Address Home
Address Home is an Indian omni-channel luxury home decor retailer, selling premium cushion covers, bed linen, dinnerware, furniture, lighting, leather goods and decor through its Shopify e-commerce site and 14+ owned showrooms across Indian metros, targeting affluent urban consumers and gifting-occasion buyers.
- Company typePrivate
- Founded2008
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Address Home does
Address Home (legal entity Address Home Retail Pvt. Ltd.) is a New Delhi-headquartered Indian luxury home decor retailer founded in 2008 by Rajat Singhi. The company sells premium cushion covers, bedspreads, cushion fillers, dinner sets, dinnerware, serving items, bar and glassware, home decor objects (statues, vases, planters, photo frames, bath accessories), office and den decor, wall decor, leather home accessories, candleware, lighting, and a limited furniture line (console, coffee and side tables, benches, pouffes). Product breadth is organized into 25+ thematic sub-brands including Briza, Quorra, Matrix, Tzarina, Ziana, Kai, Qarshi, Art and Songbird for bed linen; Le' Floret, Santorini, Fleur-De-Lis, Medicci, Alessi and Le Jardin for tableware; and Jardin, Brillo, Orbis, Aurum, Linea, Lumina, Lexus, Lattice, Alpha, Zensar and Pixel for leather. Pricing ranges from ₹400 for cushion fillers up to ₹249,000 for premium decor sculptures, with cushion covers at ₹2,800-₹4,900, bedspreads at ₹16,900-₹24,900, and 21-piece dinner sets at ₹31,900-₹59,080.
The company operates a hybrid direct-to-consumer model. The core sales channel is its Shopify-powered e-commerce site at addresshome.com offering pan-India delivery and e-gift cards. This is layered with 14 owned retail showrooms across Delhi (Sultanpur and Greater Kailash I), Mumbai (Lower Parel and Andheri West), Kolkata (Sarat Bose Road), Chandigarh, Hyderabad (Banjara Hills), Pune (Kalyani Nagar), Ludhiana, Coimbatore, and Chennai (Nungambakkam), plus five partner retail locations in tier-2 cities: Drape Shoppe in Ahmedabad, Rajesh & Brothers in Nagpur, Zade Living in Raipur, Darla in Mysore, and a partner location in Surat. The technology stack is standard Shopify e-commerce infrastructure; no proprietary technology, AI/ML features, APIs, SDKs, or data assets are disclosed in the source material. The company maintains a footprint only in India with no global footprint claim.
Revenue is generated through one-time direct product sales at premium price points, with seasonal collection launches and new arrivals driving repeat-purchase cycles. The end customer is a dual base: affluent urban Indian consumers seeking luxury home decor with global design sensibilities for personal use, and gifting-occasion buyers purchasing for weddings, housewarmings, and trousseau. Marketing is centered on email/newsletter with a ₹1,500 new-subscriber incentive, a content blog, Instagram ('ADDRESS INSTA'), and post-sale testimonials. The company is privately held with no disclosed institutional or venture capital backing, no parent company, no subsidiaries, and 51-100 employees.
Address Home firmographics
Firmographics- Name
- Address Home
- Legal name
- Address Home Retail Pvt. Ltd.
- Website
- https://addresshome.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Address Home is an Indian omni-channel luxury home decor retailer, selling premium cushion covers, bed linen, dinnerware, furniture, lighting, leather goods and decor through its Shopify e-commerce site and 14+ owned showrooms across Indian metros, targeting affluent urban consumers and gifting-occasion buyers.
- Ownership category
- akta.pro rank
Address Home industry classification
Industry- Product category
- Luxury Home Decor Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
- akta.pro secondary industries
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)
Keywords
Where Address Home is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices16 records
Markets served
Address Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for luxury home decor products including cushion covers, bedspreads, dinnerware, furniture, lighting, and decor objects. Products are sold at premium price points reflecting artisanal craftsmanship and luxury positioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium luxury home decor across multiple categories |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Address Home product offering
Product offeringCore offering
Address Home designs, curates, and retails premium luxury home decor products in India, including cushion covers, bedspreads, cushion fillers, dinner sets, dinnerware, serving items, bar and glassware, decorative objects, wall decor, candleware and lighting, leather home accessories, and furniture, organized into themed collections such as Briza, Quorra, Matrix, Tzarina, Le' Floret, Santorini, and Medicci. Products are sold through its own e-commerce platform and a network of 14+ owned retail stores across India.
