Farmdrive

What Farmdrive does

Farmdrive is a Northern Ireland-headquartered agri-tech company that builds mobile livestock management software for beef and dairy farmers, with operations spanning Northern Ireland, Scotland, and the Republic of Ireland. Its core product, the farmdrive App, automates regulatory compliance through direct integrations with the three jurisdictional livestock identification systems — NIFAIS (Northern Ireland), ScotEID (Scotland), and AIM (Republic of Ireland) — enabling real-time registration of births, deaths, and movements without manual entry or code-request delays. The platform also includes modules for live herd lists, a digital medicine book with withdrawal period calculations, weight records with Bluetooth integration to Gallagher, Agrident, and Tru-test equipment, a breeding suite with predicted calving dates, feed tracking (including Keenan diet feeder integration), receipt management, batch animal handling, and automated Beef Carbon Reduction Scheme (BCRS) age alerts. The architecture is mobile-first and offline-first with automatic cloud synchronisation, supporting unlimited multi-user access per farm with role-based permissions.

The company has expanded its product surface to include farmdrive Enterprise, a B2B supply chain platform connecting meat processors, retailers, and cattle breed societies to real-time farm-level data for 12-month supply forecasting, medication monitoring, full traceability, and sustainability reporting. Named enterprise customers include ABP Linden and Foyle Meats. The business operates a three-tier revenue model: a free tier and a £90/year Premium subscription for individual farmers distributed through iOS and Android app stores (with a 30-day free trial and no credit card required), an e-commerce storefront selling Gallagher weighing equipment and Agrident EID readers priced £440–£1,750, and bespoke multi-year enterprise contracts. Go-to-market combines product-led growth via app stores and agricultural trade shows (Balmoral Show, Ballymoney Show, LiveScot, Ploughing Championships) with direct enterprise sales engagement.

Founded by fourth-generation farmer Gareth McDonald (CEO) and software engineer Gareth Gordon (CTO), Farmdrive originated as GMG E-Farm, launched its first product version in April 2023, transitioned to full-time operation in October 2024, and secured a £1 million pre-seed round in November 2025 from TechStart Ventures and Ascension Ventures to fund product development, team expansion, and UK/European geographic expansion.

Name

Farmdrive

Legal name

Farmdrive

Website

https://farmdrive.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmdrive is a Northern Ireland-based agri-tech company providing mobile livestock management software for beef and dairy farmers across the UK and Ireland, with direct government compliance integration (NIFAIS, ScotEID, AIM), supply chain connectivity for processors and retailers, and complementary hardware sales.

Ownership category

akta.pro rank

Product category

Livestock Management Software

NAICS

Beef Cattle Ranching and Farming (112111), Dairy Cattle and Milk Production (112120), Dual-Purpose Cattle Ranching and Farming (112130), Agricultural Implement Manufacturing (33311)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)

akta.pro secondary industries

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Livestock management software
• Agricultural compliance solutions
• Livestock traceability platform
• Farm management app
• Supply chain traceability

Headquarters

HQ city

Ballymena

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Revenue model

1. SaaS Subscription (App): Tiered subscription model for the farm management app with Free, Premium (£90/year), and Bespoke tiers. Premium includes unlimited users, EID recording, third-party integrations, and equipment connectivity. The free tier provides basic herdlist, movement history, and single-user access.
2. Hardware Sales: E-commerce storefront selling livestock weighing equipment including Gallagher scales, loadbars, weighing platforms, and Agrident EID readers. Hardware prices range from £440 to £1,750 plus VAT.
3. Enterprise Platform: Bespoke enterprise tier providing supply chain connectivity, real-time data dashboards, 12-month forecasting, medication monitoring, and sustainability reporting for processors and retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Farmdrive develops a mobile-first livestock management SaaS platform that enables beef and dairy farmers to track animals, manage medicine records, monitor weights and breeding, and automate regulatory compliance through direct integrations with government livestock identification systems (NIFAIS, ScotEID, AIM). The company also offers a separate farmdrive Enterprise platform that connects meat processors, retailers, and cattle societies to real-time farm-level supply chain data for traceability, forecasting, and sustainability reporting.

