5 Digital

What 5 Digital does

5 Digital is a privately held digital printing company headquartered in Mt Roskill, Auckland, New Zealand, operating with approximately seven employees under family leadership (the Marsh family). The firm specialises in high-quality short-run digital print using HP Indigo and Fuji Xerox Igen presses, supported by digital die cutting, wide-format latex printing, and specialty ink capabilities including white, metallic, fluorescent, scented, and glow-in-the-dark inks. Its core product portfolio spans label printing, packaging prototypes, wedding stationery, point-of-sale materials, flyers and brochures, business stationery, and specialty printing, complemented by finishing services (laminates, foiling, spot gloss, binding) and an online business card builder.

The company serves a diversified New Zealand customer base spanning individual consumers (wedding stationery), small and medium businesses, food and beverage manufacturers needing labels, and enterprise clients — most notably SKYCITY, whose testimonial appears on the company website. Pricing is quote-based for both bulk and short-run jobs, with no published rate card, and the go-to-market combines direct phone/email sales with website quote requests and an online client portal. Geographic focus is Auckland with NZ-wide service availability.

5 Digital is independently owned with no external investors, parent companies, or institutional capital identified in the source material. Leadership transitioned from founder Shayne Marsh (1966–2015) to Nick Marsh, who currently runs the business alongside a small team covering sales, IT, and design. Operations centre on a single Mt Roskill facility (Unit 1A, 151 Stoddard Road), with a postal address in Blockhouse Bay, Auckland. The company also distributes a promotional catalogue of over 1,800 products from ten international brands, extending beyond core print services into branded merchandise.

Name

5 Digital

Legal name

5 Digital

Website

https://5digital.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

5 Digital is a privately held Auckland-based digital printing company serving New Zealand businesses and consumers with high-quality labels, packaging, wedding stationery, point-of-sale materials, brochures, and specialty prints using HP Indigo and Fuji Xerox Igen presses.

Ownership category

akta.pro rank

Product category

Commercial Digital Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750)

akta.pro industry

PRIMARYMPAJALAC

Digital Printing (Short-Run, Variable Data)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

SECONDARYMPAJALAD

Large-Format & Specialty Printing (Signage, Posters, Displays)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

SECONDARYIMALAKAN

Finishing, Converting & Die-Cutting Services

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

Keywords

• Digital printing services
• Commercial printing
• Label printing
• Packaging printing
• Wide format printing

Headquarters

HQ city

Mt Roskill, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Digital Printing Services: One-time printing services for various materials including labels, packaging, stationery, flyers, brochures, wedding printing, point of sale materials, specialty printing, and wide format products. Revenue generated per job/project based on quantity, complexity, and materials used.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

5 Digital is a commercial digital printing company in Auckland, New Zealand that produces labels, packaging, wedding stationery, point-of-sale materials, flyers, brochures, business stationery, and specialty print products. It uses HP Indigo and Fuji Xerox Igen digital presses for photo-quality output and supports digital finishing such as foiling, die cutting, and special-colour inks. The company serves Auckland and wider New Zealand through quote-based project work, with both short-run and bulk orders.

Product overview

5 Digital is a digital printing company based in Auckland, New Zealand, offering a comprehensive portfolio of printing services. The core product lineup includes Label Printing, Packaging Printing, Wedding Printing, Point of Sale Printing, Flyer & Brochure Printing, Stationery Printing, and Specialty Printing. These services are supported by specialized capabilities including Digital Enhancements (laminates, foiling, spot gloss), Special Colours Printing, Wide Format Printing, Digital Cutting, and In-House Finishing. The company differentiates itself through the use of HP Indigo and Fuji Xerox Igen technology, enabling photo-quality output, metallic and white ink printing, and digital die cutting. Additional offerings include vehicle signwriting, building signage, and an online business card builder service. The product portfolio serves Auckland-wide customers with both short-run and bulk printing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Label Printing Custom product stickers and label printing including substrate/vinyl labels with white ink on clear or coloured substrates, repositionable labels, outdoor vinyl labels, and cost-effective short-run label production for food, beverage, and consumer goods companies.
• Packaging Printing
• Wedding Printing
• Point of Sale Printing
• Flyer & Brochure Printing
• Stationery Printing
• Specialty Printing
• Vehicle Signwriting
• Building Signage

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves4 records

Broad incumbents

• Cimpress (Vistaprint): Global mass-customisation printing platform behind Vistaprint and other brands. Comparable to 5 Digital in offering digital short-run printing and personalised products, but operates at vastly larger scale and across multiple geographies.

Emerging players

• Blurb: Global self-service digital printing platform for books, photo products, and marketing materials. Comparable in technology stack and short-run digital approach, with a stronger direct-to-consumer online model.
• Mixam: Online commercial digital print service offering flyers, brochures, books, and marketing materials with short-run and on-demand capabilities. Comparable in short-run digital printing and B2B SMB customer base.

Regional players

• Bluespur: NZ-based commercial printer offering digital, offset, and large-format printing. Comparable service breadth in the local NZ market with overlapping wedding, corporate, and retail print offerings.

Direct peers

• Snap Print: Franchise-based commercial printing network operating in Australia and New Zealand with broad digital print, signage, and marketing collateral services. Direct competitor in the same NZ/AU market with overlapping product categories.
• Flying Colours: New Zealand-based digital printing company offering labels, packaging, signage, and wide-format printing. Directly competes with 5 Digital in the Auckland/NZ market with similar digital press technology and product mix.
• Moo.com: Premium digital print brand focused on business cards, stationery, and marketing collateral with custom finishes. Closely matches 5 Digital's emphasis on premium digital printing (metallic, special stocks) for SMB and consumer customers.
• Laser Print: Wellington/New Zealand digital printing company offering commercial digital print, large-format, and finishing services. Comparable in service mix and NZ domestic market focus to 5 Digital.
• Print House: Auckland-based commercial printer supplying digital printing, signage, labels, and display products. Direct competitor with comparable service portfolio targeting NZ SMB and enterprise customers.

Others

• Spicers: NZ/AU wholesale distributor of paper, packaging, and print supplies. Adjacent to 5 Digital as a key supplier of substrates and materials, with an overlapping customer base across NZ printers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/5Digitalprint
• LinkedInlinkedin.com/company/5-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5 Digital