Deep River Snacks
Deep River Snacks is a privately-held U.S. snack food company founded in 2002 that sells kettle-cooked potato chips and avocado-oil popcorn via Shopify DTC, regional grocery chains, and Amazon/Instacart, targeting better-for-you health-conscious consumers.
- Company typePrivate
- Founded2002
- HeadquartersDeep River, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Deep River Snacks does
Deep River Snacks is a privately-held U.S. snack food company founded in 2002, operating from a Berwick, PA headquarters address (with a separate Atlanta, GA storefront contact address). The company manufactures and sells kettle-cooked potato chips across approximately nine flavor SKUs and a newer line of popcorn made with avocado oil. Its core technology centers on small-batch kettle cooking using sunflower oil for chips and avocado oil for popcorn, with a clean-label and allergen-conscious formulation (Gluten-Free, Kosher, Non-GMO Project Verified on popcorn, peanut- and tree-nut-free facilities). Products are positioned for the better-for-you snacking segment, emphasizing minimal ingredient lists and absence of artificial colors.
The business model is straightforward unit-sale CPG distribution: direct-to-consumer e-commerce via a Shopify-powered website (deepriversnacks.com), wholesale through regional U.S. grocery banners (Price Chopper, Shaws, Stop & Shop, Wakefern member stores, plus TJ Maxx for exclusive flavors), and marketplace reach through Amazon and Instacart. Pricing is unit-based, with a 24-count 2oz chip variety pack at $29.99 and 10-bag popcorn packs priced $36.99–$50.00. Customer segments are primarily health-conscious individual snackers and mainstream grocery shoppers; secondary segments include community/charity partners reached through the 'We Give A Chip' program that supports organizations such as the American Red Cross, Feed The Children, and Boys & Girls Clubs.
Operationally, the company runs with a small team (11–50 employees), no disclosed parent, no institutional investor beyond a 2011 funding from Najeti Capital, and no public revenue figures. Founder James Goldberg's role is documented in leadership records. Marketing is multi-channel — own-site e-commerce, Instagram organic, a recipe blog, and email — supplemented by marketplace listings.
Deep River Snacks firmographics
Firmographics- Name
- Deep River Snacks
- Legal name
- DeepRiverStorefront
- Website
- https://deepriversnacks.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deep River Snacks is a privately-held U.S. snack food company founded in 2002 that sells kettle-cooked potato chips and avocado-oil popcorn via Shopify DTC, regional grocery chains, and Amazon/Instacart, targeting better-for-you health-conscious consumers.
- Ownership category
- akta.pro rank
Deep River Snacks industry classification
Industry- Product category
- Salty Snacks (Kettle-Cooked Potato Chips and Popcorn)
- NAICS
- Food Manufacturing (311), Other Snack Food Manufacturing (311919), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000), Cookies & Crackers (2052)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industries
- Potato & Vegetable Chips Manufacturing (AFAKAIAA), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where Deep River Snacks is headquartered
LocationHeadquarters
- HQ city
- Deep River
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Deep River Snacks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company sells products directly to consumers through their Shopify-powered website at deepriversnacks.com, offering online ordering with shipping to customers.
- Retail Distribution: Products are sold through physical retail grocery stores including Price Chopper, Shaws, Stop & Shop, Wakefern, and TJ Maxx, generating wholesale revenue through traditional retail distribution channels.
- Marketplace Sales: Products available through Amazon and Instacart platforms, generating revenue through marketplace listings and delivery service partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kettle Potato Chips Variety Pack (24 count) |
| Unit Pricing | Pay-as-you-go | Popcorn Made With Avocado Oil (10 bags) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Deep River Snacks product offering
Product offeringCore offering
Deep River Snacks manufactures and sells small-batch, kettle-cooked potato chips in bold, regional flavors (Mesquite BBQ, Zesty Jalapeno, New York Spicy Dill Pickle, Sea Salt & Vinegar, Sweet Maui Onion, and others) and a newer line of popcorn made with avocado oil. Products are sold directly to consumers through a Shopify e-commerce site and through retail grocery, Amazon, and Instacart channels, with an emphasis on clean ingredients and certifications including gluten-free, kosher, and Non-GMO Project Verified (popcorn).
