Aiko Sushi

What Aiko Sushi does

Aiko Sushi is a single-location Japanese sushi restaurant in Nyborg, Denmark, founded and led by head chef and owner Phong Thanh since 2010. The restaurant operates at Mellemgade 24 and is open Tuesday through Sunday, 15:00-21:00, serving individual diners, takeaway customers, private event organizers, and corporate clients. Its culinary approach combines traditional Japanese sushi craftsmanship with Phong Thanh's Vietnamese heritage, emphasizing premium ingredients including sustainably sourced Black Tiger shrimp from Vietnam and Faroese salmon, combined with local Danish produce where possible. The restaurant holds a Danish Smiley Ordning food safety certification and is registered under CVR 39908743.

The business operates through several revenue streams: dine-in restaurant service, takeaway orders processed through the onlinepos.dk platform, an all-you-can-eat "Sushi ad libitum" offering, sushi-making courses for groups of 2-20 people (targeting team-building and couples' evenings), and off-site catering for private and corporate events such as company parties, confirmations, birthdays, and girls' nights. Table reservations are handled through DinnerBooking. Customer segments include individual diners (primary), corporate clients, private event organizers, and group workshop participants. The relationship between diners and the chef-owned brand is positioned around "compromise-free" quality and traditional Japanese sushi craftsmanship.

The company is a privately held independent restaurant with no external investors, parent company, or disclosed funding rounds. There is no proprietary technology platform, no AI/ML capabilities, and no software products. The business operates entirely as a traditional restaurant with minimal digital infrastructure consisting of third-party reservation and online ordering platforms. The owner-chef maintains direct operational leadership of both the kitchen and the business.

Name

Aiko Sushi

Legal name

Aiko Sushi

Website

https://aikosushi.dk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Aiko Sushi is a single-location Japanese sushi restaurant in Nyborg, Denmark, operated by chef-owner Phong Thanh since 2010. It serves individual diners, takeaway customers, and event clients through dine-in, online takeaway, sushi courses, and off-site catering.

Ownership category

akta.pro rank

Product category

Sushi Restaurant

NAICS

Seafood Product Preparation and Packaging (311710), Perishable Prepared Food Manufacturing (311991)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI)

akta.pro secondary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Japanese sushi dining
• Sushi catering services
• Sushi making courses
• All-you-can-eat sushi
• Restaurant takeaway

Headquarters

HQ city

Nyborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Restaurant Dining: In-restaurant dining service offering premium sushi experiences with a focus on quality ingredients and traditional Japanese craftsmanship.
2. Takeaway: Online ordering system for customers to order sushi for takeout, processed through onlinepos.dk platform.
3. Catering and Events: Catering services for private and corporate events including full dinners, buffet supplements, appetizers, and snacks for occasions such as company parties, confirmations, birthdays, and girls' nights.
4. Sushi Courses: Educational sushi-making workshops for groups of 2-20 people, including team building events and couples' evenings. Participants learn ingredients, tools, and techniques, then enjoy their own sushi.
5. Sushi Ad Libitum: All-you-can-eat sushi dining option for a fixed price.

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Aiko Sushi is a single-location Japanese sushi restaurant in Nyborg, Denmark, that prepares and serves traditional sushi made from scratch using authentic ingredients such as sustainably farmed Black Tiger shrimp from Vietnam and Faroese salmon. Its core offering is in-restaurant sushi dining, supplemented by an all-you-can-eat "Sushi ad libitum" option, takeaway orders placed through the onlinepos.dk platform, sushi-making courses for groups of 2–20 people, and off-site catering for private and corporate events.

Product overview

Aiko Sushi is a traditional Japanese sushi restaurant offering a unified dining experience. The core offering centers on freshly prepared sushi and Japanese cuisine served in the restaurant, supplemented by an all-you-can-eat 'Sushi ad libitum' option. The restaurant also provides takeaway service, table reservations, sushi-making courses for groups, and off-site event catering for private and corporate occasions. The business is led by executive chef and owner Phong Thanh, who trained at Falsled Kro and specializes in balancing Vietnamese culinary roots with traditional Japanese sushi craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Sushi Ad Libitum All-you-can-eat sushi dining experience at the restaurant, allowing guests to enjoy unlimited sushi during their visit at a fixed price. Available at the Nyborg location.
• Restaurant Dining
• Takeaway
• Arrangementer (Event Catering)
• Sushi Kursus (Sushi-Making Courses)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Itsu: UK-based Asian-inspired food chain offering dine-in, takeaway, home delivery, and packaged grocery. A broad incumbent with overlap in Asian casual dining, takeaway sushi, and corporate/event catering.
• YO! Sushi: UK-based international sushi chain (now part of Snowfox Group) with conveyor-belt and dine-in restaurants plus retail ranges. A broader incumbent in the European casual sushi space, offering overlapping dining and takeaway capabilities but at much greater scale.
• Wagamama: Pan-Asian restaurant chain operating across Europe and beyond, with dine-in, takeaway, and delivery. While broader in cuisine than Aiko, it competes for similar Asian-cuisine casual dining occasions and corporate catering spend.

Direct peers

• Sticks'n'Sushi: Denmark's leading sushi restaurant chain operating dine-in, takeaway, and catering across Copenhagen and other Danish cities. Most directly comparable Danish sushi peer — same category, same customer base, multiple revenue streams including courses and events.
• Sushi Shop: European sushi restaurant and takeaway chain with locations across France, Belgium, Switzerland, and other markets. Comparable operating model combining dine-in, takeaway, and catering within the premium casual sushi segment.
• Umai Sushi (Denmark): Danish sushi restaurant brand offering dine-in and takeaway sushi experiences. Comparable Danish-market operator competing for similar customer occasions and price points.

Others

• OnlinePOS: Danish POS and online ordering platform powering Aiko Sushi's takeaway operations. A technology/operations enabler used across many Nordic restaurants, comparable as a peer only in the sense that it represents the operational infrastructure Aiko relies on.
• DinnerBooking: Reservation and restaurant-tech platform already used by Aiko Sushi for table bookings. Adjacent ecosystem enabler — not a competitor, but a channel/technology peer that supports the operational stack of comparable restaurants.

Regional players

• Sushi Aoyama: Japanese sushi restaurant group with primarily Japan-based locations serving premium sushi with regional Japanese cuisine. A regional Japanese player comparable on product and premium positioning but not competing in the Danish market.
• Falsled Kro: Historic Danish fine-dining restaurant on Funen where Aiko's chef-owner Phong Thanh trained. A regional Danish hospitality peer comparable via training heritage and premium positioning, though it operates in fine dining rather than casual sushi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aiko-sushi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aiko Sushi