GG
- Company typePrivate
- Founded2020
- HeadquartersFrisco, TX, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
GG firmographics
Firmographics- Name
- GG
- Legal name
- Data Systems, Inc.
- Website
- https://5and5.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
GG industry classification
Industry- Product category
- Restaurant Technology Services
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sales & Catering / Group & Event Management (THALACAM)
Keywords
Where GG is headquartered
LocationHeadquarters
- HQ city
- Frisco, TX
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Managed Services: Ongoing managed services for POS systems, online ordering platforms, and loyalty programs. Acting as extension of client internal teams on retainer basis for day-to-day operations, troubleshooting, and optimization.
- Implementation Services: Project-based implementation services for new POS systems, online ordering platforms, loyalty programs, and digital transformations. Includes configuration, menu building, testing, and rollout support.
- Strategy Consulting: RFP services, menu optimization, tech stack evaluation, and technical project management for restaurant brands evaluating or implementing new technology solutions.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
GG product offering
Product offeringCore offering
5&5 provides managed technology services for multi-location restaurant brands, acting as an extension of internal IT and marketing teams. Core offerings include implementation, day-to-day management, and optimization of POS systems, online ordering platforms, loyalty programs, and back-office solutions across partner ecosystems such as Toast, NCR Aloha, Revel, Olo, Paytronix, Punchh, and Restaurant365.
Product overview
5&5 is a restaurant technology managed services company offering a portfolio of five interconnected service modules: Digital Implementations (POS, online ordering, loyalty program deployments), POS Platform Management (day-to-day POS support, menu programming, NRO onboarding), Online Ordering Management (platform maintenance and optimization), Loyalty Management (campaign strategy, offer execution, program audits), and Strategy Consulting (RFP services, tech stack evaluation, menu optimization). The company operates as an agnostic, platform-agnostic partner, embedded within client teams to manage and execute restaurant technology operations across multi-location networks.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Implementations End-to-end implementation services for restaurant brands covering POS implementations, online ordering systems, loyalty programs, database/menu builds, SaaS integrations, and franchise onboarding. Targeted at enterprise and mid-market multi-location restaurant operators.
- POS Platform Management Comprehensive tech support for POS systems, acting as an extension of client teams. Includes day-to-day operations, database/menu programming, new restaurant opening and ownership transfer onboarding, platform optimizations, and back-office management. For enterprise restaurant brands running POS systems such as Toast, NCR Aloha, and Revel.
- Online Ordering Management Ongoing support for restaurant online ordering platforms and operational tech stack, including day-to-day execution, menu programming, testing, validation, and platform optimizations across platforms such as Olo, Paytronix Order & Delivery, and third-party delivery marketplaces.
- Loyalty Management Loyalty program services for restaurant brands covering campaign strategy and execution, offer setup and testing, troubleshooting, and program audits for optimization and engagement. Built around partner loyalty platforms such as Punchh, Paytronix, Thanx, Spendgo, and Cartwheel.
- Strategy Consulting Strategic consulting services for restaurant brands including RFP services, menu optimization, SaaS platform audits, tech stack evaluation, and technical project management to inform digital transformation roadmaps.
Quantifiable outcome
- 50% Year-over-Year revenue growth for Creole Cuisine following online ordering implementation
- +3 more outcomes
Companies that use GG
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
GG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
Feature3 records
GG partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Olocore5&5 partners with Olo as a certified implementation partner for online ordering platforms. The partnership enables 5&5 to help restaurants implement and maintain Olo's SaaS solutions, including onboarding, setup, configuration, menu building, and ongoing management.
- PAR POScoreTechnology partner for POS systems. 5&5 provides implementation and management services for PAR POS platforms.
- ToastcoreTechnology partner for Toast POS platform. 5&5 offers implementation, cleanup, and ongoing management for Toast-based restaurant operations.
- PaytronixcorePartner for loyalty programs and order & delivery platforms. 5&5 implements and manages Paytronix loyalty and O&D solutions for restaurant brands.
- PunchhcoreLoyalty platform partner for Punchh solutions. 5&5 provides implementation and management services for Punchh-based loyalty programs.