Product overview
Deep River Snacks is a direct-to-consumer snack food company specializing in kettle-cooked potato chips and popcorn products. Their core product line consists of 9 varieties of kettle-cooked potato chips (including Mesquite BBQ, Zesty Jalapeno, Original Sea Salt, Sour Cream & Onion, Sweet Maui Onion, Sea Salt & Vinegar, Rosemary & Olive Oil, New York Spicy Dill Pickle, and Salt & Cracked Pepper) and a newer line of popcorn made with avocado oil offered in 3 flavors (Cinnamon Swirl, Sea Salt & Vinegar, and New York Spicy Dill Pickle). They also offer a 24-count variety pack combining multiple chip flavors. All products emphasize clean ingredient lists, with no artificial colors, and carry certifications including Gluten-Free, Kosher, and for popcorn, Non-GMO Project Verified. The company operates its e-commerce store through Shopify and sells through retail partners including Amazon and Instacart.
Differentiator
Problem solved
Functional benefit
Products and services
- Kettle Cooked Potato Chips Kettle-cooked potato chips in bold flavors including Mesquite BBQ, Zesty Jalapeno, Original Sea Salt, Sour Cream & Onion, Sweet Maui Onion, Sea Salt & Vinegar, Rosemary & Olive Oil, New York Spicy Dill Pickle, and Salt & Cracked Pepper. Cooked in small batches using sunflower oil with minimal ingredients, gluten-free, kosher certified, and produced in nut-free facilities for health-conscious snack consumers.
- Deep River Popcorn (Made With Avocado Oil) Premium popcorn made with avocado oil in three flavors: Cinnamon Swirl (sweet), Sea Salt & Vinegar, and New York Spicy Dill Pickle. Sold in 10-bag packs of 4.65 oz each, the popcorn is gluten-free, Non-GMO Project Verified, and free from artificial colors, targeted at better-for-you snack consumers.
- Kettle Potato Chips Variety Pack (24 Count) Variety pack containing 24 bags of 2 oz kettle chips featuring Sea Salt, Salt & Cracked Pepper, Sweet Maui Onion, Zesty Jalapeno, Sea Salt & Vinegar, and Mesquite BBQ flavors. Certified gluten-free and kosher, produced in a nut-free facility. Sale price of $29.99 targets consumers seeking multi-flavor sampling.
- Mango Habanero Kettle Cooked Potato Chips Limited-edition kettle-cooked chip flavor combining sweet mango with zesty habanero pepper for a fruity and fiery taste profile, positioned as an innovation SKU within the broader kettle chip line.
Companies that use Deep River Snacks
Customer profileSegments3 records
Ideal customer profiles3 records
Deep River Snacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Deep River Snacks partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- American Red CrosscoreDeep River Snacks supports the American Red Cross through their 'We Give A Chip' charitable program. The Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families.
- Feed The ChildrencoreDeep River Snacks partners with Feed The Children, an organization dedicated to helping families and communities achieve stable lives. Deep River has participated in Feed and Read Back to School events at Boys & Girls Clubs, providing snack donations to under-resourced communities.
- Chris Klug FoundationminorThe Chris Klug Foundation, founded by Olympic bronze medalist and liver transplant recipient Chris Klug, is dedicated to promoting lifesaving organ, eye, and tissue donation. Deep River Snacks supports this organization through their charitable giving program.
- The Doug Flutie Jr. Foundation for AutismminorThe foundation improves quality of everyday life for people and families affected by autism. Deep River Snacks contributes to supporting their programs and activities across seven key dimensions critical to living each day fully.
- PSC Partners Seeking a CureminorA 501(c)(3) nonprofit organization with a mission to drive research to identify treatments and a cure for Primary Sclerosing Cholangitis (PSC), a rare liver disease. Deep River Snacks supports their mission through charitable donations.
- American Liver FoundationminorThe American Liver Foundation makes a measurable difference in the fight against liver disease by providing financial support for medical research, education for medical professionals, and advocacy for patients and their families.
- Crohn's & Colitis FoundationminorThe Foundation has invested more than $400 million into finding the causes, treatments, and cures for Crohn's disease and ulcerative colitis since 1967. Deep River Snacks supports their research mission.
- Terri Brodeur Breast Cancer FoundationminorA Connecticut-based organization dedicated to finding a cure for breast cancer. Unique for providing 100% of their total gross funds raised to breast cancer research. Deep River Snacks supports this local Connecticut organization.
- Boys & Girls ClubscoreDeep River Snacks has partnered with Boys & Girls Clubs for Feed and Read Back to School events, providing snack donations to kids and families in Patterson, New Jersey and Anaheim, CA. Testimonials praise the partnership as creating 'the best day ever' for children served.
- ShopifycoreDeep River Snacks' e-commerce website is powered by Shopify, which enables online store functionality, payment processing, and order fulfillment services for direct-to-consumer sales.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Deep River Snacks competitors and assessment
Company assessmentDirect peers
- Kettle Brand: Kettle Brand is the most direct comparable — premium kettle-cooked potato chips in bold flavors, positioned on clean ingredients and craft quality, sold across natural, grocery, and mass channels nationally.
- Cape Cod Chips: Regional New England kettle-cooked chip brand that, like Deep River, emphasizes small-batch cooking, simple ingredient lists, and strong distribution in Northeastern US grocery chains.
- Late July Snacks: Better-for-you snack brand (chips, crackers, popcorn) positioned on organic, Non-GMO, and gluten-free credentials — overlapping directly with Deep River's certification-led positioning and DTC + retail model.
- Boulder Canyon: Premium kettle-cooked and better-for-you chip brand selling through natural and grocery channels; competes in the same flavor-and-ingredient-quality lane as Deep River.
- Popchips: Better-for-you popped snack brand with broad retail distribution and a similar DTC-plus-grocery model; competes for the same health-conscious snacker segment.
Emerging players
- Siete Family Foods: Fast-scaling better-for-you tortilla chip and snack brand built on clean ingredients and a strong mission-driven brand story — comparable to Deep River on positioning and channel strategy, though with a grain-free tortilla chip focus.
- Pipcorn: Specialty heirloom popcorn brand sold via DTC and premium retail, comparable to Deep River's avocado-oil popcorn line on positioning, channel mix, and scale.
Broad incumbents
- Utz Quality Foods: Large salty-snack manufacturer with a portfolio that includes kettle chips, popcorn, and pretzels; a relevant incumbent comparable for scale, distribution, and category breadth, even though it serves a different price/positioning tier.
- Frito-Lay (Lay's Kettle Cooked): Category-dominant incumbent with a kettle-cooked sub-line that directly competes on shelf; relevant for understanding competitive pressure, trade dynamics, and the realistic ceiling for an independent brand's share.
Regional players
- 365 by Whole Foods Market: Store-brand chip and popcorn line that occupies the clean-label, better-for-you shelf in Whole Foods and on Amazon; a relevant adjacent comparable for pricing benchmarks and channel strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Deep River Snacks social profiles
Digital presenceDeep River Snacks compliance and trust
Trust signalCompliance5 records
Deep River Snacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deep River Snacks leadership team
Management profileNumber of profiles
Profiles1 record
Deep River Snacks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deep River Snacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deep River Snacks
What does Deep River Snacks do?
Deep River Snacks manufactures and sells small-batch, kettle-cooked potato chips in bold, regional flavors (Mesquite BBQ, Zesty Jalapeno, New York Spicy Dill Pickle, Sea Salt & Vinegar, Sweet Maui Onion, and others) and a newer line of popcorn made with avocado oil. Products are sold directly to consumers through a Shopify e-commerce site and through retail grocery, Amazon, and Instacart channels, with an emphasis on clean ingredients and certifications including gluten-free, kosher, and Non-GMO Project Verified (popcorn).
Is Deep River Snacks a public or private company?
Deep River Snacks is a private company. It is classified as venture growth investor backed and is currently operating.
When was Deep River Snacks founded?
Deep River Snacks was founded in 2002. It employs 11 to 50 people.
Where is Deep River Snacks based?
Deep River Snacks is headquartered in Deep River, United States, in the North America region.
How does Deep River Snacks make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and marketplace Sales.
Who are Deep River Snacks's main competitors?
Direct peers on record are Kettle Brand, Cape Cod Chips, Late July Snacks, Boulder Canyon and Popchips. Emerging players are Siete Family Foods and Pipcorn. Broad incumbents are Utz Quality Foods and Frito-Lay (Lay's Kettle Cooked). 365 by Whole Foods Market is listed as a regional player.
Does Deep River Snacks have an API?
No public API is recorded for Deep River Snacks.
What industry is Deep River Snacks in?
Deep River Snacks's product category is Salty Snacks (Kettle-Cooked Potato Chips and Popcorn). Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of AFAKAIAA, Potato & Vegetable Chips Manufacturing. Its NAICS code is 311 and its SIC code is 2000.