Tillster
Tillster is a privately held SaaS company providing a composable restaurant commerce platform — covering digital ordering, kiosks, loyalty, AI-driven recommendations, and delivery marketplace orchestration — to enterprise quick-service and fast-casual restaurant brands across 40,000+ locations globally.
- Company typePrivate
- Founded2002
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tillster does
Tillster is a privately held, San Diego-headquartered SaaS company that operates a composable restaurant commerce platform serving enterprise quick-service restaurant (QSR) and fast-casual brands globally. Founded in 2002 as EMN8 and rebranded to Tillster in 2013 following the acquisition of Snapfinger, the company has spent more than two decades building restaurant-specific digital ordering, engagement, and data capabilities, now deployed across roughly 40,000 restaurant locations worldwide and processing over 180 million orders annually (per company scale claims). The platform is structured as six modular technology components — Customer Data Platform, Order Manager, Menu Manager, Recommendation AI, Kiosk Software, and an Offers & Loyalty Engine — exposed as ten solutions spanning web and mobile ordering, kiosks, call center, in-store ordering, online ordering, delivery/marketplace orchestration, loyalty, and data analytics. The composable architecture allows enterprise customers to deploy individual modules or the full platform without replatforming, with native integrations to POS systems (ParTech's Brink), payment processing (Stripe), and the three dominant third-party delivery aggregators (DoorDash, Uber Eats, Grubhub).
The company monetizes through enterprise SaaS subscription licensing on a quote-based, modular pricing model (pricing is not publicly disclosed), with a direct enterprise field-sales motion supported by a "Request a Demo" demand generation funnel and global coverage across North America, EMEA (UK, France, Germany, Portugal, Spain), and APAC (Philippines). Customer concentration skews to large, multi-unit QSR and fast-casual operators, with named enterprise logos including Burger King (UK), Popeyes (via TravelCenters of America), McAlister's Deli, Freddy's Frozen Custard & Steakburgers, and Porto's Bakery & Cafe, alongside an unnamed national fast-casual chain that has publicly reported 500% digital revenue growth and 2.5x transaction growth over a 15-month deployment with Tillster. AI is embedded across the platform through a recommendation engine, predictive analytics, dynamic order pacing, and anomaly detection, with documented client outcomes including 24% average check-size uplift from AI-driven recommendations and 33% conversion lift from data science optimization (per 2025 client performance data published by the company). The company has no disclosed external funding since 2010 and is led by CEO Perse Faily with a full executive bench covering product, data science, engineering, marketing, and revenue.
Tillster firmographics
Firmographics- Name
- Tillster
- Legal name
- Tillster, Inc.
- Website
- https://tillster.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tillster is a privately held SaaS company providing a composable restaurant commerce platform — covering digital ordering, kiosks, loyalty, AI-driven recommendations, and delivery marketplace orchestration — to enterprise quick-service and fast-casual restaurant brands across 40,000+ locations globally.
- Ownership category
- akta.pro rank
Tillster industry classification
Industry- Product category
- Restaurant Commerce Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
Keywords
Where Tillster is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tillster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform / Subscription Licensing: Tillster operates as a platform-as-a-service provider, offering modular capabilities (ordering, loyalty, data, delivery) on a subscription basis. Brands can activate individual solutions or the full platform, with modular architecture enabling flexible deployment and expansion over time.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Tillster product offering
Product offeringCore offering
Tillster provides a composable restaurant commerce platform that powers digital ordering, loyalty, guest engagement, and data analytics for enterprise quick-service and fast-casual restaurant brands. The platform unifies ordering, engagement, and data into modular capabilities including a Customer Data Platform, Order Manager, Menu Manager, Recommender AI, Kiosk Software, and an Offers & Loyalty Engine, deployed across web, mobile, kiosk, call center, and third-party delivery channels.
Product overview
Tillster is a composable restaurant commerce platform that powers digital ordering, loyalty, and engagement across 40,000+ restaurant locations worldwide. The platform connects three core areas—ordering, engagement, and data—into one flexible, scalable foundation built on modular architecture. The platform comprises six core technology modules: Customer Data Platform (unifies guest data), Order Manager (orchestrates orders), Menu Manager (manages menus), Recommendation AI (drives personalization), Kiosk Software (self-service ordering), and Offers & Loyalty Engine (manages promotions). These modules serve 10 distinct solutions covering restaurant ordering, data & analytics, loyalty & promotions, kiosks, web & mobile ordering, delivery management, call center ordering, in-store ordering, and online ordering. The architecture enables restaurants to deploy individual capabilities independently or together within their existing tech stack, supporting enterprise-scale operations across North America, EMEA, and APAC.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Ordering Comprehensive digital ordering solution enabling frictionless ordering, intelligent upsells, and faster guest throughput across web, mobile, kiosk, and delivery channels, designed for enterprise quick-service and fast-casual restaurant brands.
Quantifiable outcome
- 24% average uplift in check size driven by AI-powered recommendations (2025 Tillster client performance data)
- +11 more outcomes
Companies that use Tillster
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Tillster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature8 records
Tillster partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, advisory, core and key account.
- TravelCenters of America (Popeyes)majorTravelCenters of America installed Tillster-powered self-service kiosks at Popeyes restaurant locations, with Tillster providing the kiosk software, deployment, and operational support.
- Christopher Sebes (Strategic Advisor)advisoryRestaurant-tech pioneer Christopher Sebes joined Tillster as a Strategic Advisor, bringing deep expertise in restaurant technology and operations to guide the company's strategic direction.
- StripecoreTillster partnered with Stripe to bolster frictionless payment options for Tillster customers, integrating Stripe's payment processing capabilities into the Tillster ordering platform for seamless, secure transactions.
- Porto's Bakery & Cafekey accountPorto's Bakery & Cafe partnered with Tillster to enhance its digital ordering experience, implementing Tillster's platform for web, mobile, and loyalty capabilities.
- Burger King (UK Motorway Service Operator)majorA UK motorway service operator selected Tillster to provide kiosks for Burger King franchises in the UK, deploying Tillster's self-service kiosk software and implementation services.
- ParTech (Brink POS)coreTillster's digital ordering platform joined ParTech's Brink POS ecosystem, enabling direct integration between Tillster's ordering solutions and Brink POS systems used by restaurant operators.
- Freddy's Frozen Custard & Steakburgerskey accountFreddy's Frozen Custard & Steakburgers partnered with Tillster to create a robust digital ordering and loyalty platform, achieving 500% digital revenue growth over 15 months.
- McAlister's Delikey accountMcAlister's Deli partnered with Tillster to improve customer insights and guest experience, leveraging Tillster's data analytics and engagement platform.
- DoorDashcoreTillster integrates with DoorDash as part of its delivery management and marketplace orchestration capabilities, enabling unified menu management and order aggregation across third-party delivery channels.
- Uber EatscoreTillster integrates with Uber Eats as part of its delivery management and marketplace orchestration capabilities, enabling unified menu management and order aggregation across third-party delivery channels.
- GrubhubcoreTillster integrates with Grubhub as part of its delivery management and marketplace orchestration capabilities, enabling unified menu management and order aggregation across third-party delivery channels.
Scale indicators18 records
Recent moves11 records
Expansion highlights5 records
Tillster competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a leading all-in-one restaurant technology platform combining POS, payments, online ordering, and marketing for restaurants of all sizes. While broader in scope (POS + payments), Toast's online ordering and loyalty modules directly overlap with Tillster's offerings and increasingly compete for the same enterprise brand wallet.
- Oracle Food and Beverage (Simphony): Oracle's Simphony cloud POS platform powers enterprise restaurant chains globally with integrated ordering, kitchen, and back-office capabilities. As a broader enterprise restaurant-tech incumbent, it competes with Tillster at the high end of the chain and multi-brand operator market.
- Block (Square for Restaurants): Block's Square for Restaurants suite bundles POS, payments, online ordering, and marketing for restaurants ranging from SMB to enterprise. Its bundled economics and scale make it a strategic competitor to Tillster for mid-market and chain restaurants seeking consolidated stacks.
- ParTech (Punchh): ParTech owns both the Brink POS platform (with which Tillster integrates) and Punchh, a leading restaurant loyalty and CRM platform. As a partner and competitor in different modules, ParTech represents both a distribution channel and a competitive threat in adjacent restaurant-tech categories.
Direct peers
- ChowNow: ChowNow provides direct online ordering platforms and marketing tools for independent and chain restaurants, focusing on brand-direct digital ordering without the marketplace commissions that third-party aggregators charge - a comparable value proposition to Tillster's web and mobile ordering modules.
- Bypass (now part of Fiserv): Bypass provides enterprise point-of-sale and digital ordering solutions for stadiums, hospitality, and restaurants. It overlaps with Tillster's enterprise ordering and kiosk offerings and was acquired by Fiserv, deepening broader competitive integration in the restaurant-tech space.
- Olo: Olo is a publicly traded restaurant commerce platform providing digital ordering, delivery, and catering solutions to enterprise restaurant brands - directly overlapping with Tillster's core ordering and brand-direct ordering capabilities across the same QSR/fast-casual customer base.
Emerging players
- Yumpingo: Yumpingo is a guest feedback and engagement analytics platform for restaurants that uses AI to surface real-time operational and customer insights - an emerging player in the adjacent restaurant data and engagement space where Tillster's CDP competes.
- Bbot: Bbot provides contactless online ordering, QR-code menus, and payment solutions for restaurants and hospitality venues. As an emerging player focused on in-venue digital ordering, it overlaps with portions of Tillster's kiosk and on-premise ordering solutions for smaller operators.
- SpotOn: SpotOn provides restaurant POS, payments, and online ordering with a focus on independent and mid-market operators. Its bundled online ordering and marketing tools position it as a partial competitor to Tillster for non-enterprise restaurant segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tillster social profiles
Digital presenceTillster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tillster leadership team
Management profileNumber of profiles
Profiles13 records
Tillster subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tillster funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tillster M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tillster
What does Tillster do?
Tillster provides a composable restaurant commerce platform that powers digital ordering, loyalty, guest engagement, and data analytics for enterprise quick-service and fast-casual restaurant brands. The platform unifies ordering, engagement, and data into modular capabilities including a Customer Data Platform, Order Manager, Menu Manager, Recommender AI, Kiosk Software, and an Offers & Loyalty Engine, deployed across web, mobile, kiosk, call center, and third-party delivery channels.
Is Tillster a public or private company?
Tillster is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tillster founded?
Tillster was founded in 2002. It employs 51 to 100 people.
Where is Tillster based?
Tillster is headquartered in San Diego, United States, in the North America region.
How does Tillster make money?
One revenue line is on record: saaS Platform / Subscription Licensing.
Who are Tillster's main competitors?
Broad incumbents on record are Toast, Oracle Food and Beverage (Simphony), Block (Square for Restaurants) and ParTech (Punchh). Direct peers are ChowNow, Bypass (now part of Fiserv) and Olo. Emerging players are Yumpingo, Bbot and SpotOn.
Does Tillster have an API?
No public API is recorded for Tillster.
What industry is Tillster in?
Tillster's product category is Restaurant Commerce Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAMAHAB, Food Delivery & Restaurant Logistics Platforms. Its NAICS code is 5182 and its SIC code is 7372.