Product overview
Address Home is India's iconic online luxury home decor and gifting brand offering a comprehensive portfolio of premium home décor products. The core offerings include bed linen (cushion covers, bedspreads, euro covers, cushion fillers), tableware (dinner sets, dinnerware, serving items, bar & glassware), home décor (statues, vases, platters, bowls, flowers, plants, photo frames, bath accessories), office & den décor, wall décor, candleware & lighting, and furniture. The brand operates through themed collections such as Briza, Quorra, Matrix, Tzarina, Ziana, Kai, Qarshi, Art, and Songbird for bed linen; Le' Floret, Santorini, Medicci, Alessi, and Le Jardin for tableware; Horn, Crystal, Marble, and Glass for décor materials; and Jardin, Brillo, Aurum, Linea, Lumina, and Lexus for leather products. The company sells directly through its e-commerce platform and operates physical stores across major Indian cities.
Differentiator
Problem solved
Functional benefit
Brands
- Briza: Linen collection featuring cushion covers and bedspreads
- Quorra
- Matrix
- Tzarina
- Ziana
- Kai
- Qarshi
- Art
- Songbird
- Le' Floret
- Santorini
- Fleur-De-Lis
- Medicci
- Alessi
- Le Jardin
- Jardin
- Brillo
- Orbis
- Aurum
- Linea
- Lumina
- Lexus
- Lattice
- Alpha
- Zensar
- Pixel
Products and services
- Cushion Covers Luxury designer cushion covers offered in embroidered, velvet, linen, faux leather, and jacquard materials with various sizes and colors; targeted at affluent Indian consumers seeking premium soft furnishings.
- Bedspreads and Euros Premium quilted bedspreads and euro covers crafted from faux silk, cotton, and velvet with reversible and embroidered designs; targeted at consumers seeking luxury bedroom decor.
- Cushion Fillers Polyester cushion fillers available in multiple sizes (33x46cm, 36x51cm, 46x46cm, 51x51cm, and 66x66cm); sold to complement Address Home luxury cushion covers.
- Dinner Sets Luxury dinner sets in bone china, fine china, porcelain, and fine porcelain materials with gold and platinum accents, including 21-piece sets under collections such as Le' Floret, Santorini, Medicci, Alessi, and Le Jardin; targeted at premium home dining and gifting use cases.
- Dinnerware Individual dinnerware pieces including plates, bowls, platters, and serving dishes in bone china, fine china, porcelain, and stoneware; targeted at consumers building or expanding a luxury dining collection.
- Serving Items Serving collection including tea service, mugs and cup saucers, serving trays, platters, dessert stands, cutlery, napkins and napkin rings, table runners, placemats, and coasters; targeted at luxury home dining and entertaining.
- Bar and Glassware Glassware collection featuring whiskey glasses, wine glasses, drinking glasses, and bar accessories; targeted at premium home bar setup and gifting.
- Home Decor Home decor items including decor objects, statues, sculptures, platters, bowls, vases, planters, flowers, potted plants, photo frames, and bath accessories across themed material collections such as Horn, Crystal, Marble, and Glass; targeted at consumers styling premium living spaces.
- Office and Den Decor Office and den accessories including games, book boxes, bookends, tissue boxes, dustbins, and desk accessories; targeted at consumers furnishing premium home offices and study spaces.
- Wall Decor Wall decor including wall art, wall clocks, and wall mirrors; targeted at consumers styling premium living spaces.
- Leather Products Leather home accessories including table runners and placemats, tissue boxes and dustbins, coasters and serving trays, and desk accessories across themed leather collections (Jardin, Brillo, Orbis, Aurum, Linea, Lumina, Lexus, Lattice, Alpha, Zensar, Pixel); targeted at consumers seeking premium leather home accents.
- Candleware and Lighting Candleware collection featuring candles and scents, candle holders, hurricanes, lanterns, votives, and candelabra, plus lighting products including table lamps and floor lamps; targeted at consumers styling premium home ambiances.
- Furniture Furniture pieces including console tables, coffee tables, side tables, nest of tables, benches, pouffes, and trolley/butler trays; targeted at consumers completing premium home interiors.
