1st Call Plumbing

What 1st Call Plumbing does

1st Call Plumbing is a residential plumbing service firm headquartered in Jenison, Michigan, founded in 1998 and operating with approximately 9 employees. The company is positioned within the West Michigan home services market and targets individual homeowners in need of plumbing repair, installation, and maintenance. Its service scope, as documented across the broader source inputs describing Michigan home services operations, extends beyond core plumbing into HVAC (heating, cooling, heat pumps, ductless systems), electrical work, and complementary offerings including water heaters, sump pumps, drain cleaning, sewer, gas lines, leak detection, and bathroom remodel. Add-on product categories include air quality solutions (humidifiers, dehumidifiers, smart thermostats), tankless water heaters, smart home integration, EV charger installation, and whole-home water filtration. A Comfort Club membership program provides recurring maintenance subscription revenue alongside the predominantly one-time transactional service model. The business is privately held, privately funded, with no disclosed parent company, institutional investors, or acquisition history.

The company's go-to-market is direct-to-consumer and entirely regional within Michigan. Customer acquisition runs through a 24/7 phone line, online scheduling, service request forms, local SEO, paid search, promotional offers, and cultivated customer reviews. Pricing is quote-based and not publicly disclosed, supported by promotional discounting (for example, $500 off tankless water heaters and a $98 AC tune-up) and 0% same-day financing options. The company operates as a single-brand, single-entity service business without a platform, marketplace, or software architecture, generating revenue through professional services (one-time and recurring) and equipment sales bundled with installation. Operating certifications include three distinct contractor license types (Mechanical, Plumbing, Electrical) and an A+ Better Business Bureau rating, with affiliated Energy Star certification indicating compliance with EPA energy-efficiency guidelines.

Name

1st Call Plumbing

Legal name

Vredevoogd Heating & Cooling

Website

https://1stcallplumbing.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

1st Call Plumbing is a residential plumbing service firm in Jenison, Michigan, founded in 1998, employing approximately 9 staff to serve homeowners in the West Michigan market with repair, installation, and maintenance work.

Ownership category

akta.pro rank

Product category

Residential Home Services (HVAC, Plumbing, Electrical)

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Residential Plumbing Fixture Installation & Repair (HSAOAAAA), Pipe Installation, Repair & Repiping (HSAOAAAB), Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

Keywords

• Residential plumbing services
• HVAC repair and installation
• Water heater services
• Drain and sewer services
• Residential electrical services

Headquarters

HQ city

Grandville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. HVAC Services: One-time and recurring service revenue from heating, cooling, and air conditioning repair, installation, and maintenance services. Includes emergency services available 24/7.
2. Plumbing Services: Revenue from plumbing repair, installation, and maintenance including water heaters, sump pumps, drain cleaning, leak detection, and gas lines. One-time service transactions.
3. Electrical Services: Electrical repair, installation, and inspection services including generators, EV chargers, wiring, and circuit breakers. One-time professional service revenue.
4. Comfort Club Membership: Recurring membership program providing ongoing maintenance benefits for HVAC and plumbing systems, generating predictable subscription revenue from enrolled homeowners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

1st Call Plumbing is a residential plumbing service provider. The available source content describes a Michigan-based home services company that sells, installs, services, and repairs HVAC systems (heating, cooling, indoor air quality), plumbing systems (water heaters, sump pumps, drains, water treatment, sewer lines), and residential electrical systems (panels, generators, EV chargers). Services are delivered directly to homeowners across the Grand Rapids and West Michigan region.

Product overview

Vredevoogd Heating & Cooling is a residential HVAC and plumbing service company offering a unified portfolio of core services and add-on products. The core offerings consist of Air Conditioning Services, Heating Services (furnaces, boilers, heat pumps), Plumbing Services, and Electrical Services, supported by a 24/7 Emergency HVAC Service for urgent needs. Add-on modules and products include Air Quality Products (humidifiers, dehumidifiers, smart thermostats), Tankless Water Heaters, Comfort Club Membership (maintenance plans), Smart Home Services, EV Charger Installation, Water Filtration, and Sellable Products (Furnaces, Air Conditioners, Ductless Systems). The company operates as a single-service business model with no platform architecture, providing both services (repair, installation, maintenance) and products (equipment sales with installation) through certified technicians across Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services
• Cooling Services
• Indoor Air Quality Services
• Plumbing Services
• Water Heater Services
• Drain & Sewer Services
• Water Treatment Services
• Electrical Services
• EV Charger Installation
• Generator Installation & Service
• Comfort Solutions HVAC Equipment (Proprietary Product Line)
• Advantage Membership Plan
• Home Performance / Energy Efficiency Assessments

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Energy StarminorOthersAffiliated with the Energy Star program, indicating certified energy-efficient products and compliance with EPA energy efficiency guidelines.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Benjamin Franklin Plumbing: National plumbing franchise with Michigan franchisees offering residential plumbing repair, installation, and water-heater services — directly comparable to Vredevoogd's plumbing revenue stream.
• Coolray Heating & Cooling: Southeast U.S.-based residential HVAC, plumbing, and electrical contractor with strong brand and multi-trade service model. Closely comparable operational structure to Vredevoogd's one-stop home-comfort positioning.
• Service Professor: Grand Rapids, MI-based residential HVAC, plumbing, and electrical contractor with multi-trade licensing and similar direct-to-consumer service model. Direct regional competitor in the same Michigan metros Vredevoogd serves.
• Roto-Rooter: National plumbing and drain-cleaning service franchise with strong Michigan presence. Direct competitor on plumbing service lines (drain cleaning, sewer, water heater, leak detection) that Vredevoogd also markets to homeowners.
• Mister Sparky Electric: National residential electrical service franchise with Michigan locations. Direct peer for Vredevoogd's electrical services revenue line (wiring, panels, EV chargers, generators).
• Mr. Rooter Plumbing: Neighborly-branded national plumbing franchise operating across Michigan. Direct peer on residential plumbing repair, installation, and water-heater services with comparable 24/7 emergency positioning.
• Horizon Services: Mid-Atlantic residential HVAC, plumbing, and electrical service company (PE-backed by Gryphon Investors). Comparable multi-trade home-comfort operating model with similar 24/7 emergency and membership programs.

Broad incumbents

• HomeServe USA: National home repair and warranty services company partnering with municipalities and utilities to provide plumbing/HVAC coverage. Adjacent incumbent that could route leads to or compete with regional contractors like Vredevoogd.
• Carrier / Bryant Dealer Network: Carrier's authorized residential dealer program in Michigan supplies and installs furnaces, AC units, and heat pumps — overlapping directly with Vredevoogd's core HVAC replacement revenue.
• Trane / American Standard Dealer Network: National HVAC OEM with Michigan residential dealer coverage for heating, cooling, and heat pump installations — a broad incumbent competing for the same replacement-ticket wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vredevoogd
• Instagraminstagram.com/vredevoogd
• LinkedInlinkedin.com/company/1st-call-plumbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1st Call Plumbing