What 014 ON does

014 ON MEDIA, S.L. (operating as 014 ON) is a Madrid-headquartered B2B audience intelligence and advertising technology company that operates a 'phygital' platform bridging offline behavioral data and digital advertising activation. The company collects first-party data from physical environments — including cinema chains (Kinepolis, Cinesa, Yelmo Cines, MK2; 32M+ viewers), 100+ music festivals (10M+ music lovers), 90% of Spanish public universities (2M students), major supermarket retailers such as Mercadona, Carrefour, and Día (1.7M+ FMCG shoppers), leisure venues (1.2M+ consumers), and wholesale trade fairs (5M+ professionals) — and translates those signals into qualified audience segments including Gen Z, Millennials, Families, Professionals, Music Lovers, Movie Lovers, Gran Consumo (FMCG), and Horeca. Activated audience segments are then deployed across eight advertising solutions: Display, Video, Social Media (Meta, TikTok, LinkedIn, Spotify), Influencer Marketing, Connected TV (CTV), Rich Media, Drive-to-Store, and an Omnichannel offering that combines Digital Out-of-Home with digital activation.\n\nThe business is run on a sales-led B2B go-to-market model with direct engagement of enterprise brand advertisers and media agencies. Documented case-study customers include Coca-Cola, Mastercard, Sony Pictures, Burger King, Nespresso, McDonald's, Toyota, adidas, MAPFRE, Prime Video, Colgate, Durex, Telepizza, Ballantine's, and Moeve, with reported campaign outcomes such as 98% brand safety and CTR +5.78% above benchmark for Coca-Cola's Coke Studio, 4% CTR for Sony Pictures' Materialistas, and 54.2% interactive rate for Burger King's King Fusion Dubai. Pricing is quote-based with multi-year enterprise contracts; no rate cards are publicly disclosed.\n\n014 ON is a privately held subsidiary of the diversified 014 Media Group, legally incorporated as 014 ON MEDIA, S.L. (NIF B42746198) in Spain. The company is GDPR-compliant and a member of IAB Europe aligned with the Transparency and Consent Framework v2.2. No external funding rounds, M&A activity, or international offices have been disclosed; geographic focus remains Spain-centric with select international activation partners such as MK2.

Name

014 ON

Legal name

014 ON MEDIA, S.L.

Website

https://014on.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

014 ON is a Madrid-based B2B adtech company that converts first-party offline behavioral data from cinemas, festivals, universities, supermarkets, and leisure venues into qualified digital audience segments for programmatic advertising campaigns targeting enterprise brands and agencies.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Media Buying Agencies (541830), Media Representatives (541840), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Audience targeting
• Programmatic advertising
• First-party data
• Digital advertising
• Omnichannel campaigns

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising Services: Revenue generated through providing digital advertising solutions to brands and advertisers. Services include Display advertising, Video ads, Social Media campaigns, Influencer Marketing, CTV advertising, Rich Media formats, Drive-to-Store campaigns, and Omnichannel campaigns combining DOOH with digital. Clients pay for campaign execution, audience targeting, and ad placement across their partner network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

014 ON is a phygital audience intelligence platform that captures first-party behavioral data from physical environments (cinemas, festivals, universities, supermarkets, leisure venues, stadiums, trade fairs) and translates it into qualified digital audience segments for programmatic advertising activation. The company offers eight interconnected advertising solutions — Display, Video, Social Media, Influencer Marketing, CTV, Rich Media, Drive to Store, and Omnichannel campaigns combining DOOH with digital — delivered directly to enterprise brands and through media agencies.

Product overview

014 ON is a phygital (physical + digital) audience targeting platform that captures offline behavioral data in physical environments (cinemas, festivals, universities, supermarkets, entertainment venues, trade fairs) and translates it into qualified digital audience segments for programmatic advertising. The platform offers eight interconnected advertising solutions: Display and Video (formats), Redes Sociales and Influencer Marketing (social channels), CTV (connected TV), Rich Media (interactive formats), Drive to Store (physical retail), and Omnicanal (cross-channel integration combining DOOH with digital). The core asset is First Party Data enabling audience segmentation used across all advertising solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Display Advertising
• Video Advertising
• Social Media Advertising
• Influencer Marketing and Paid Media
• CTV (Connected TV) Advertising
• Rich Media Advertising
• Drive to Store Campaigns
• Omnichannel Campaigns
• Qualified Audience Segments

Quantifiable outcome

• 98% Brand Safety achieved in Coca-Cola Coke Studio campaign
• +5 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• 014 Media GroupcoreOthers014 ON is part of 014 Media Group, a larger media and advertising group based in Spain. The parent company provides corporate infrastructure, shared services, and strategic direction for its subsidiaries including 014 ON.
• KinepoliscoreTechnology or IntegrationCinema chain partner providing first-party audience data through cinema attendance. Kinepolis operates cinema venues across Spain and is part of the 32+ million cinema audience reach claimed by 014 ON.
• CinesacoreTechnology or IntegrationCinema chain partner providing first-party audience data through cinema attendance. Cinesa is one of the major cinema operators in Spain included in 014 ON's 32+ million cinema audience reach.
• Yelmo CinescoreTechnology or IntegrationCinema chain partner providing first-party audience data through cinema attendance. Yelmo Cines contributes to 014 ON's national cinema audience coverage.
• MK2coreTechnology or IntegrationCinema chain partner providing first-party audience data through cinema attendance. MK2 is an international cinema operator included in 014 ON's cinema network.
• Gelt (Consumer Data Provider)coreTechnology or IntegrationData provider supplying consumer goods purchase data used for supermarket audience segmentation. Referenced in Nespresso campaign case study for targeting coffee consumers and related segments.
• Festival Promoters (100+ festivals)coreTechnology or IntegrationNetwork of festival and concert promoters providing access to 10+ million music lovers. Partners include major festival organizers enabling first-party behavioral data collection at live music events.
• Spanish Public Universities (90% coverage)coreTechnology or IntegrationPartnership with 90% of Spanish public universities providing access to 2 million university students through campus advertising networks including mupis and digital screens.
• Major Spanish Supermarket RetailerscoreTechnology or IntegrationPartnership with major supermarket chains including Mercadona, Carrefour, and Día providing transactional purchase data for 1.7+ million consumer goods shoppers. Enables targeting based on actual purchase behavior.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LiveRamp: Identity resolution and data collaboration platform enabling advertisers to activate first-party and partner audiences across DSPs. Highly comparable to 014 ON's audience segmentation and identity graph capabilities, with stronger cross-market reach.
• VIOOH: Programmatic DOOH marketplace that activates audience-targeted campaigns across digital out-of-home networks. Comparable to 014 ON's Omnichannel/DOOH integration capability, though VIOOH is DOOH-specialized and not Spain-focused.
• Hivestack: Programmatic DOOH ad exchange operating across multiple markets. Directly comparable to 014 ON's Omnichannel offering that combines DOOH with digital activation on qualified offline-derived audience segments.
• Smartclip (RTL Group): Programmatic video and DOOH advertising platform operating across Europe. Comparable in offering omnichannel ad activation including DOOH, with a similar European market orientation to 014 ON.
• The Trade Desk: Global independent DSP that buys programmatic display, video, CTV, audio, and social on behalf of advertisers. Directly comparable to 014 ON's cross-channel activation stack and audience-targeted buying motion, but at vastly larger scale and across multiple geographies.
• Lotame: Data management platform and audience data provider serving brands and agencies globally. Comparable in that both sell qualified audience segments for digital activation, though Lotame focuses more on online data while 014 ON emphasizes offline-derived signals.

Emerging players

• Eyeota (Dun & Bradstreet): Audience data marketplace providing demographic, behavioral, and intent-based segments for ad activation. Comparable in audience segmentation business model; less emphasis on offline-physical behavior than 014 ON.
• Permutive: First-party data platform helping publishers and brands build audience segments for activation. Comparable first-party-data-led targeting narrative; operates mainly in UK/US and serves publisher-side use cases versus 014 ON's offline-venue data.
• Audigent: Data collaboration and audience activation platform leveraging publisher first-party data. Comparable in its first-party-data-led audience targeting narrative, though primarily US-market and publisher-anchored rather than offline-venue-anchored.

Broad incumbents

• GroupM (WPP): World's largest media investment group operating media buying agencies (Mindshare, Wavemaker, Essence). Comparable as enterprise advertiser-facing activation layer across the same channels 014 ON covers, but as part of a global multi-agency portfolio rather than a specialized Spanish platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/014-on

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 014 ON