand.

Product overview

189 TAXI operates as a unified mobility platform offering taxi services across multiple tiers (Econom, Comfort, Business, Minivan, Microbus, Bus, VIP), courier delivery via Ex2Door, permanent driver services through Everyday, designated driver service (Sober Driver), and corporate taxi solutions. The core offering is the 189 TAXI mobile application paired with 24/7 call center support. The ecosystem also includes the Apar sub-brand for bicycle and car rentals, all accessible through iOS and Android apps, call center (189), and website.

Differentiator

Problem solved

Functional benefit

Brands

• Apar: Innovative service brand launched in March 2022, offering bicycle and car rental, as well as taxi ordering services to address urban transportation challenges.
• Ex2door
• Everyday

Products and services

• Econom Taxi Service Budget-friendly taxi tier for up to 4 passengers with 3 pieces of luggage, featuring economy vehicles such as Kia Rio, Daewoo Gentra, Nissan Sunny, Ravon R4, Hyundai Accent, Chevrolet Aveo; ordered 24/7 via app, call center 189, or website.
• Komfort Taxi Service Mid-tier taxi service for up to 4 passengers with 3 pieces of luggage, featuring vehicles such as Kia Cerato, Toyota Corolla, Nissan Sentra, Chevrolet Cruze, Mitsubishi Lancer, Lifan X60.
• Biznes Taxi Service Premium taxi tier for up to 4 passengers featuring higher-end vehicles such as Kia Optima, Subaru Forester, BMW X5, Mercedes E-Class, Toyota Prado.
• VIP Transfer Service Top-tier luxury transfer service for 4 passengers featuring premium vehicles such as Porsche Cayenne, BMW 7 Series, Mercedes S-Class.
• Miniven Service Van service accommodating 5-6 passengers with 5 pieces of luggage, featuring Mercedes Benz Viano and Mercedes Benz Vito vehicles; suitable for families or groups traveling together.
• Mikroavtobus Service Group transportation service for 7-8 passengers with 12 pieces of luggage, featuring Ford Transit and Mercedes Sprinter vehicles.
• Avtobus Service Large group bus transportation service accommodating 9-50 passengers.
• Ayıq Sürücü (Sober Driver) Service Designated driver service available 24/7 where a professional, medically supervised driver is dispatched to drive the customer's own vehicle, ensuring safe travel after events or long work days; ordered by calling 189 or via the mobile app.
• Ex2Door Express Delivery Express courier service for documents, parcels, and small-to-medium cargo in Baku and Sumqayit at optimal tariffs, supporting 1-3 hour express, same-day, and 2-5 business day delivery options, with API integration and web partner panel for businesses, real-time courier tracking, and electronic signature confirmation.
• Everyday Permanent Driver Service Subscription-based permanent driver assignment service for pre-determined routes such as schools, kindergartens, workplaces, gyms, and hospitals, with weekly scheduling (Mon-Sun), one-way or round-trip options, optional second address, and full passenger insurance during trips.
• Corporate Taxi Service Business taxi solution enabling real-time trip monitoring, flexible limit settings, monthly reporting, and taxi cost savings with formal trip documentation for over 700 corporate clients in Azerbaijan; managed via the dedicated cabinet.etaxi.az personal cabinet with monthly invoicing.
• Airport Transfer Service Pre-booked airport transfer service between Heydar Aliyev International Airport and Baku city center, with transfer price bundling welcome board, waiting time, fuel, airport entry fee, and point A to B travel; free cancellation with 1-hour prior notice, paid in cash or bank card.
• Apar Mobility Brand Innovative urban mobility sub-brand offering bicycle and car rental along with taxi ordering to address city transportation challenges; developed with Leo Burnett agency featuring a distinctive brand identity, logo, color palette, typography, and visual elements.
• 189 TAXI Mobile Application Proprietary mobile application enabling self-service ordering of taxi, courier, personal driver, and corporate taxi rides on iOS and Android, with features such as card payment with or without VAT 18%, adding stops and wait time, and ordering rides for other people.

Quantifiable outcome

• Over 15,000 drivers registered since founding in 2009
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• inDrive: inDrive is a peer-to-peer ride-hailing and courier service operating in CIS markets including Azerbaijan. It competes head-to-head with 189 TAXI on price-led consumer rides.
• OnTaxi: OnTaxi is a CIS taxi aggregator providing app-based ordering and dispatch. It is a regional peer comparable to 189 TAXI's mobile app and call-center dispatch model across post-Soviet markets.
• Yandex Go: Yandex Go operates a ride-hailing, courier, and personal driver platform across the CIS including Baku. It directly competes with 189 TAXI on consumer taxi and courier services in the same Azerbaijani market.
• Bolt: Bolt is a European ride-hailing and food delivery platform that operates in Baku. It competes directly with 189 TAXI on taxi and courier services with a similar multi-tier fleet model.
• Maxim Taxi: Maxim is a Russian-founded taxi aggregator that operates in CIS markets and competes with 189 TAXI on call-center based ride ordering and app-based dispatch.

Broad incumbents

• Uber: Uber is the global ride-hailing incumbent whose technology platform and capital define competitive standards. Although its direct presence in Baku is limited, it sets the benchmark 189 TAXI must match on app UX and dynamic pricing.
• Careem: Careem operates super-app mobility and courier services across MENA with corporate account products. It is comparable to 189 TAXI in the corporate/enterprise ride-hailing segment and multi-service platform structure.

Emerging players

• Wolt: Wolt is a courier and delivery platform with overlapping courier/express-delivery capability comparable to 189 TAXI's Ex2door service, though primarily focused on food rather than documents and parcels.
• Gett: Gett focuses on corporate ground transportation and B2B ride-hailing. It is comparable to 189 TAXI's corporate taxi accounts product (700+ enterprise clients) in targeting managed business travel.

Regional players

• Kazakhstan Taxi Aggregators (e.g., InDriver, Yandex Go KZ): Regional ride-hailing operators in the Caucasus/Central Asia (such as InDriver's Kazakhstan business) provide a benchmark for regional platform economics, regulatory dynamics, and multi-tier fleet structures similar to 189 TAXI's Azerbaijan model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/189TAXI
• LinkedInlinkedin.com/company/189-taxi
• Instagraminstagram.com/189_taxi
• TikToktiktok.com/@189_taxi

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 189 TAXI