Athletic Training & Sports Medicine Services, LLC

What Athletic Training & Sports Medicine Services, LLC does

Athletic Training & Sports Medicine Services, LLC (operating as ATSJAX) is a privately held, Jacksonville, Florida-based LLC founded by Jim Mackie, M.Ed., ATC, LAT, a former University of Florida Gator Athletic Trainer. The firm delivers on-site certified athletic training services to schools, sports organizations, and athletic events in the Northeast Florida region, including injury prevention, assessment, treatment, rehabilitation, and emergency care. Its named engagements include Trinity Christian Academy (15+ years), the University of Florida Department of Recreational Sports, and 1st Place Sports / Jacksonville Bank Marathon, where it serves as medical coordinator.

The company's product portfolio spans a core Athletic Training Healthcare Services line, a Sports Concussion Program built around the third-party ImPACT computerized neuropsychological testing system for return-to-play decisions, American Heart Association certifications (CPR/AED, First Aid, Blood Borne Pathogens), Stop the Bleed bleeding-control training, and on-site consulting for Emergency Action Planning, policy formulation, and event medical staffing. A separately published book, Jim Mackie's 'Just Another Smelly Foot... The History of Athletic Training and Gatorade at the University of Florida,' is sold on Amazon with proceeds directed toward former UF athletes and athletic trainer education.

The business is professional services-led with a sales-led, direct outreach GTM: services are quote-based and not publicly priced, with no published rate cards, and demand is generated through the company website, phone outreach (904.477.9291), and word-of-mouth referrals from existing school and event clients. Revenue is not publicly disclosed; the firm operates as a founder-owned, bootstrapped LLC with 14 employees, no institutional investors, no parent company, and no documented M&A, funding rounds, or geographic expansion beyond the Jacksonville/Northeast Florida market.

Name

Athletic Training & Sports Medicine Services, LLC

Legal name

Athletic Training & Sports Medicine Services, LLC

Website

https://atsjax.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Athletic Training & Sports Medicine Services, LLC (ATSJAX) is a Jacksonville, FL-based LLC founded by Jim Mackie that delivers on-site certified athletic training, concussion management, and AHA certification services to schools, sports organizations, and athletic events across Northeast Florida.

Ownership category

akta.pro rank

Product category

Athletic Training and Sports Medicine Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Health Services (8000)

akta.pro primary industry

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

akta.pro secondary industries

Sports Medicine (HLAKALAB), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

Keywords

• Athletic training services
• Sports medicine
• Concussion management
• Emergency action planning
• CPR certification training

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. On-site Athletic Training Services: Providing certified athletic trainers for athletic events, injury rehabilitation, and event medical planning. Services include emergency care, injury prevention, and comprehensive athlete healthcare consultation delivered on-site.
2. Certification Courses: American Heart Association certifications including CPR/AED, First Aid, Blood Borne Pathogens, and Stop The Bleed training delivered individually or in groups.
3. Speaking & Consulting: Consulting services for schools, sports organizations, and communities including policy formulation, Emergency Action Planning, and sports medicine education.
4. Book Sales: Sale of Jim Mackie's book 'Just Another Smelly Foot... The History of Athletic Training and Gatorade at the University of Florida' through Amazon. Proceeds support former UF athletes with medical financial issues and athletic trainer education.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Athletic Training & Sports Medicine Services, LLC provides on-site certified athletic training healthcare for athletic events, including injury prevention, assessment, treatment, rehabilitation, and emergency care. The company also delivers American Heart Association CPR/AED, First Aid, Blood Borne Pathogens, and Stop The Bleed certifications, an ImPACT-based Sports Concussion Program, and consulting on Emergency Action Planning and sports medicine policy for schools and sports organizations.

