Surf Beach Holiday Park

What Surf Beach Holiday Park does

Surf Beach Holiday Park is one of five coastal holiday parks (alongside Kiama Harbour Cabins, Kendalls Beach, Werri Beach, and Seven Mile Beach) operated by Kiama Municipal Council under the unified Kiama Coast Holiday Parks brand. Located on the NSW South Coast approximately 1.5 hours south of Sydney, the park offers a full accommodation ladder — holiday cabins, powered and unpowered caravan and camping sites, and access to a broader network that includes safari tent glamping and surf shaks at Seven Mile Beach — catering primarily to families, pet owners, couples, caravanners, and adventure travelers. On-site amenities include a resort-style swimming pool, splash pad, arcade room, camp kitchen, and playground, with dog-friendly options available outside NSW school holidays and long weekends.

The business runs on a direct-to-consumer GTM model. Bookings, reservations, and park management are handled through the RMS Cloud property management system, supplemented by phone and email reservations, and demand generation is driven by an owned blog, an Instagram channel (@kiamacoastholidayparks), email newsletter, and participation in consumer travel shows including the Sydney Caravan Camping Supershow, Canberra Caravan Camping Expo, and Sydney Dog Lovers Festival. The park previously traded as Surfside Caravan Park and currently operates under the leadership of park manager Gordon, who also manages Seven Mile Beach Holiday Park.

Revenue is generated almost entirely from accommodation rental — nightly and weekly stays across cabins, sites, and premium units — with pricing structured around a 2-night minimum, seasonal differentials, and promotional offers such as Stay 4 Pay 3, Stay 7 Pay 5, and Valentine's Stay 3 Pay 2. The broader portfolio has accumulated credible third-party validation, including NSW Top Tourism Town 2024, CCIA Best Holiday Park Hall of Fame (first park to achieve three consecutive wins, 2016-2019), and inclusion of Kiama Blowhole on Australian Traveller's 100 Aussie Wonders list. The 2024 marketing partnership with Crooked River Estate winery extends the commercial model into cross-promotion with the South Coast wine region.

Name

Surf Beach Holiday Park

Legal name

Surf Beach Holiday Park (operated by Kiama Municipal Council)

Website

https://kiamacoast.com.au

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Surf Beach Holiday Park is one of five council-operated coastal holiday parks in the Kiama Coast Holiday Parks network on the NSW South Coast of Australia, offering cabins, powered and unpowered camping sites, and pet-friendly options to families, couples, caravanners, and adventure travelers via direct-to-consumer RMS Cloud bookings.

Ownership category

akta.pro rank

Product category

Holiday Park Accommodation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Marina RV & Waterfront Campgrounds (THAMAJAH)

akta.pro secondary industry

Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Holiday park accommodation
• Caravan camping sites
• Cabin rental services
• Pet friendly stays
• Coastal vacation rentals

Headquarters

HQ city

Kiama

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Accommodation Rental: Primary revenue from renting holiday accommodation including cabins, powered/unpowered caravan and camping sites, safari tents, and surf shaks. Revenue is generated through nightly and weekly stays with peak season pricing differentials.
2. Glamping and Specialty Accommodation: Premium safari tent experiences at Seven Mile Beach and unique accommodation options provide additional revenue streams with higher per-night rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Surf Beach Holiday Park rents coastal holiday accommodation including cabins, powered and unpowered caravan and camping sites, and pet-friendly options in Kiama, NSW. The park operates within the Kiama Coast Holiday Parks network of five interconnected coastal parks, offering on-site amenities such as a resort-style pool, splash pad, arcade room, and camp kitchen. Guests book directly through the RMS Cloud booking platform, by phone, or by email.

Product overview

Surf Beach Holiday Park is one of five holiday parks operated by Kiama Coast Holiday Parks along the stunning South Coast of NSW, Australia. The offering is a unified holiday park providing diverse accommodation options including cabins, powered/unpowered caravan and camping sites, and glamping options. The park features resort-style swimming pools, splash pads, arcade rooms, camp kitchens, and playgrounds. Surf Beach Holiday Park is notably dog-friendly outside peak seasons, while the broader Kiama Coast portfolio includes options with spa baths, safari tents, and various family-oriented amenities across the five parks. Gift vouchers are available as an add-on offering for all parks.

