21LIVE Marketing Software

What 21LIVE Marketing Software does

21LIVE Marketing Software is a Brazilian SaaS company headquartered in Sorocaba that provides a marketing-operations ecosystem for two primary customer segments: marketing agencies (21LIVE Agências) and brands with franchise, distributor, or dealership networks (21LIVE Brands). The platform combines digital asset management (DAM), brandcenter functionality, request and approval workflows, task and team management, social media scheduling for Instagram and Facebook, cooperative-budget (Verba Cooperada) verification, and reporting dashboards into a single cloud-based product. The technology stack includes editable templates with locked brand fields, dedicated client areas with operational timelines, cloud storage scaled by tier (250GB BASIC, 1TB PRO, custom ENTERPRISE), and download/edit/view analytics. Adjacent modules extend the platform: BizProp generates commercial proposals in under one minute, Academia 21LIVE delivers free marketing education content, Helpdesk provides customer support, and the Pizza com Marketing websérie functions as a content channel. Revenue is generated via per-user monthly subscriptions (BASIC at R$45/user/month with a R$1,000 setup fee, PRO at R$55/user/month, ENTERPRISE custom-quoted), supplemented by the BizProp platform and a 21Partners referral program. Go-to-market is sales-led, anchored on WhatsApp outreach (+55 15 9.8122.6263), Calendly demo scheduling for brands, an interactive demo site for agencies, and a content marketing engine spanning blog, masterclasses, and the websérie. Customer evidence includes more than 15 enterprise logos spanning heavy equipment (CNH Industrial, Iveco, Case IH, New Holland, Metso), retail (Dpaschoal, Rede Ancora, Disensa), automotive aftermarket (Fras-le), and healthcare (Diolaser, Adoxy).

Name

21LIVE Marketing Software

Legal name

21LIVE

Website

https://21live.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

21LIVE is a Brazilian SaaS company offering a marketing-operations ecosystem for marketing agencies and brand/franchise networks, combining DAM, brandcenter, workflow automation, and social scheduling. It monetizes via tiered per-user subscriptions anchored on a WhatsApp-led sales motion.

Ownership category

akta.pro rank

Product category

Marketing Operations Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAKAE

Process & Case Management Low-Code Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

Keywords

• Marketing operations software
• Brand asset management
• Agency management platform
• Franchise marketing software
• Digital asset management

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription - Agencies: Monthly subscription tiers (BASIC, PRO, ENTERPRISE) with per-user pricing model. BASIC starts at R$45/month per user with R$1,000 setup fee. PRO at R$55/month per user. ENTERPRISE is custom quoted.
2. BizProp - Commercial Proposal Tool: Separate platform for creating commercial proposals, positioned as a complementary tool to the main 21LIVE ecosystem

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

21LIVE provides a cloud-based marketing management ecosystem for marketing agencies and brands with franchise/distributor networks, combining digital asset management (DAM), brandcenter functionality, social media scheduling, workflow automation, and cooperative budget verification in a single platform. The core offerings consist of two flagship products—21LIVE Agências (agency operations management) and 21LIVE Brands (franchise/distributor network coordination)—plus BizProp for automated commercial proposal generation. The platform enables 30-day implementation and supports dedicated client areas, request and approval workflows, task management, and reporting dashboards.

Product overview

21LIVE Marketing Software is a unified marketing management ecosystem consisting of two core platforms (21LIVE Agencies and 21LIVE Brands) plus complementary modules including BizProp for proposal generation, Academia 21LIVE for marketing education, Helpdesk for customer support, and Pizza com Marketing for educational webseries content. The platform serves both marketing agencies and brands with distributor/franchise networks, offering digital asset management, workflow automation, social media management, and reporting capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• 21LIVE Agências: Software solution for marketing agencies, providing tools for client area management, request central, approval central, task management, team management, and instant dashboards and reports.
• 21LIVE Brands
• BizProp
• Academia 21LIVE
• 21Partners
• Helpdesk
• PCM (Pizza com Marketing)

Products and services

• 21LIVE Agências Management software for marketing agencies providing dedicated client areas, a centralized request center, approval center, task management, team management, and instant dashboards and reports for end-to-end client work, from briefing through approval. Targets Brazilian marketing agencies managing multiple client accounts.
• 21LIVE Brands Marketing management solution for brands operating distributors, points of sale, dealerships, and franchise networks. Includes sharing drive for asset distribution, art customization with brand-safe editable templates, request center, approval center, instant dashboards and reports, cooperative budget (Verba Cooperada) management, and e-learning for distributor training. Used by enterprises such as CNH Industrial, Iveco, Metso, Case, New Holland, and Dpaschoal.
• BizProp Platform that creates commercial proposals in under 1 minute with automated product and service registration for sales teams. Positioned as a complementary tool to the main 21LIVE ecosystem, used by agencies and brands needing fast, standardized proposal generation.

Quantifiable outcome

• Implementation process completed in 30 days depending on agency dedication
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pipefy: Pipefy is a Brazilian-founded process and workflow management platform widely used in LATAM. It overlaps with 21LIVE's request center, approval workflows, and operational flow features, and shares the same Brazilian SaaS DNA.
• Brandfolder (Smartsheet): Brandfolder is a DAM solution (now part of Smartsheet) focused on brand asset storage, distribution, and analytics. It overlaps with 21LIVE's brandcenter functionality for organizations managing creative assets across distributed units.
• Bynder: Bynder is a leading digital asset management (DAM) and brand management platform used by global enterprises to organize, distribute, and track brand assets. It directly competes with 21LIVE Brands' brandcenter/DAM capabilities, especially for multi-unit franchise and distributor networks.
• Aprimo: Aprimo is a marketing operations platform combining DAM, workflow automation, and resource management for enterprise marketing teams. It targets the same brand/agency operational challenges 21LIVE addresses with its integrated ecosystem.

Broad incumbents

• Hootsuite: Hootsuite is a leading social media management platform with scheduling, publishing, and analytics for Instagram and Facebook. It overlaps directly with 21LIVE's built-in social media scheduling and hashtag management features.
• Monday.com: Monday.com is a horizontal work operating system with marketing agency templates. It competes with 21LIVE Agências on workflow automation, project/task management, and client collaboration, though without integrated DAM or franchise-specific tooling.
• Asana: Asana is a leading workflow and task management platform that overlaps with 21LIVE's task management, team management, and client area features for marketing agencies, though without DAM or brandcenter depth.
• Adobe Experience Manager / Workfront: Adobe Experience Manager and Workfront provide enterprise DAM, workflow, and marketing operations tooling. They compete with 21LIVE in the brand asset distribution and approval workflow space, particularly for larger global brands.
• HubSpot Marketing Hub: HubSpot is a broad marketing automation platform with strong LATAM presence. It overlaps with 21LIVE's social media scheduling, asset management, and reporting features, though it is horizontal where 21LIVE is vertical for agencies/franchises.

Emerging players

• Canva: Canva has expanded from design into Brand Hub / DAM territory, offering brand asset storage, templates, and approval workflows. It increasingly overlaps with 21LIVE's editable templates and brand asset distribution features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/21live

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 21LIVE Marketing Software