22
22 Select is a California-based marketing and sales firm that operates as an authorized AT&T channel partner, conducting field sales and customer acquisition campaigns for AT&T's fiber, broadband, mobile, and TV services across the Central Valley, with offices in Bakersfield and Fresno.
- Company typePrivate
- Founded-
- HeadquartersBakersfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 22 does
22 Select is a privately held marketing and sales services firm headquartered in Bakersfield, California, with a secondary office in Fresno. The company operates as an authorized channel partner for AT&T, conducting field sales and customer acquisition campaigns that promote AT&T's fiber-optic internet, broadband, mobile, and television services to end customers across California's Central Valley region. The company employs 31 people and serves individual consumers and small businesses through direct community outreach rather than retail storefronts.
The company's service portfolio is organized around three offerings: Business Development (identifying new market opportunities and designing personalized outreach strategies), Leadership Training (hands-on training to develop client team leaders), and Customer Acquisition (targeted engagement to connect service providers with end customers). Its underlying technology stack is modest and composed of standard digital marketing tooling: Google Analytics, Google Search Console, and Google Tag Manager, used for campaign optimization and performance monitoring. No proprietary technology, patents, AI/ML capabilities, or API/SDK offerings are disclosed.
Revenue is generated through a professional services arrangement with AT&T, structured as a channel-partner relationship in which 22 Select earns fees for marketing, business development, and customer acquisition services. The go-to-market motion is enterprise field sales, relying on direct community engagement, door-to-door outreach, and phone/email follow-up. Pricing is not publicly disclosed, as engagements are negotiated through direct B2B relationships with the carrier partner. The company maintains a public-facing presence on LinkedIn, Facebook, and Instagram, plus dedicated careers and application pages.
22 firmographics
Firmographics- Name
- 22
- Legal name
- 22 Select
- Website
- https://22select.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 22 Select is a California-based marketing and sales firm that operates as an authorized AT&T channel partner, conducting field sales and customer acquisition campaigns for AT&T's fiber, broadband, mobile, and TV services across the Central Valley, with offices in Bakersfield and Fresno.
- Ownership category
- akta.pro rank
22 industry classification
Industry- Product category
- Field Marketing and Sales Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Paid Social Media Buying (MPAAABAD)
Keywords
Where 22 is headquartered
LocationHeadquarters
- HQ city
- Bakersfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
22 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing and Sales Services for AT&T: 22 Select generates revenue by providing marketing, business development, and customer acquisition services for AT&T's telecommunications offerings. The company conducts outreach campaigns to bring AT&T's internet and entertainment services to customers, earning revenue through this channel partnership arrangement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
22 product offering
Product offeringCore offering
22 Select is a California-based field marketing and sales company that operates as an authorized AT&T channel partner. The company runs personalized outreach campaigns that bring fiber-optic, internet, voice, and TV services to communities throughout California, and offers three core service lines: Business Development (strategic market expansion), Leadership Training (team development), and Customer Acquisition (targeted engagement).
Product overview
22 Select is a marketing company offering a unified portfolio of three core service offerings: Business Development (strategic growth and market expansion), Leadership Training (team development and management skills), and Customer Acquisition (targeted engagement and outreach). The company operates as a partner with AT&T, bringing telecommunications services including mobile, broadband, and TV to communities throughout California. The three core services work together to help service providers expand into new markets and build lasting customer relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Development Services
Companies that use 22
Customer profileSegments1 record
Ideal customer profiles2 records
22 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
22 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AT&Tcore22 Select is a proud AT&T partner, collaborating to provide trusted mobile, broadband, and television services to communities throughout California. The company designs outreach campaigns that align local needs with AT&T's expansive service capabilities, bringing AT&T's premier internet and entertainment offerings directly to customers. 22 Select upholds the same high standards AT&T is known for, representing their brand with integrity and professionalism.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
22 competitors and assessment
Company assessmentBroad incumbents
- Comcast / Xfinity: Xfinity competes with AT&T for residential broadband/TV subscribers in California and operates its own large direct sales force and authorized agents — a broad incumbent in the same customer-acquisition category as 22 Select.