Differentiator

Problem solved

Functional benefit

Products and services

• Surf Beach Holiday Park Coastal holiday park offering camping, caravan sites, and cabin accommodation in Kiama, NSW, with amenities including a resort-style swimming pool, splash pad, arcade room, and pet-friendly options outside peak seasons.
• Powered and Unpowered Campsites Caravan and camping sites with and without power connections, available for tents, motorhomes, caravans, and camper-trailers at Surf Beach Holiday Park.
• Holiday Cabins Well-appointed cabin accommodation options equipped with modern amenities to ensure comfortable stays for various budgets and group sizes at Surf Beach Holiday Park.
• Dog-Friendly Accommodation Pet-friendly cabins and campsites available outside NSW school holidays and long weekends, with dog off-leash areas nearby at Surf Beach, Kendalls Beach, Werri Beach, and Seven Mile Beach parks.
• Gift Vouchers Gift vouchers available for purchase that contribute toward or pay for accommodation costs across Kiama Coast Holiday Parks.
• Glamping Safari Tents Premium safari tent experiences at Seven Mile Beach Holiday Park sleeping up to 4 guests with private bathroom; $50 pet fee applies where pets are permitted.

Quantifiable outcome

• NSW Top Tourism Town 2024
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Crooked River EstatecoreGTM or Marketing Partner · 1 June 2024Marketing partnership with Gerringong winery offering guests 10% discount on wine purchases, complimentary wine tastings midweek, and joint Winter Warmers Booking Contest with $150 Crooked River voucher and $200 holiday park voucher as prizes. Valid for stays until 31 December 2024.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Jolly Swagman Holiday Park: Coastal NSW holiday park offering cabins and caravan accommodation. Comparable in product and customer type but operates in a different coastal geography (Sydney-area).

Direct peers

• BIG4 Holiday Parks: Australia's largest holiday park network with ~180 parks nationwide, offering cabins, caravan sites, and camping. Direct comparable to Surf Beach Holiday Park in product offering (cabins + powered sites), customer base (families, caravanners), and multi-park network model — but at much larger national scale.
• Aspen Holiday Parks: Holiday park operator with parks across Australia including NSW coastal locations. Comparable in offering cabins and powered sites, family-friendly amenities, and pet-friendly options.
• NRMA Parks and Resorts: Operates a portfolio of holiday parks and resorts across NSW and other Australian states with cabins, caravan, and camping sites. Highly comparable on geography (significant NSW presence) and product mix, including pet-friendly offerings similar to Surf Beach.
• Ingenia Holidays: Holiday park operator with NSW coastal parks offering cabins, caravan sites, and family amenities. Comparable to Surf Beach on accommodation mix and target segments including families and pet owners.
• Discovery Holiday Parks: Network of 60+ holiday parks across Australia offering cabins, powered sites, and camping accommodation. Competes with Surf Beach in the same caravan-and-holiday-park category, particularly in coastal destinations.
• Reflections Holiday Parks: NSW-focused holiday park operator managing parks on crown land, offering cabins and camping with coastal focus. Closely comparable to Surf Beach on geography, public-sector ownership model, and coastal NSW positioning.
• Tasman Holiday Parks: Australian and New Zealand holiday park chain with cabin, caravan, and camping inventory in coastal and family destinations. Comparable product offering and family-targeted positioning.

Others

• Tourism Australia: National tourism marketing body that drives inbound demand to destinations like Kiama. Relevant as the upstream demand generator rather than a direct competitor.
• Crooked River Estate: Gerringong winery marketing partner of Kiama Coast Holiday Parks. Not a direct competitor but a regional destination-tourism partner with co-marketing programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kiamacoastholidayparks
• LinkedInlinkedin.com/company/surf-beach-holiday-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Beach Holiday Park