Artdance

What Artdance does

Artdance is a Polish dance equipment retailer and dance camp operator headquartered in Kraków, Poland, operating as a sole proprietorship under owner Dariusz Kasztulski with a 7-person team. The company runs three coordinated web properties — a corporate site (artdance.pl), an e-commerce storefront (sklep.artdance.pl), and a dance-camp booking platform (kolonie.artdance.pl) — alongside a physical retail store in Kraków that is currently temporarily closed for relocation. Its operating geography is domestic to Poland, with no disclosed international footprint.

The product portfolio spans dance footwear (women's, men's, and children's lines across Latin American and Standard categories, including ALN, ASN, AML, AMS, ADZ, ACH, and ACHL series, plus training shoes and ballet flats), dance costumes (competition dresses, men's shirts and waistcoats, children's "PIERSZY KROK" collection, and training wear such as skirts, bodysuits, and dresses), and a curated fabrics and accessories catalog (crepe, satin, lace, crinoline, Spanish fringes, lycra, mesh, organza, żorżeta, ribbons). A differentiating capability is the in-house Pracownia Krawiecka (sewing workshop), which delivers custom tailoring, alterations, and design services for competition and training costumes by appointment. The company also runs summer and winter dance camps for children and youth at multiple Polish resort locations, featuring instructors drawn from Polish TV dance programs.

Artdance generates revenue through direct-to-consumer channels: retail of dance equipment via its e-commerce site (with orders also accepted by email or phone) and the Kraków physical store; seasonal dance camps priced at 949 PLN (6-night winter) to 1,500 PLN (12-night summer), inclusive of accommodation, full board, transport, insurance, and dance instruction; and bespoke tailoring services. Pricing is denominated in Polish Zloty, with competition dresses ranging from 800 to 2,650 PLN and training wear from 120 to 420 PLN. Primary customer segments are individual dance competitors (Latin American and Standard) seeking specialized equipment and competition costumes, and families enrolling children in supervised dance-themed holiday camps, with a secondary segment of dance schools and studios purchasing in bulk or commissioning custom costumes.

Name

Artdance

Legal name

ArtDance

Website

https://artdance.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Artdance is a Kraków, Poland-based dance equipment retailer and dance camp operator serving Polish dancers with specialized footwear, costumes, fabrics, custom tailoring, and seasonal youth dance camps.

Ownership category

akta.pro rank

Product category

Dance Apparel and Footwear

NAICS

Shoe Retailers (45821), Arts, Entertainment, and Recreation (71)

SIC

Retail-Shoe Stores (5661), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSAJAGAJ

Costume, Dancewear & Performance Wardrobe Care

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Specialty Garment Care (Wedding Dresses, Suits, Delicates)

SECONDARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

Keywords

• Dance footwear retail
• Dance costume sales
• Dance camp services
• Custom dance tailoring
• Ballroom dance apparel

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Dance Equipment Retail: ArtDance sells dance shoes, dance costumes, fabrics, and accessories through their online store and physical location. Products include dance shoes (men's, women's, children's), competition costumes (LA - Latin American, ST - Standard), training wear, and sewing services for custom costumes.
2. Dance Camps: ArtDance organizes summer and winter dance camps for children and youth in Poland. Camps include accommodation, meals, dance instruction, recreational activities, and transport. Pricing varies by camp duration and includes full board and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ArtDance is a Polish dance equipment retailer and dance camp organizer based in Kraków. The company sells dance shoes, dance costumes, fabrics, and accessories for ballroom and Latin American dance through its e-commerce site (sklep.artdance.pl) and physical retail store. It also operates a custom tailoring workshop (Pracownia Krawiecka) for personalized competition costumes and organizes summer and winter dance camps for children and youth at Polish resort locations.

Product overview

Artdance is a Polish dance costume and footwear e-commerce company based in Kraków operating multiple websites (artdance.pl, sklep.artdance.pl, kolonie.artdance.pl). The product portfolio centers on a comprehensive range of dance footwear (women's Latin and Standard shoes with various heel types including ALN/ASN series; men's Latin and Standard shoes including AML/AMS series; children's shoes ADZ/ACH/ACHL series; training shoes and ballet flats) and dance costumes (women's competition dresses including SAMANTA and custom Latin/Standard dresses; men's costumes including body shirts, waistcoats, and trousers; children's costumes including PIERSZY KROK dress collection; training outfits including skirts LA/ST, bodysuits, and dresses). The offering is complemented by fabrics and sewing supplies (crepe, satin, lace, fringes, crinoline, mesh) and a tailoring workshop for custom costumes. The company also operates dance camps and winter retreats for youth.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Latin Dance Shoes (Obuwie taneczne damskie - Łacina)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Sansha: International dancewear manufacturer and retailer covering ballet, jazz, ballroom, and dance fitness — adjacent competitor in the broader dance equipment category.
• Capezio: Established global dancewear brand offering shoes, costumes, and accessories across ballet, ballroom, and contemporary dance — broader portfolio but overlaps with ArtDance's shoe and costume assortment.
• Bloch: Major dancewear brand offering ballet, ballroom, and contemporary dance shoes, costumes, and accessories worldwide — competes with ArtDance across multiple product categories.

Direct peers

• Werner Kern: German manufacturer and retailer of high-end Latin and Standard dance shoes — directly comparable to ArtDance's core shoe offering across men's and women's dance footwear categories.
• Very Fine Dance Shoes: US-based dance shoe retailer/maker specializing in Latin, ballroom, and practice shoes — comparable niche focus on dance footwear sold through online channels.
• Supadance: UK-based manufacturer of Latin, Standard, and ballroom dance shoes with global D2C distribution — a direct competitor in the dance shoe segment ArtDance serves.
• International Dance Shoes: UK dance shoe brand offering men's, women's, and children's Latin, Standard, and practice shoes — directly comparable SKU range and target customer (competitive dancers) as ArtDance.
• Diamant Tanzschuhe: German dance shoe manufacturer producing Latin, Standard, and training shoes sold via direct-to-consumer channels — overlaps closely with ArtDance's ALN, ASN, AML, AMS, and ATR product lines.
• DanceShopper: Online dance shoe and dancewear retailer with broad selection across Latin, Standard, and practice shoes — competes directly with ArtDance's e-commerce offering.

Emerging players

• Rica Lewis: Polish dancewear and dance shoe brand based in Poland, offering costumes and footwear for competitive dancers — direct regional competitor in ArtDance's home market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/artdance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artdance