- NCRcorePartner for NCR Aloha POS systems. 5&5 supports restaurant brands using NCR Aloha with implementation and ongoing management.
- OLOcoreOnline ordering platform partner. 5&5 implements and manages Olo solutions including Olo Engage and Olo Pay.
- CIS (Carrier Integrated Solutions)minorNetwork support and on-site installation partner for restaurant technology deployments.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
GG competitors and assessment
Company assessmentDirect peers
- ChowNow: ChowNow offers direct online ordering platform and implementation services for independent and chain restaurants, competing with 5&5's online ordering and digital implementation services for the same restaurant brand customer base.
- Tillster: Tillster provides digital ordering, loyalty, and restaurant technology services to enterprise restaurant brands — a closely aligned services-and-platform model serving the same multi-location QSR/full-service customer base as 5&5.
Broad incumbents
- Olo: Olo is a leading restaurant online ordering SaaS platform and certified 5&5 implementation partner; 5&5 helps restaurants deploy and manage Olo solutions, positioning Olo as a broad incumbent with overlapping restaurant digital ordering capabilities.
- PAR Technology: PAR Technology provides the PAR POS platform and acquired Punchh loyalty (a 5&5 partner); 5&5 supports PAR POS implementations and manages Punchh loyalty deployments, making PAR a broad incumbent with overlapping restaurant tech capabilities.
- SpotOn: SpotOn provides restaurant POS, payments, and marketing technology with implementation support to multi-location restaurants — comparable broad incumbent serving enterprise restaurant brands with overlapping tech stack capabilities.
- Toast: Toast is a leading restaurant POS platform and core partner of 5&5; 5&5 implements and manages Toast deployments for clients, making Toast a broad incumbent with overlapping capabilities in the restaurant tech stack.
- Lightspeed Restaurant: Lightspeed Restaurant (NYSE: LSPD) offers POS and commerce solutions for full-service and quick-service restaurants — a broad incumbent with overlapping restaurant tech stack capabilities and comparable enterprise restaurant brand target market.
- Paytronix: Paytronix provides loyalty, gift card, and order & delivery SaaS for restaurant brands and is a core partner of 5&5; 5&5 implements and manages Paytronix deployments, making Paytronix a broad incumbent with overlapping capabilities.
- Block (Square for Restaurants): Block's Square for Restaurants offers POS, payments, and restaurant commerce solutions serving SMB and mid-market restaurant brands — a broad incumbent with overlapping restaurant tech stack capabilities and similar multi-location customer segments.
Emerging players
- Restaurant365: Restaurant365 provides back-office SaaS (accounting, inventory, payroll) plus professional services for restaurant brands; 5&5 integrates and manages Restaurant365 implementations for clients, making it a comparable SaaS-plus-services player in restaurant operations technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GG social profiles
Digital presenceGG financial estimates
Financial estimateRevenue estimate
Valuation estimate
GG leadership team
Management profileNumber of profiles
Profiles10 records
GG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GG
What does GG do?
5&5 provides managed technology services for multi-location restaurant brands, acting as an extension of internal IT and marketing teams. Core offerings include implementation, day-to-day management, and optimization of POS systems, online ordering platforms, loyalty programs, and back-office solutions across partner ecosystems such as Toast, NCR Aloha, Revel, Olo, Paytronix, Punchh, and Restaurant365.
Is GG a public or private company?
GG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GG founded?
GG was founded in 2020. It employs 251 to 500 people.
Where is GG based?
GG is headquartered in Frisco, TX, United States, in the North America region.
How does GG make money?
Three revenue lines are on record. Managed Services are the primary driver. The others are implementation Services and strategy Consulting.
Who are GG's main competitors?
Direct peers on record are ChowNow and Tillster. Broad incumbents are Olo, PAR Technology, SpotOn, Toast, Lightspeed Restaurant, Paytronix and Block (Square for Restaurants). Restaurant365 is listed as an emerging player.
Does GG have an API?
No public API is recorded for GG.
What industry is GG in?
GG's product category is Restaurant Technology Services. Its primary akta.pro industry code is THALACAM, Sales & Catering / Group & Event Management. Its SIC code is 8742.