22 Design – Innovative UX/UI studio from Budapest

Name

22 Design – Innovative UX/UI studio from Budapest

Legal name

22 Media és Design Stúdió Kft.

Website

https://22.design

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

UX/UI Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• UX/UI design services
• Conversion rate optimization
• No-code website development
• User experience research
• Digital product design

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project-Based Professional Services: UX/UI design projects, website development, and consulting engagements billed on a per-project basis. Services include UX/UI design, graphic design, no-code/low-code development, UX research, service design, and UX audits.
2. UX Audit Packages: Fixed-price audit packages including Starter (190,000 HUF), Advanced (490,000 HUF), and Hardcore CRO packages for ongoing conversion optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

22 Design is a Budapest-based UX/UI studio that sells conversion-focused design, research and strategy services to enterprises and growth-stage companies. Core deliverables include UX/UI design, graphic and brand design, no-code/low-code website development in Webflow and Framer, UX research and usability testing, service design, fixed-price UX audits, and ongoing conversion rate optimization. Clients engage the studio on a project or subscription basis to redesign digital products, modernize webshops and unify fragmented digital ecosystems.

Product overview

22.design is a Budapest-based UX/UI design studio offering a comprehensive suite of design and research services organized into three phases: Create (UX/UI Design, Graphic Design, No-Code/Low-Code Development), Research/Validate (UX Research & Usability Tests, Service Design), and Scale/Finetune (UX Audit, UX Tracking/CRO). The studio specializes in conversion-focused design, using platforms like Framer and Webflow for development, Figma for design, and tools like make.com and Zapier for client automation. AI-enhanced capabilities include Midjourney for image generation and UXpilot for prototyping. Notable client work includes job portal redesigns, e-commerce optimizations, and telecom ecosystem consolidation documented through case studies.

Differentiator

Problem solved

Functional benefit

Products and services

• UX/UI Design User interface design service for businesses seeking conversion-focused digital experiences. Delivers wireframes, UI designs, design systems and developer handoff using Figma, targeting enterprises and growth-stage companies that need more signups, higher AOV or improved product usability.
• Graphic Design Visual design service covering logo creation, brandbook development and digital asset design, blending classic design techniques with modern AI tools like Midjourney and Stable Diffusion. Built for brands that need consistent visual identity across digital properties.
• No-Code/Low-Code Development Website and web application development using Webflow and Framer platforms. Enables rapid prototyping and product launches without traditional development backlog, marketed to clients needing speed-to-market and the ability to iterate without traditional engineering teams.
• UX Research & Usability Tests Qualitative and quantitative user research service including user interviews, surveys, field research, persona creation and usability testing. Used to inform design decisions for client products and digital services.
• Service Design Strategic service design using Business Model Canvas, customer journey mapping and co-creation workshops to transform end-to-end service experiences. Targets organizations seeking to redesign service journeys for higher customer satisfaction and loyalty.
• UX Audit Heuristic evaluation and UX audit service sold in fixed-price tiers: Starter (190,000 HUF) for best-practice research, heuristic and CRO audit, and prioritized issue list; Advanced (490,000 HUF) adding usability testing with 4 participants; and Hardcore CRO for ongoing continuous optimization. Designed for fast diagnostic impact.
• UX Tracking / CRO Ongoing conversion rate optimization service covering heatmaps, session recordings, A/B testing, user interviews, quantitative design testing, social listening and competitor analysis. Delivered as a continuous subscription engagement rather than a one-off project.

Quantifiable outcome

• 3x conversion growth for Dreamjo.bs recruitment portal
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDEO: Pioneering global design consultancy with service design, UX research, and digital product practices. Comparable methodology and enterprise client base but operates at global incumbent scale versus 22 Design's boutique model.
• Huge: Brooklyn-headquartered digital agency delivering UX, design systems, and commerce experiences for global enterprises like Vodafone. Directly comparable enterprise customer overlap but at significantly larger scale.
• R/GA: Global design and technology consultancy offering UX, brand, and product innovation across a broad portfolio. Overlaps with 22 Design's enterprise digital transformation work but at much larger scale and broader scope.
• Frog Design (Capgemini Invent): Global design and innovation firm (now part of Capgemini Invent) providing UX strategy, product design, and brand experience for large enterprises. Overlaps with 22 Design's enterprise transformation engagements.

Emerging players

• Stink Studios: Boutique creative studio combining design, technology, and film for ambitious brands. Comparable in creative-led boutique positioning, though more focused on immersive and brand campaigns than 22 Design's CRO-flavored UX work.

Direct peers

• Work & Co: Brooklyn-based digital product studio designing and engineering commerce and content experiences for major brands. Comparable in full-lifecycle UX/build offering and enterprise client caliber.
• Clay: San Francisco-based digital design and product studio building user interfaces and design systems for tech-forward clients. Directly comparable in offering UX/UI design, no-code/Framer-style prototyping, and conversion-focused engagements.
• Ustwo: London-founded digital product studio with a senior, multi-disciplinary model delivering UX/UI design and product strategy for enterprise and growth-stage clients. Comparable studio structure and CRO-flavored value proposition.
• Netguru: Poland-based digital agency offering UX/UI design, product development, and CRO-adjacent services with similar senior practitioner teams. Most directly comparable European peer in scale, service mix, and client base.

Regional players

• Eleks: Ukrainian-headquartered digital product engineering and design firm with offices across CEE. Comparable in geographic region and bundled design-plus-development offering, though typically at larger engineering scale than 22 Design's senior-only boutique.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/22-design-budapest

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22 Design – Innovative UX/UI studio from Budapest