Product overview

Athletic Training & Sports Medicine Services, LLC is a healthcare services company offering a suite of athletic training and sports medicine offerings. The core service is athletic training healthcare provision for athletic events with consulting and education services. The product portfolio includes American Heart Association CPR/AED certification courses, Stop the Bleed certification training, a Sports Concussion Program using ImPACT testing, and on-site consulting services for injury rehabilitation and emergency action planning. The company also offers a published book on the history of athletic training at the University of Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletic Training Healthcare Services On-site delivery of certified athletic trainers for athletic events, practices, and competitions. Includes injury prevention, evaluation, treatment, rehabilitation, emergency care, and athlete healthcare consultation for schools, sports organizations, and event organizers in the Jacksonville, FL region.
• CPR / AED Certification Training American Heart Association certification courses covering CPR, AED, Heartsaver, BLS, and First Aid, delivered individually or in groups on request for athletes, schools, sports organizations, and community members.
• Stop The Bleed Certification Certification training in bleeding control techniques based on the national Stop The Bleed program, delivered individually or in groups for schools, sports organizations, and community members.
• Sports Concussion Program Comprehensive concussion assessment and management program using ImPACT computerized neuropsychological testing to evaluate brain injury, manage recovery, and support safe return-to-play decisions for athletes and active individuals.
• On-Site Consulting and Speaking Services On-site consulting and speaking engagements for schools, sports organizations, and communities covering event medical planning, Emergency Action Planning (EAPs), sports medicine policy and procedure formulation, staffing and supply recommendations, and staff education on sports medicine topics.
• "Just Another Smelly Foot... The History of Athletic Training and Gatorade at the University of Florida" Book Published book by founder Jim Mackie chronicling the history of athletic training and Gatorade at the University of Florida, including chapters drawn from Dr. Robert Cade's memoirs on the invention of Gatorade. Sold via Amazon with proceeds supporting former UF athletes with medical financial issues and athletic trainer education.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hospital for Special Surgery (HSS): Premier orthopedic and sports medicine institution that partners with schools, leagues, and athletic organizations for clinical and event coverage. Comparable sports medicine clinical depth but operates a hospital-driven model rather than a private practice.
• Athletico Physical Therapy: Midwest-rooted PT chain with sports medicine, orthopedic, and athletic training outreach to schools and athletic programs. Comparable service mix but broader geographic footprint and clinic-based model.
• NovaCare Rehabilitation: Select Medical subsidiary providing sports medicine, physical therapy, and athletic training services to schools, clubs, and events. Comparable offerings but vastly larger infrastructure and parent-company backing.
• Concentra: Occupational health and physical therapy network with sports medicine and injury prevention services. Adjacent provider of athletic-injury care and event-side health staffing at much larger scale.
• Select Medical: Parent of NovaCare and other specialty rehab brands with dedicated sports medicine and athletic training service lines. Provides the broader incumbent reference for outsourced sports medicine and certified athletic trainer staffing.
• CORA Physical Therapy: Outpatient PT and sports medicine operator offering athletic training and sports injury services across the Southeastern US, including Florida. Direct geographic overlap with ATS JAX's Jacksonville footprint.
• Pivot Physical Therapy: Multi-state outpatient PT and sports medicine provider offering athletic training partnerships with schools and sports organizations. Comparable in sports medicine and event coverage but at materially larger scale.
• ATI Physical Therapy: National physical therapy and sports medicine operator with athletic training and sports-injury services. Larger scale, multi-site footprint, and broader service line make it an incumbent reference point, though it operates clinics rather than pure on-site athletic training staffing.

Others

• National Athletic Trainers' Association: Professional association governing the athletic training profession. Not a direct competitor but the central governing body whose certification framework underpins ATS JAX's credentialed workforce and scope of practice.
• American Heart Association: Issuing authority for the CPR/AED, First Aid, BLS, and Heartsaver certifications delivered by ATS JAX. Functions as an upstream ecosystem partner rather than competitor, but its program standards shape ATS JAX's certification revenue line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/athletic-training-&-sports-medicine-services-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletic Training & Sports Medicine Services, LLC