Aan Tourism

What Aan Tourism does

Aan Tourism is a Dubai-headquartered online travel agency founded in 2015 that operates a self-serve booking platform for hotels, flights, tours and activities (45,000+ experiences), visa services, Umrah packages, and combo tours. The platform serves individual leisure travelers as the primary segment, with secondary channels serving registered travel agents (B2B) and corporate clients across global destinations including the UAE, Saudi Arabia, France, the UK, Turkey, the USA, Canada, Azerbaijan, Georgia, and Singapore.

The platform is delivered via the aantourism.com website and native iOS/Android mobile applications, using OTP-based authentication, real-time inventory display, cart-based checkout, and WhatsApp Business integration (via AiSensy). Inventory is aggregated from 280+ destination collaborators and channel partners — including tour operators (Rayna Tours, Thrillark), DMCs (Nexus DMC, Meezab, Rahimia, Jazz Mosafir), and bed banks and distributors (TBO Holidays, WebiBeds). No AI/ML capabilities, public APIs, SDKs, or proprietary data assets are disclosed.

Revenue is generated almost entirely through transaction fees and commissions on bookings (tours, hotels, flights, visas, Umrah, combo packages), supplemented by a small one-time B2B agent registration fee. Marketing is conducted through SEO-optimized website content, organic social channels (Instagram, Twitter, Facebook), blog content, and WhatsApp-based customer support. The company is privately held, with no disclosed funding rounds, headcount, parent entity, or management team information in the available data.

Name

Aan Tourism

Legal name

Aan Tourism

Website

https://aantourism.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Aan Tourism is a Dubai-based online travel agency operating since 2015, offering a self-serve platform for booking hotels, flights, tours (45,000+ experiences), visas, and Umrah packages, serving individual travelers, B2B agents, and corporate clients across 10+ countries.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Air Travel Booking Platforms (Flights) (BPAMAIAB)

Keywords

• Online travel agency
• Hotel booking
• Tour packages
• Umrah packages
• Corporate travel services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Tour and Activity Bookings: Aan Tourism earns commissions and transaction fees from selling tickets and bookings for tours, attractions, theme parks, and experiences across multiple destinations globally.
2. Hotel Bookings: Revenue generated from hotel reservation bookings through the platform, earning margin on room rates.
3. Flight Bookings: Commission revenue from flight ticket reservations made through the platform.
4. Visa Services: Service fees charged for visa application assistance and processing.
5. Umrah Packages: Revenue from curated Umrah travel packages including flights, accommodation, and ground services.
6. B2B Agent Subscriptions: Small one-time registration fees for travel agents to access exclusive wholesale deals and agent commissions on bookings.
7. Combo Tours and Packages: Bundled tour packages combining multiple experiences, accommodations, and transfers at discounted rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aan Tourism is an online travel agency that books and resells hotel accommodations, flight tickets, sightseeing tours, activities, travel visas, Umrah packages and bundled combo tours to leisure and religious travelers. The platform aggregates inventory from 280+ destination collaborators and hotel aggregators (TBO, WebiBeds), and distributes it through its own consumer website and mobile apps, plus dedicated B2B agent and corporate registration portals.

Product overview

Aan Tourism is an online travel booking platform offering a comprehensive suite of travel services including hotel reservations, flight booking, tours and activities (45,000+ experiences), travel packages, visa services, combo tours, and Umrah packages. The platform also provides B2B agent registration and corporate account management. Key tour products span global destinations (Dubai, Istanbul, Paris, London, New York, Baku, Tbilisi, Jeddah, Montreal) and include attractions like Wild Wadi Water Park, Ferrari World, KidZania, Dubai Garden Glow, Miracle Garden Dubai, Louvre Abu Dhabi, and Dinner in The Sky Dubai. The company operates mobile apps for iOS and Android and partners with travel agents and corporate clients through dedicated registration portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Booking Online hotel reservation service offering accommodations across global destinations, available to consumer travelers, B2B agents and corporate clients, sourced via aggregator integrations such as TBO and WebiBeds.
• Tours and Sightseeing Activities
• Flight Booking
• Visa Services
• Umrah Packages
• Combo Tours
• B2B Agent Registration Program
• Corporate Travel Registration
• Aan Tourism Mobile App
• WhatsApp Booking Channel

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Jazz MosafirminorStrategic or Co-development PartnerTravel service partner featured in the Aan Tourism partner ecosystem, providing tour and travel services to expand inventory reach.
• MeezabminorStrategic or Co-development PartnerPartner DMC (Destination Management Company) offering ground services and tour operations.
• Nexus DMCminorStrategic or Co-development PartnerDestination management company partner providing local tour operations and experiences.
• RahimiaminorStrategic or Co-development PartnerTravel services partner in the Aan Tourism network.
• Rayna ToursminorChannel Partner/ Reseller/ DistributorEstablished tour operator partner reselling tours and activities through the Aan Tourism platform.
• TBO HolidaysminorChannel Partner/ Reseller/ DistributorGlobal travel distribution partner providing hotel and travel inventory access.
• ThrillarkminorStrategic or Co-development PartnerAdventure tourism partner providing activity and experience inventory.
• WebiBedsminorChannel Partner/ Reseller/ DistributorBed bank partner supplying hotel accommodation inventory to the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Largest global OTA with an expanding Experiences/Attractions vertical alongside its dominant hotel business. Overlaps directly with Aan Tourism's hotel, flight, and now experiences inventory but operates at much larger scale.
• Expedia: Global full-service OTA offering flights, hotels, packages, and activities under one brand. Comparable multi-product strategy to Aan Tourism's bundled offerings but at vastly greater scale and brand recognition.

Direct peers

• Klook: Asia-headquartered tours, activities, and attractions booking marketplace with global coverage. Directly comparable to Aan Tourism in product (experiences marketplace), target traveler, and commission-based revenue model.
• Viator: TripAdvisor-owned tours and activities marketplace and the largest direct competitor in this category. Operates the same tours/activities inventory and commission model that Aan Tourism relies on, and is a key benchmark for SEO and supplier-direct competition.
• Peek: Tours and activities booking platform with strong presence in North American destinations. Comparable offering and operating model to Aan Tourism's activities marketplace, including Quebec and US destinations like New York.
• GetYourGuide: Berlin-based tours and activities booking marketplace serving global travelers with a comparable experience-merchant model and wide attraction inventory. Competes head-on with Aan Tourism for the same leisure activity bookings.
• Headout: Curated tours, attractions, and experiences marketplace operating in major global tourist cities including Dubai. Closely comparable to Aan Tourism's curated inventory of attractions like Wild Wadi, Ferrari World, and Louvre Abu Dhabi.

Others

• TBO Holidays: Global B2B travel distribution platform supplying hotel and travel inventory. Already an inventory partner of Aan Tourism; relevant as an upstream supplier and channel-partner ecosystem participant rather than a direct consumer-side competitor.

Regional players

• Tajawal: Middle East-focused online travel agency headquartered in Dubai, offering flights, hotels, and holiday packages. Competes with Aan Tourism in the UAE/GCC consumer travel segment with a similar product mix and target audience.
• Almosafer: Saudi Arabia-based travel and tourism platform (part of Seera Group) offering flights, hotels, and packages across the Middle East. Directly competes with Aan Tourism in Umrah, Jeddah tours, and GCC inbound travel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aantourism
• LinkedInlinkedin.com/company/aan-tourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aan Tourism