Auto Posto Muffato

What Auto Posto Muffato does

Auto Posto Muffato is a regional fuel station and convenience retail entity operating under the family-owned Grupo Muffato conglomerate, headquartered in Londrina, Paraná, Brazil (CNPJ 76.430.438/0124-20). The entity sits within a broader retail group that operates physical supermarket stores across Paraná and the integrated Super Muffato Delivery online grocery platform, which sells groceries and household goods through a VTEX-powered storefront with home delivery and store pickup. Supporting lines include Muffato Express (rapid convenience delivery), the Click e Confira mobile app (iOS and Android) for in-store inventory checking and click-and-collect, Crediffato (store-branded installment credit), Muffato Foods (prepared foods), and Selinhos de Descontos (digital discount coupons).

The business model is fundamentally B2C retail: revenue is generated through everyday-low-pricing on a horizontal assortment of grocery, beverage, household, and personal care SKUs, with a R$20 minimum online order, per-CPF quantity limits on promotional items (max 12 units or 6 kg), and credit/debit/PIX payment rails. Distribution combines physical supermarket stores across Paraná, scheduled e-commerce delivery in Londrina and surrounding areas, and click-and-collect via the mobile app. Co-branded promotional microsites with national CPG suppliers (Heineken, Coca-Cola, Nestlé, PepsiCo/Elma Chips, Ypê, Unilever, Bauducco, SC Johnson) deepen promotional cadence and category merchandising. Customer support runs through an 0800 WhatsApp line and a SAC. Compliance posture includes LGPD consent management and a published PSI information security policy.

The legal entity is Irmãos Muffato & Cia Ltda, a private partnership, with Grupo Muffato as the parent conglomerate. The "Irmãos" designation reflects the family-owned structure. With 79 reported employees, the entity is a small operating unit within a larger regional group; revenue, headcount trends, and financials are not publicly disclosed, limiting quantitative read-throughs to qualitative inferences about competitive positioning and operating posture in southern Brazilian grocery retail.

Name

Auto Posto Muffato

Legal name

Irmãos Muffato & Cia Ltda

Website

https://autopostomuffato.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Auto Posto Muffato is a family-owned regional fuel station and convenience retailer in Paraná, Brazil, operating under Grupo Muffato alongside the Super Muffato online grocery delivery platform, mobile click-and-collect app, and in-house consumer credit brand serving individual consumers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451), Couriers and Express Delivery Services (492110)

SIC

Retail-Grocery Stores (5411), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industries

Grocery & Food Omnichannel (CRAFAEAE), Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF), Grocery Delivery (Online Grocery / Supermarket) (TLAAAHAC)

Keywords

• Online grocery delivery
• Supermarket retail
• Click and collect
• Grocery e-commerce
• Retail store chain

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels5 records

Core offering

Auto Posto Muffato, operating under the legal entity Irmãos Muffato & Cia Ltda, runs an online grocery ordering and delivery platform serving customers in Londrina and surrounding areas in Paraná, Brazil. The company offers home delivery and click-and-collect through Super Muffato Delivery, complemented by an express delivery service (Muffato Express), in-store product availability checking (Click e Confira), digital coupon savings (Selinhos de Descontos), and an in-house consumer credit line (Crediffato). The business is part of the broader Super Muffato supermarket chain under Grupo Muffato.

Product overview

Auto Posto Muffato operates as a retail supermarket chain under the Grupo Muffato, offering both physical stores and a digital commerce platform. The core offering is Super Muffato Delivery, an online supermarket that enables customers to purchase groceries and household products via web and mobile channels with delivery or pickup options. Supporting the main platform are Muffato Express (rapid delivery service), the mobile Click e Confira app for in-store inventory checking, Crediffato (proprietary credit/financing service), and Selinhos de Descontos (digital coupon platform). The portfolio functions as a unified retail ecosystem combining e-commerce with physical store operations.

Differentiator

Problem solved

Functional benefit

Brands

• Muffato Express: Quick commerce convenience delivery service
• Muffato Foods
• Crediffato
• Click e Confira

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• CrediffatominorChannel Partner/ Reseller/ DistributorIn-house credit/financing service offered to customers for purchasing products. Operated as a separate brand (crediffato.com.br) providing installment payment options.
• HeinekenminorGTM or Marketing PartnerBrand partnership featuring Heineken promotional offers and dedicated landing page on the Super Muffato website for beer promotions.
• Coca-ColaminorGTM or Marketing PartnerBrand partnership featuring Coca-Cola promotional offers and dedicated landing page on the Super Muffato website.
• NestléminorGTM or Marketing PartnerBrand partnership featuring Nestlé product promotions and dedicated landing page on the Super Muffato website.
• PepsiCo (Elma Chips)minorGTM or Marketing PartnerBrand partnership featuring PepsiCo/Elma Chips snack product promotions and dedicated landing page.
• YpêminorGTM or Marketing PartnerBrand partnership featuring Ypê cleaning product promotions and dedicated landing page on the website.
• Unilever (Nivea, Hellmann's)minorGTM or Marketing PartnerBrand partnership featuring Unilever personal care and food products (Nivea, Hellmann's) with dedicated promotional landing pages.
• BauduccominorGTM or Marketing PartnerBrand partnership featuring Bauducco bakery products with dedicated promotional landing page.

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-posto-muffato

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Posto Muffato