OnTaxi

What OnTaxi does

OnTaxi is a privately held Ukrainian ride-hailing and mobility platform founded in 2016 and headquartered in Kyiv, operating across 105 cities in Ukraine. The company runs a two-sided marketplace that connects passengers with independent drivers and taxi fleets through two mobile applications — OnTaxi for passengers and OnTaxi Driver for drivers — supported by a responsive web platform and a phone dispatch hotline (2000). Its product surface spans five service classes: Economy (minimum fare from 100 UAH, 12% driver commission), Standard, Comfort, Driver (premium professional driver), and Delivery (parcel delivery up to 20kg), supplemented by Intercity/Evacuation rides and a Volunteer class that has completed 25,000+ orders during the war. Corporate clients are served through a dedicated Business module offering trip management, cost optimization, and reporting. The company is also expanding its ecosystem through franchise partners, regional representatives, taxi-fleet partnerships, and an order-exchange program with other taxi services.

The business model is primarily transaction-based: OnTaxi earns a commission on each completed ride, with a stated 12% take rate for the Economy tier and additional transaction fees on delivery services. Revenue is supplemented by corporate account relationships and franchise/licensing-style partner programs, while payment processing is outsourced to third-party providers (UPRay/iPay.ua and ProfitGid) with Apple Pay, Google Pay, Visa, and Mastercard accepted. Distribution is omnichannel — mobile apps, web, city-specific landing pages, and a social presence on Instagram, Twitter, Facebook, and YouTube — targeting individual commuters, business clients, taxi fleets, and driver-partners. The platform is differentiated by its nationwide 105-city footprint, multi-class offering, and wartime resilience, having added 11 new cities and 4,600+ drivers even during the conflict, with 1,800,000+ UAH donated to army support as a stated social-impact metric.

Operationally, OnTaxi is a small team (51-100 employees) with no disclosed institutional investors, funding rounds, or revenue figures. The company has no patents, trademarks, certifications, or regulatory actions on record, and its technology stack is described as a mobile-first ordering platform with conventional dispatch and surge pricing rather than disclosed AI/ML capabilities. Its core dependencies — payment processing partners, the Ukrainian consumer economy, and a single-country market — represent both its strategic focus and its primary risk factors.

Name

OnTaxi

Legal name

OnTaxi

Website

https://ontaxi.com.ua

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

OnTaxi is a privately held Ukrainian ride-hailing and mobility platform operating in 105 cities, connecting passengers with independent drivers and taxi fleets through mobile apps, web, and a phone dispatch hotline, with tiered service classes and franchise-style partner programs.

Ownership category

akta.pro rank

Product category

Ride-Hailing Services

NAICS

Taxi and Ridesharing Services (485310)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

akta.pro secondary industries

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), On-Demand Private Ride-Hailing (Solo Rides) (THADADAA)

Keywords

• Ride-hailing platform
• Taxi booking app
• Passenger transportation
• Parcel delivery service
• Driver network marketplace

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Ride Commission: OnTaxi earns a commission from each completed ride. The driver page indicates a 12% commission rate for Economy class drivers. The platform charges a commission on the total ride fare.
2. Delivery Services: Parcel delivery services up to 20kg with minimum fare from 145 UAH and average trip cost of 290 UAH, generating transaction-based revenue.
3. Corporate Accounts: Business solutions for corporate clients including trip management, cost optimization, and detailed reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

OnTaxi operates a two-sided mobile marketplace that connects individual passengers with independent taxi drivers across 105 cities in Ukraine. The platform supports multiple ride classes (Economy, Standard, Comfort, Driver, Delivery) plus intercity and volunteer transportation, with orders placed through the passenger app, website, or phone dispatch on number 2000. Drivers use the OnTaxi Driver app to receive requests, manage earnings, and withdraw funds, while the company earns a commission on each completed ride.

Product overview

OnTaxi is a ride-hailing platform operating across 105 cities in Ukraine. The core offering consists of two mobile applications: OnTaxi for passengers to book rides, and OnTaxi Driver for drivers to receive requests and manage their work. The platform operates multiple service tiers including Economy, Standard, Comfort, Driver (with professional driver), and Delivery. Additional modules include Business services for corporate fleet management and a Partner Program offering taxi fleet partnerships, franchising, and order exchange. The platform supports various payment methods including bank cards, Apple Pay, Google Pay, and cash.