- AT&T Inc. (Retail/Direct): AT&T's own corporate retail stores and digital sales channels serve the same fiber/internet/TV customers in California that 22 Select targets via field sales, making AT&T the broad incumbent whose authorized-partner ecosystem 22 Select operates within.
- Frontier Communications: Frontier is a regional fiber/broadband provider expanding its footprint in California and other states, with its own direct sales and authorized-agent channels — comparable as a telecom that uses channel-partner field sales similar to 22 Select's model for AT&T.
- T-Mobile US: T-Mobile is one of the major US carriers competing with AT&T for wireless and home-internet subscribers and uses its own retail, dealer, and field-sales channels — relevant as both a potential competitor and a potential future channel-partner client for 22 Select.
- Charter Communications / Spectrum: Spectrum is a major cable/broadband incumbent with overlapping fiber/TV service offerings in California markets where 22 Select sells AT&T; it represents the principal competing carrier whose authorized-dealer and field-sales channels compete for similar customers.
Others
- Vector Marketing (Cutco): Vector Marketing runs a large in-person/field-sales representative network selling Cutco cutlery — different product category but a comparable labor-intensive, relationship-driven, in-home customer-acquisition operating model that 22 Select's field-sales structure resembles.
Direct peers
- Consumer Cellular: Consumer Cellular is a wireless carrier that historically grew through partnerships, retail presence, and targeted outreach to older consumers — a similar partnership-driven customer-acquisition model targeting specific demographics, though more retail than field-sales.
- Vivint Smart Home: Vivint runs a large door-to-door/field-sales operation selling smart-home and security products directly to consumers in homes — a closely analogous field-sales customer-acquisition model to 22 Select's in-person telecom outreach, although Vivint sells its own products rather than as a channel partner.
- ADT Inc. ADT historically relied heavily on door-to-door sales of home-security systems — the same in-home, field-sales-driven, high-touch customer acquisition motion that 22 Select uses to sell AT&T fiber and internet in California communities.
- Cricket Wireless: Cricket Wireless is an AT&T-owned prepaid wireless brand sold heavily through authorized independent dealers and field-sales channels; 22 Select's role as an authorized AT&T partner targeting similar consumer wireless/broadband customers is directly comparable.
Market position
Strengths4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
22 social profiles
Digital presence22 financial estimates
Financial estimateRevenue estimate
Valuation estimate
22 leadership team
Management profileNumber of profiles
22 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
22 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 22
What does 22 do?
22 Select is a California-based field marketing and sales company that operates as an authorized AT&T channel partner. The company runs personalized outreach campaigns that bring fiber-optic, internet, voice, and TV services to communities throughout California, and offers three core service lines: Business Development (strategic market expansion), Leadership Training (team development), and Customer Acquisition (targeted engagement).
Is 22 a public or private company?
22 is a private company. It is classified as unknown and is currently operating.
When was 22 founded?
22 was founded in -1. It employs 11 to 50 people.
Where is 22 based?
22 is headquartered in Bakersfield, United States, in the North America region.
How does 22 make money?
One revenue line is on record: marketing and Sales Services for AT&T.
Who are 22's main competitors?
Broad incumbents on record are Comcast / Xfinity, AT&T Inc. (Retail/Direct), Frontier Communications, T-Mobile US and Charter Communications / Spectrum. Vector Marketing (Cutco) is listed as an others. Direct peers are Consumer Cellular, Vivint Smart Home, ADT Inc. and Cricket Wireless.
Does 22 have an API?
No public API is recorded for 22.
What industry is 22 in?
22's product category is Field Marketing and Sales Services. Its primary akta.pro industry code is MPAAABAD, Paid Social Media Buying. Its NAICS code is 54183 and its SIC code is 7311.