- Gifting Gifting products organized by occasion including housewarming, trousseau, wedding, gifts for him, gifts for her, and e-gift cards; targeted at consumers purchasing premium home decor items for special occasions.
- E-Gift Cards Digital gift cards available for purchase to gift Address Home products; targeted at consumers seeking a flexible gifting option for friends and family.
Companies that use Address Home
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Address Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Address Home partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Drape ShoppeminorPartner retail location selling Address Home products in Ahmedabad at DS House, Next to Iscon Mega Mall, SG Road.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Address Home competitors and assessment
Company assessmentDirect peers
- Good Earth: India's most established luxury home décor and lifestyle brand, operating owned retail stores and e-commerce. Directly comparable in product categories (tableware, textiles, décor) and affluent Indian consumer targeting, with longer brand heritage.
- Freedom Tree: Indian design-led home décor and lifestyle brand with online and offline presence. Competes head-to-head with Address Home across bed linen, tableware, lighting and decorative accessories for the same premium urban Indian consumer.
- India Circus by Krsnaa Mehta: Indian luxury home décor brand offering textiles, tableware and decorative accessories. Overlaps with Address Home on gifting, cushion covers, dinnerware and the India-themed luxury positioning.
- Chumbak: India-headquartered design-led home and lifestyle brand with omnichannel retail and e-commerce. Comparable in product breadth (cushions, décor objects, dinnerware, gifting) and target segment, though positioned slightly below Address Home on price.
Broad incumbents
- FabIndia Home: Largest Indian home and lifestyle retailer with deep owned-store and online presence. Overlaps with Address Home on bed linen, tableware and home textiles, but at a broader mass-premium price point and with much wider scale.
- West Elm: Global premium home furnishings retailer (Williams-Sonoma Inc. portfolio). Competes in the same product categories — bedding, dining, lighting, furniture, décor — at overlapping premium price points and represents a key global competitive benchmark.
- Pottery Barn: Global premium home furnishings retailer with strong omnichannel and seasonal collection engine. Highly comparable to Address Home in sub-brand / themed-collection merchandising and premium home positioning.
- Crate & Barrel: Global premium home retailer with broad assortments in tableware, bedding, lighting and décor. Comparable to Address Home on multi-category premium home strategy and gifting use case, with substantially larger scale.
- Zara Home: Global fast-fashion-adjacent home brand (Inditex). Operates in the same premium-trend-led décor, bedding and tableware categories as Address Home, with comparable seasonal drop cadence and global brand recognition.
Regional players
- Pure Home + Living: India-based premium home décor and lifestyle retailer (formerly 'Pure Living') with strong pan-India owned-store presence. Direct overlap with Address Home on bed linen, tableware, lighting, wall décor and gifting, and operates in the same Indian luxury tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Address Home social profiles
Digital presenceAddress Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Address Home leadership team
Management profileNumber of profiles
Profiles1 record
Address Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Address Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Address Home
What does Address Home do?
Address Home designs, curates, and retails premium luxury home decor products in India, including cushion covers, bedspreads, cushion fillers, dinner sets, dinnerware, serving items, bar and glassware, decorative objects, wall decor, candleware and lighting, leather home accessories, and furniture, organized into themed collections such as Briza, Quorra, Matrix, Tzarina, Le' Floret, Santorini, and Medicci. Products are sold through its own e-commerce platform and a network of 14+ owned retail stores across India.
Is Address Home a public or private company?
Address Home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Address Home founded?
Address Home was founded in 2008. It employs 51 to 100 people.
Where is Address Home based?
Address Home is headquartered in New Delhi, India, in the Asia region.
How does Address Home make money?
One revenue line is on record: direct Product Sales.
Who are Address Home's main competitors?
Direct peers on record are Good Earth, Freedom Tree, India Circus by Krsnaa Mehta and Chumbak. Broad incumbents are FabIndia Home, West Elm, Pottery Barn, Crate & Barrel and Zara Home. Pure Home + Living is listed as a regional player.
Does Address Home have an API?
No public API is recorded for Address Home.
What industry is Address Home in?
Address Home's product category is Luxury Home Decor Retail. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles), with a secondary code of CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 4491 and its SIC code is 5700.