Differentiator

Problem solved

Functional benefit

Brands

• OnTaxi: Main passenger app for ordering taxis in Ukraine
• OnTaxi Driver

Products and services

• OnTaxi Passenger App Mobile application (iOS and Android) plus web platform that allows individual passengers to order city taxis, track driver location, choose service classes, and pay via card, Apple Pay, Google Pay, or cash across 105 Ukrainian cities. Phone orders are also supported via short number 2000.
• OnTaxi Driver App Mobile application for independent drivers to receive and manage ride requests, navigate to passengers, track earnings, withdraw funds to any card, and access partner discounts. Available on iOS and Android.
• Business / Corporate Account Service Dedicated service for corporate clients providing centralized trip management, cost optimization, and detailed reporting on employee taxi and delivery spend.
• Intercity Taxi Service Long-distance ride service between Ukrainian cities, also used to support evacuation transportation during wartime, with over 3,900 intercity/evacuation orders completed.
• Partner Program (Fleet, Franchise, Regional Representatives, Order Exchange) Program that allows taxi fleet operators to receive additional order volume, enables entrepreneurs to franchise the OnTaxi service into new cities or countries, appoints regional representatives, and supports order exchange with other taxi services during peak hours.

Quantifiable outcome

• 25,000+ volunteer class orders completed
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Taxi FleetscoreChannel Partner/ Reseller/ DistributorOnTaxi partners with taxi fleet operators offering stable income and additional order volume. Fleets can exchange orders with the platform during peak hours for mutual benefit. This partnership model enables fleet operators to maximize vehicle utilization without spending extra time or funds on marketing.
• Franchise PartnerscoreChannel Partner/ Reseller/ DistributorOnTaxi provides a modern program complex for entrepreneurs wanting to start their own taxi business in any city or country. This franchise model enables rapid geographic expansion while maintaining service standards.
• Regional RepresentativesminorChannel Partner/ Reseller/ DistributorOnTaxi seeks regional representatives across all regions to develop the taxi business locally. Representatives coordinate platform operations and driver recruitment within their assigned territories.
• Order Exchange PartnersminorStrategic or Co-development PartnerMutual order exchange arrangements with other taxi services during rush hours to address excess demand and optimize driver utilization. This helps prevent driver overtime requests and ensures reliable service during peak periods.
• Universalni Platizhni Rishennia (UPRay)coreTechnology or IntegrationPayment processing partner (TOV 'UNIVERSALNI PLATIZHNI RISHENNIA') handling card payment processing for the OnTaxi platform through their ipay.ua service. They provide payment gateway services without opening a bank account.
• ProfitGidcoreTechnology or IntegrationPayment processing partner (TOV 'ProfitGid') providing additional payment processing services for card transactions on the OnTaxi platform through their profitgid.ua service.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bolt: Estonian-founded super-app offering ride-hailing, food, and scooter services across Europe and Africa. Actively operates in major Ukrainian cities, competing head-to-head with OnTaxi for drivers and riders with a well-funded marketing engine.
• inDrive: International ride-hailing app founded in Russia but now operating across CIS, LatAm, and other emerging markets with a distinctive driver-bid pricing model. Directly competes with OnTaxi in Ukrainian cities and shares a similar CIS-region growth playbook.
• Uklon: Largest Ukrainian ride-hailing and delivery platform headquartered in Kyiv. Operates in dozens of Ukrainian cities with similar passenger/driver app structure, and is OnTaxi's most direct domestic competitor for both consumer and corporate accounts.
• Maxim: International taxi-ordering app headquartered in Russia with significant CIS footprint including Ukraine. Operates a comparable two-sided marketplace model for taxis and rides with similar regional-targeting and pricing dynamics to OnTaxi.

Emerging players

• Curb: US-based taxi-hailing app (formerly Taxi Magic) that exclusively aggregates licensed taxi fleets via mobile dispatch. Highly analogous to OnTaxi's e-hail model and useful as a category benchmark for taxi-only aggregation.

Regional players

• FREE NOW: European multi-mobility app (joint venture between BMW and Mercedes-Benz) operating across Western and Central Europe with strong taxi-aggregation heritage. Comparable to OnTaxi in its e-hail-for-licensed-taxis model, though focused on a different geographic footprint.
• Gett: Israel- and UK-based ground transportation platform with B2B focus on corporate ride-hailing and taxi aggregation. Comparable business model — aggregating licensed taxis through an app — but operates in Israel, UK, and US rather than CIS markets.

Broad incumbents

• Uber: Global ride-hailing leader with operations across 70+ countries, including Ukraine. While broader in scope and capitalised at a much larger scale, Uber competes directly with OnTaxi in overlapping Ukrainian metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ontaxi_app
• YouTubeyoutube.com/channel/UCjjoII6bzpaCqZ_PA9m0Vsg
• Facebookfacebook.com/ontaxi.ua
• Instagraminstagram.com/ontaxi_app
• LinkedInlinkedin.com/company/ontaxi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnTaxi