What Ananda Clinics Pty Ltd does

Ananda Clinics Pty Ltd, operating commercially as Releaf / Releaf Clinics, is an Australian integrative healthcare provider founded in 2017 and held under Flora Holdings Pty Ltd (ABN 95 682 341 395), a private Victoria-domiciled company. The company specializes in holistic medicine and medicinal cannabis, applying an endocannabinoid-system (ECS) treatment framework to chronic conditions, mental health, sleep disorders, and pain management. It operates five integrated clinic-and-dispensary locations across Victoria (St Kilda, Bentleigh), New South Wales (Byron Bay), and Queensland (Caloundra, Fortitude Valley), supplemented by Australia-wide telehealth consultations. Heyday Medical is retained as a wholly-owned subsidiary brand.

The core offering is a closed-loop patient journey combining practitioner consultations (face-to-face or telehealth) with on-site dispensary fulfillment. Technology infrastructure is conventional rather than proprietary: HotDoc handles online booking, pre-payment, registration forms, and health-summary requests; Best Practice integration ingests GP referrals; third-party payment gateways with encryption process transactions; SMS services support dispensary operations. Dispensaries stock medicinal cannabis, compounded preparations (via partner Cann Compounding), vaporisers, parts, and accessories, with same-day local delivery and nationwide shipping.

Revenue is generated through per-visit consultation fees ($200 initial, $125 first review, $88 ongoing follow-ups), dispensary product sales, accessories, and medical devices. The go-to-market is a hybrid sales-led plus community-led model combining a free, no-obligation pre-screening call as a funnel entry, GP and specialist referral networks, Google Reviews/testimonials, paid retargeting via NextRoll/AdRoll, and concession-card discounts for Healthcare, DVA, and pensioner patients. The customer base spans individual chronic-condition patients, mental health patients, medicinal cannabis patients, DVA veterans, and elderly patients, with no enterprise anchor customers — patient payment is the primary revenue source.

Name

Ananda Clinics Pty Ltd

Legal name

Flora Holdings Pty Ltd

Website

https://anandaclinics.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ananda Clinics Pty Ltd, trading as Releaf, is an Australian integrative healthcare provider operating five clinic-and-dispensary locations across VIC, NSW and QLD alongside Australia-wide telehealth. It delivers ECS-focused holistic medicine, medicinal cannabis consultations, and on-site product dispensing to chronic-condition and medicinal cannabis patients.

Ownership category

akta.pro rank

Product category

Medicinal Cannabis Clinics & Integrative Healthcare

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)

akta.pro secondary industries

Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)

Keywords

• Integrative healthcare clinics
• Medicinal cannabis treatment
• Holistic medicine services
• Telehealth consultations
• Patient dispensary services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Medical Consultations: Revenue generated from patient consultations including initial consultations ($200 for new patients), first review consultations ($125), and ongoing follow-up consultations ($88). Some Medicare rebates may be available for eligible patients. The company also offers discounted consultations for concession card holders including Healthcare, DVA, and pensioner card holders.
2. Dispensary and Pharmacy Product Sales: Revenue from dispensing medicinal cannabis, compounded preparations, and related products directly to patients through connected dispensaries. Products sold at recommended retail prices with same-day local delivery and nationwide shipping. Includes vaporisers, parts, accessories, and complementary products.
3. Medical Devices and Accessories: Sale of medical devices including vaporisers, parts, and accessories through Releaf dispensaries, subject to Australian Consumer Law for faulty goods returns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ananda Clinics Pty Ltd, trading as Releaf, operates an integrated Australian healthcare service combining integrative medicine clinics, onsite dispensing pharmacies, and retail dispensaries. Doctors provide face-to-face and Australia-wide telehealth consultations focused on holistic therapies and medicinal cannabis treatment for chronic conditions, supported by connected dispensaries selling medicinal cannabis products, vaporisers, and accessories with same-day local delivery and nationwide shipping.

Product overview

Releaf operates as a unified healthcare platform combining integrative medicine clinics and dedicated dispensaries. The core offering comprises Releaf Clinics (face-to-face and telehealth consultations with holistic healthcare practitioners) and Releaf Dispensaries (onsite pharmacies connected to clinics providing medicinal cannabis products, vaporisers, and accessories). Services include medicinal cannabis prescriptions, holistic healthcare consultations, and nurse support throughout treatment journeys. The platform is operated by Flora Holdings Pty Ltd (ABN 95 682 341 395) and was established in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Releaf Clinics (In-Person Integrative Healthcare) Face-to-face consultations at 5 Australian clinic locations (St Kilda VIC, Bentleigh VIC, Byron Bay NSW, Caloundra QLD, Fortitude Valley QLD) with doctors specialising in holistic and natural therapies, including medicinal cannabis treatment for chronic conditions. Includes comprehensive health assessments, treatment plan development, and ongoing follow-up consultations.
• Telehealth Consultations Remote healthcare consultations accessible Australia-wide via video call with Releaf doctors, complementing in-person clinic visits. Ideal for patients in areas without physical clinic locations or those preferring remote consultations. Includes pre-payment, new patient registration, and secure booking via HotDoc.
• Releaf Dispensaries Onsite dispensaries connected to Releaf Clinics providing personalised medicinal cannabis products, compounded preparations, vaporisers, parts, accessories, and complementary products. Staffed by specialists trained in holistic medicine dosing and product selection. Offers same-day local delivery and nationwide shipping at recommended retail prices.
• Medicinal Cannabis Treatment Services Prescription and ongoing management of medicinal cannabis treatments grounded in the endocannabinoid system (ECS) methodology, targeting chronic pain, mental health, sleep disorders, and immune-related conditions. Includes dosing guidance, product selection advice, and interaction counselling.
• Compounded Medications Custom-compounded medicinal cannabis preparations, including specialised dosages, terpene-based formulations, and veterinary compounding, provided in collaboration with prescribers through the Cann Compounding partnership.

Quantifiable outcome

• Supporting thousands of Aussie patients across Australia
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cann CompoundingcoreStrategic or Co-development PartnerPartnership with Cann Compounding provides access to specialized custom dosages and formulations for patients. Services include compounded medicines, customised dosages and formulations, terpene-based formulations, and veterinary compounding. Operates in collaboration with prescribers to meet specific patient needs.
• NextRoll IncminorGTM or Marketing PartnerAdvertising partner that performs hashing of email addresses for cross-device tracking to serve targeted advertising. Provides retargeting capabilities through AdRoll platform for marketing purposes.
• Crisci GroupcoreOthersReleaf Dispensaries are part of the Crisci Group, which is dedicated to providing high-quality, personalised medications, products and professional services. The dispensaries operate under strict legislative controls governing storage, handling and supply of medications.
• HotDoccoreTechnology or IntegrationOnline appointment booking platform used across all Releaf locations. Handles patient registration forms, pre-payments with secure encryption, and coordinates appointment scheduling. Also facilitates health summary requests from referring GPs.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• MOCA (Medicinal Cannabis) Australia: Australian medicinal cannabis clinic offering telehealth and in-person consultations. Directly comparable as a competitor pursuing the same patient acquisition channels (free screening, GP referrals, telehealth) and pricing structures.
• Cann Group Limited: Australian medicinal cannabis company with cultivation, manufacturing, and patient-facing operations. Comparable as a vertically integrated player in the Australian medicinal cannabis supply chain, though more upstream-focused than Releaf's clinic-plus-dispensary model.
• Althea Group Holdings: Australian medicinal cannabis company with a patient/clinic platform and product portfolio. Directly comparable as a competitor in the Australian medicinal cannabis clinic and patient access market, serving similar patient segments via prescribing and dispensing.
• Polln Cannabis Clinic: Australian medicinal cannabis clinic offering telehealth consultations and product access. Directly comparable as a competitor targeting the same chronic-condition patient segments via similar telehealth-led GTM motion.
• CannaPlus+: New Zealand medicinal cannabis clinic network offering consultations and product access. Closely comparable clinic-plus-dispensary business model in the Australasian region, with similar patient journey and prescriber-led operations.
• Medlab Clinical: Australian pharmaceutical and medicinal cannabis company developing and supplying cannabis-based medicines. Comparable as an Australian-listed player operating in medicinal cannabis prescribing and patient access pathways, with overlapping patient segments.

Emerging players

• Zelira Therapeutics: Australian-listed medicinal cannabis company focused on clinical validation and product formulation. Comparable as a peer in the Australian cannabis therapeutics space, though more product/R&D focused than clinic-operating.
• Creso Pharma: Australian-listed medicinal cannabis and hemp wellness company. Comparable as an Australian cannabis operator with overlapping patient/prescriber channels, though more product-distribution focused than integrated clinic operations.
• Little Green Pharma: Australian medicinal cannabis producer and supplier with patient-facing distribution. Comparable as an Australian cannabis operator with overlapping patient and prescriber channels, though more production-led than clinic-led.
• Cronos Australia: Australian medicinal cannabis distributor and brand operator. Comparable as a peer supplying medicinal cannabis products through Australian patient access channels, though without the integrated clinic footprint Releaf operates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/releafclinics
• Facebookfacebook.com/releafclinics
• LinkedInlinkedin.com/company/ananda-clinics-pty-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ananda Clinics Pty Ltd