Beyond Designs
Beyond Designs is a New Delhi-based lifestyle brand founded by Neha Gupta operating boutique restaurants (Bistro and Nineteen78), an interior design practice, and a pan-India luxury home décor e-commerce store serving affluent Indian consumers.
- Company typePrivate
- Founded-
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Beyond Designs does
Beyond Designs is a New Delhi-based lifestyle and hospitality company founded by designer Neha Gupta, operating three integrated verticals under a single founder-led brand: an interior design practice, the Beyond Designs Bistro restaurant, and the Nineteen78 boutique restaurant located at Select Citywalk Mall. Its home décor offering, Beyond Designs Home, is a direct-to-consumer e-commerce vertical selling handmade and artisanal products — including serveware, trays, and furniture — priced from approximately ₹1,200 to over ₹16,500, with pan-India shipping. The company serves affluent Indian consumers seeking curated lifestyle experiences across dining and home furnishings, relying on founder-driven design direction rather than disclosed technology platforms.
Revenue mechanics span three streams: restaurant sales at the Bistro and Nineteen78 (menu items priced roughly ₹95 to ₹1,245), direct e-commerce sales of home décor SKUs, and project-based work from the underlying interior design practice. The company operates with approximately 31 employees and is privately held by its founders with no external funding disclosed, suggesting a bootstrapped, lifestyle-brand economics model rather than a venture-scaled growth profile.
Beyond Designs firmographics
Firmographics- Name
- Beyond Designs
- Legal name
- Beyond Designs
- Website
- https://beyonddesigns.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beyond Designs is a New Delhi-based lifestyle brand founded by Neha Gupta operating boutique restaurants (Bistro and Nineteen78), an interior design practice, and a pan-India luxury home décor e-commerce store serving affluent Indian consumers.
- Ownership category
- akta.pro rank
Beyond Designs industry classification
Industry- Product category
- Luxury Home Décor and Hospitality
- NAICS
- Interior Design Services (54141), Industrial Design Services (541420)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Beyond Designs is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Beyond Designs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Home Décor and Lifestyle Products: E-commerce sales of luxury home décor items including dinnerware, lighting, décor artifacts, and bathroom sets. Products are handmade and hand-painted with premium materials like porcelain, stoneware, and ceramic.
- Restaurant and Hospitality Services: Multi-cuisine restaurant operations including Beyond Designs Bistro (Modern European, Asian & Indian fare) and Nineteen78 (contemporary restaurant with vintage soul). Revenue from food and beverage service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium home décor products with handmade/artisanal quality |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Beyond Designs product offering
Product offeringCore offering
Beyond Designs operates a multi-vertical hospitality and lifestyle brand headquartered in New Delhi, India. It sells luxury handmade and hand-painted home décor products (dinnerware, drinkware, lighting, décor artifacts, bathroom sets, and gifts) via its own e-commerce site, and runs multi-cuisine restaurants (Beyond Designs Bistro and Nineteen78) offering Modern European, Asian, and Indian fare in design-forward settings. The company complements these with personalized interior design consultation and curated collections tailored to luxury homeowners.
Product overview
Beyond Designs is a group company operating three distinct hospitality and lifestyle brands: Beyond Designs Bistro (a multi-cuisine restaurant), Beyond Designs Home (a luxury home décor e-commerce platform), and Nineteen78 (a boutique restaurant at Select City Mall, New Delhi). Beyond Designs Home offers an extensive portfolio of home décor products including dinnerware, drinkware, décor items, lighting, toiletries, and gifts, with a focus on elaborately maximalist designs, luxury interiors, and bespoke furniture, lights, and accessories. The company provides personalized design consultation and hand-picked products from curated collections tailored to suit unique style and space requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Beyond Designs Bistro A restaurant offering specially crafted Modern European, Asian & Indian cuisine served in a cozy, design-forward setting. Target customers are discerning diners seeking stylishly prepared and presented multi-cuisine fare with contemporary ambiance.
- Beyond Designs Home E-commerce platform offering luxury home décor with maximalist designs, including bespoke furniture, lights, accessories, dinnerware, drinkware, décor artifacts, lighting, and bathroom sets, paired with personalized design consultation. Target customers are affluent Indian homeowners seeking handcrafted, design-led home furnishings.
- Nineteen78 Boutique restaurant at Select City Mall, Saket (South Delhi), serving a multi-cuisine menu including soups, salads, artisanal pizza and pasta, sizzlers, Indian and Oriental main courses, biryanis, rice, noodles, and desserts in a vintage-contemporary setting. Targets affluent mall diners and reservation customers via Dineout.
- Dinnerware Collection Handcrafted ceramic and porcelain dinnerware including dinner plates, quarter plates, dessert plates, charger plates, bowls, and serve ware, sold via the Beyond Designs Home e-commerce platform. Pricing ranges from ₹1,200 (quarter plates) to ₹16,500+ (oval platters).
- Drinkware & Bar Collection Barware, glasses, and tea and coffee accessories for home entertainment and dining, sold via the Beyond Designs Home e-commerce platform.
- Décor Collection Home décor items including artifacts, candle stands, vases, and wall arts, sold via the Beyond Designs Home e-commerce platform for affluent Indian homeowners.
- Lighting Collection Designer lighting fixtures including floor lamps, table lamps, and wall sconces for luxury dining rooms and living spaces, sold via the Beyond Designs Home e-commerce platform.
- Toiletries Collection Bathroom accessories and toiletries including bins, cotton boxes, soap dispensers, tissue boxes, and trays, sold via the Beyond Designs Home e-commerce platform.
- Gift Store Curated gift items from the Beyond Designs Home catalogue available for purchase via the e-commerce platform.
Companies that use Beyond Designs
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Beyond Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beyond Designs partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights4 records
Beyond Designs competitors and assessment
Company assessmentBroad incumbents
- Fabindia: Large Indian lifestyle retailer with a broad portfolio spanning apparel, home textiles, and home décor across hundreds of stores. Comparable to Beyond Designs Home on category overlap, though operating at a much larger scale and more accessible price points.
- Ritu Kumar Home: Established Indian designer brand with a home and lifestyle line alongside its core apparel business. Comparable to Beyond Designs Home in design heritage and premium Indian positioning, but operating as part of a much larger fashion house.
Direct peers
- Chumbak: India-based design-led home and lifestyle brand selling décor, dinnerware, and gifts through its own D2C platform and retail stores. Comparable to Beyond Designs Home in category mix, design-led positioning, and pan-India D2C distribution.
- address home: Indian home décor and lifestyle retailer offering premium furniture, lighting, and accessories through both physical stores and e-commerce. Comparable to Beyond Designs in targeting affluent Indian homeowners with design-led, premium-priced products.
- India Circus by Krsnaa Mehta: Indian home décor brand offering maximalist, design-forward products across home, dining, and gifting categories. Highly comparable to Beyond Designs Home in aesthetic philosophy, premium pricing, and direct-to-consumer distribution.
- Good Earth: India's leading luxury home and lifestyle brand selling handcrafted décor, dinnerware, lighting, and textiles through its own stores and online. Directly comparable to Beyond Designs Home in product category, premium positioning, and design-led merchandising.
- The Obvious: Indian home décor brand with a curated range of artisanal and design-led products. Comparable to Beyond Designs Home in the premium Indian décor segment, particularly around handcrafted and design-forward SKUs.
- The Bombay Store: Heritage Indian lifestyle retail brand offering home décor, dinnerware, and giftware across multiple physical stores. Comparable to Beyond Designs Home in retail footprint, premium Indian positioning, and product category.
Emerging players
- Nicobar: Indian design-led lifestyle brand offering home, travel, and apparel products through its own D2C channels. Overlaps with Beyond Designs in the premium home and lifestyle category with a comparable design-forward Indian aesthetic.
Regional players
- Big Chill: Premium Indian multi-cuisine restaurant chain with strong brand recognition in Delhi NCR. Comparable to Beyond Designs Bistro and Nineteen78 in target customer, menu positioning, and South Delhi dining demographic.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Beyond Designs social profiles
Digital presenceBeyond Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Designs leadership team
Management profileNumber of profiles
Profiles2 records
Beyond Designs subsidiaries and ownership
Company hierarchySubsidiaries3 records
Beyond Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Designs
What does Beyond Designs do?
Beyond Designs operates a multi-vertical hospitality and lifestyle brand headquartered in New Delhi, India. It sells luxury handmade and hand-painted home décor products (dinnerware, drinkware, lighting, décor artifacts, bathroom sets, and gifts) via its own e-commerce site, and runs multi-cuisine restaurants (Beyond Designs Bistro and Nineteen78) offering Modern European, Asian, and Indian fare in design-forward settings. The company complements these with personalized interior design consultation and curated collections tailored to luxury homeowners.
Is Beyond Designs a public or private company?
Beyond Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beyond Designs founded?
Beyond Designs was founded in -1. It employs 11 to 50 people.
Where is Beyond Designs based?
Beyond Designs is headquartered in New Delhi, India, in the Asia region.
How does Beyond Designs make money?
Two revenue lines are on record. Home Décor and Lifestyle Products are the primary driver. The others are restaurant and Hospitality Services.
Who are Beyond Designs's main competitors?
Broad incumbents on record are Fabindia and Ritu Kumar Home. Direct peers are Chumbak, address home, India Circus by Krsnaa Mehta, Good Earth, The Obvious and The Bombay Store. Nicobar is listed as an emerging player. Big Chill is listed as a regional player.
Does Beyond Designs have an API?
No public API is recorded for Beyond Designs.
What industry is Beyond Designs in?
Beyond Designs's product category is Luxury Home Décor and Hospitality. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles), with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54141 and its SIC code is 5700.