Product overview

Farmdrive offers a dual-product portfolio consisting of the farmdrive App (livestock management software for individual farms) and farmdrive Enterprise (supply chain platform for processors and retailers). The core app includes integrated modules for Compliance (NIFAIS/ScotEID/AIM), Farm Admin, Live Herd List, Medicine Suite, Weight Records, Breeding Suite, Receipts, Feed Tracking, and Batch Animals. The company also sells hardware accessories including Gallagher and Agrident EID readers and weighing equipment. The platform serves over 1,000 farms across Northern Ireland, Scotland, and Republic of Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• Farmdrive Enterprise: Supply chain platform connecting meat processors and retailers to real-time farm data for traceability, forecasting, and sustainability reporting.

Products and services

• farmdrive App Mobile livestock management application for farmers to track, manage, and monitor their cattle herds, with offline capability and automatic data sync. Available on iOS and Android.
• farmdrive Enterprise Supply chain platform connecting meat processors, retailers, and cattle societies to real-time farm data for traceability, 12-month supply forecasting, medication monitoring, and sustainability reporting.
• Gallagher W0 Weigh Scale

Quantifiable outcome

• Farmers save at least 6 hours per week on compliance and record-keeping
• +3 more outcomes

Named customers5 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature9 records

Partnerships

Three partnerships are on record, tiered supporting.

• Keenan (Alltech)supportingTechnology or IntegrationIntegration partnership for Keenan View feed tracking feature. Direct data sync from Keenan diet feeders into farmdrive for feed performance and cost tracking statistics. Automatic data pulls linking feed data to animals.
• NatWest Ulster Bank AcceleratorsupportingStrategic or Co-development PartnerLocal business support programme that farmdrive founders benefited from, providing expertise and networking opportunities to accelerate their entrepreneurial journey.
• Ormeau Labs Founder LabssupportingStrategic or Co-development PartnerFounder Labs programme by Ormeau Labs supported the co-founders' entrepreneurial journey and provided expertise and networking opportunities.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Breedr: Breedr is a UK livestock data platform focused on cattle supply chain optimisation, weight tracking, and processor-retailer connectivity. Highly comparable to Farmdrive's enterprise platform given its focus on linking farms to meat buyers with data-driven forecasting.
• AgriWebb: AgriWebb is a livestock and farm management SaaS platform that targets beef and sheep producers with mobile-first record-keeping, compliance, and analytics. Comparable to Farmdrive in product-led GTM, enterprise tier, and focus on reducing paperwork for livestock farmers.
• Herdwatch: Herdwatch is a Dublin-based livestock management app that directly competes with Farmdrive across Ireland and the UK, offering cattle record-keeping, medicine tracking, and regulatory compliance. It is the most direct head-to-head competitor given overlapping geographies, target customers (beef/dairy farmers), and feature sets.
• Shearwell Data: Shearwell Data is a UK livestock identification and management company offering EID tags, readers, and the StockManager Express software. Directly comparable to Farmdrive on UK beef/sheep farmer compliance software, though with a stronger hardware pedigree.
• iLivestock: iLivestock is a UK-based livestock management app offering cattle, sheep, and deer record-keeping with EID reader support and regulatory compliance. Directly comparable to Farmdrive on product functionality and UK/Irish farmer target market.
• CattleMax: CattleMax is a long-standing cattle record-keeping software used by cow-calf operations and seedstock producers in North America and beyond. Comparable to Farmdrive on herd management software, EID integration, and breeding records.

Emerging players

• Dairymaster (MooMonitor+): Dairymaster is an Irish dairy technology company whose MooMonitor+ health and fertility system integrates with herd management software. Comparable to Farmdrive on dairy tech integrations and IoT livestock monitoring, though Dairymaster is primarily a hardware manufacturer.
• BoviSync: BoviSync is a dairy-specific herd management platform with mobile access and on-farm sensor integrations. Comparable to Farmdrive on dairy cattle management, though narrower in species focus and more US-centric.

Broad incumbents

• Datamars: Datamars is a global livestock identification and farm infrastructure company offering EID tags, readers, and weighing systems, plus software integrations. Comparable to Farmdrive as a hardware and data ecosystem player in the livestock tech stack.
• Gallagher Animal Management: Gallagher is a major livestock technology provider of EID readers, weigh scales, and electric fencing, with their own Animal Performance software. Farmdrive already integrates with Gallagher hardware; they are a partial competitor in farm management software and a partner in hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/farmdrive-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmdrive