Better Made Potato Chips

What Better Made Potato Chips does

Better Made Potato Chips operates as a packaged snack food manufacturer under the legal entity Better Made Snack Foods, headquartered in Detroit, Michigan. The company's name and product branding indicate it produces potato chips and related snack food products, though no formal product catalog, SKUs, flavors, or product line details are documented in the available source data. Its target market, customer segments, distribution channels, pricing structure, and revenue model are not specified in the input — the firm operates as a privately-held company with no disclosed ownership, parent entity, or investor structure. The company lists 13 employees, though whether this reflects total operational headcount or only administrative/corporate staff is unclear.

The source data is unusually thin: the company's public website at bettermadesnackfoods.com is currently displaying a cPanel server error page (DNS/IP misconfiguration), and no substantive company content, history, leadership bios, products, certifications, partnerships, awards, regulatory actions, or financial figures are accessible through the provided sources. There is no evidence of digital products, APIs, mobile applications, integrations, AI capabilities, technology platforms, or proprietary technology. The only contact point surfaced is a generic webmaster email address. No subsidiaries, M&A activity, funding rounds, leadership changes, or corporate structural moves are documented.

Given these data gaps, the description above reflects only what can be directly verified from the input — namely that the entity is a privately-held Detroit-based snack food manufacturer trading as Better Made Potato Chips under Better Made Snack Foods. Any characterization of scale, market position, product breadth, distribution reach, or financial performance would be speculation and is intentionally omitted.

Name

Better Made Potato Chips

Legal name

Better Made Snack Foods

Website

https://bettermadesnackfoods.com

Company type

Private

Headcount range

11–50 employees

Short description

Better Made Potato Chips is a privately-held packaged snack food manufacturer operating under Better Made Snack Foods, headquartered in Detroit, Michigan. It produces potato chip and snack food products; no further product, customer, or financial detail is documented in available sources.

Ownership category

akta.pro rank

Product category

Snack Foods

NAICS

Snack Food Manufacturing (31191)

akta.pro primary industry

Potato & Vegetable Chips Manufacturing (AFAKAIAA)

akta.pro secondary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Potato chips
• Snack foods
• Kettle cooked chips
• Snack manufacturing
• Potato snacks

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Better Made Potato Chips, operating under the legal name Better Made Snack Foods, is a Detroit, Michigan-based manufacturer of potato chips and related snack food products. The company produces and sells snack foods through its website at bettermadesnackfoods.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Potato Chips

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Kettle Brand: Kettle-cooked potato chip brand owned by Campbell Soup; directly comparable product category and premium-positioning strategy for a regional chip manufacturer seeking scale.
• Cape Cod Chips: Premium kettle-cooked potato chip brand with strong regional identity that scaled to national distribution; the closest functional peer in terms of product (potato chips) and brand positioning (regional/premium).
• Herr's: Family-owned Pennsylvania-based regional snack manufacturer producing potato chips and a broad snack portfolio; closely comparable in size, ownership structure, and product mix to a regional chip brand.
• Snyder's of Hanover: Heritage regional pretzel and snack brand that scaled nationally through acquisition; directly comparable as a salty-snack manufacturer with regional roots competing in similar retail aisles.
• Tim's Cascade Snacks: Regional potato chip and snack brand in the Pacific Northwest; comparable size and category footprint to a small regional potato chip manufacturer.

Broad incumbents

• Frito-Lay (PepsiCo): Dominant national potato chip and salty snack manufacturer; the principal incumbent any small regional chip brand competes against for shelf space, trade spend, and distribution.

Emerging players

• Route 11 Potato Chips: Small-batch kettle-cooked potato chip maker focused on regional/independent retail; comparable scale and craft positioning to a niche chip manufacturer.
• Boulder Canyon Authentic Foods: Small-scale kettle-cooked potato chip and extruded snack brand; comparable as a niche regional player in the premium/natural snack segment.
• Deep River Snacks: Smaller-batch kettle-cooked chip and snack brand with premium natural positioning; comparable as a small-scale potato chip manufacturer pursuing differentiated, non-mass-market positioning.

Regional players

• Kar's Nuts: Michigan-based snack brand (nuts, trail mixes, snacks) with comparable regional Midwest positioning, similar product categories, and overlapping retail customers as a Detroit-anchored snack maker.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/better-made-potato-chips

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Made Potato Chips