Медийна платформа „24 часа”

What Медийна платформа „24 часа” does

Медийна платформа „24 часа" is a Bulgarian digital news media platform operating since 1991 and serving as the flagship online publication of Медийна Група България (Media Group Bulgaria), a diversified media conglomerate headquartered in Sofia that also encompasses titles such as 168 часа, България днес, МИЛА, and 24 здраве. The platform publishes comprehensive Bulgarian-language news coverage across politics, business, sports, international affairs, health, lifestyle, and reference content for the Bulgarian general public.

The core product is the 24chasa.bg website, supplemented by native iOS and Android mobile applications, a dedicated podcast section, and three original video podcast series — "ДЖОБни съвети" (personal finance, with УниКредит Булбанк), "НЕперфектните с Мила" (long-form interviews), and "Машина на времето" (historical documentary marking the brand's 35th anniversary). The technology stack is a standard digital publishing platform with integrated video and podcast delivery, OAuth-based registration (Google sign-in), and a personalization feature called "Моят 24 часа" that allows registered users to customize their feed and save articles. Free registration provides archive access and a daily newsletter; premium subscription pricing is not publicly disclosed.

The business model combines digital advertising (display ads and branded content projects such as "Сигурни с VISA", "Модерен оптимизъм", "Умно за пенсиите") with subscription revenue on a freemium basis. Distribution is direct-to-consumer via web, mobile apps, email newsletter, and social channels (Facebook, Twitter, Viber, LinkedIn), with content syndication across the wider Media Group Bulgaria portfolio. The company is privately held, reports no public listing, and has no disclosed funding rounds, headcount, or revenue figures in the available source material.

Name

Медийна платформа „24 часа”

Legal name

24 Часа

Website

https://24chasa.bg

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Медийна платформа „24 часа" (24 Chasa) is a Bulgarian digital news media platform founded in 1991, operating under Media Group Bulgaria. It serves Bulgarian-speaking audiences with multi-format news (web, mobile apps, podcasts, video) across politics, business, sports, lifestyle, and international affairs, monetized via digital advertising and freemium subscriptions.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

Keywords

• Digital news media
• Bulgarian journalism
• Online publishing platform
• Video podcast content
• News subscription

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: Advertising revenue generated through display ads, sponsored content, and branded articles on the platform
2. Subscription Services: Premium subscription model offering enhanced access to content and personalized features

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Медийна платформа „24 часа" operates a Bulgarian-language digital news media platform delivered through its website 24chasa.bg, native iOS and Android mobile apps, and original video podcast series. It provides multi-category news coverage (politics, business, sports, lifestyle, health, international), opinion content, and personalized news features to Bulgarian consumers under a freemium model combining free registration with premium subscriptions and advertising.

Product overview

The Медийна платформа „24 часа” (Media Platform "24 Hours") is a Bulgarian digital news media company operating as part of the Media Group Bulgaria (Медийна Група България). The platform functions as a multi-format news organization offering a unified main news website (24chasa.bg) with dedicated sections for Bulgarian news, business, sports, opinions, international, lifestyle, health, and reference content. The product portfolio includes native iOS and Android mobile applications, and three distinct video podcast series: ДЖОБни съвети (financial advice), НЕперфектните с Мила (personal stories), and Машина на времето (historical documentary). Additional features include personalized news delivery through Моят 24 часа, free user registration with archive access, and YouTube-distributed video content. The platform has been operating for over 35 years, celebrating its anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• ДЖОБни съвети (Jobni Saveti): Financial literacy podcast series providing money management tips and investment advice
• Неперфектните с Мила (Nepperfectnite s Mila)
• Машина на времето (Time Machine)

Products and services

• 24chasa.bg News Website Main news website of the 24 часа media platform offering news coverage across categories including Bulgaria, Business, Sports, Opinions, International, Lifestyle, Health, and Reference sections, with article pages, video content, and user registration features. Targeted at Bulgarian-speaking general public readers.
• 24 часа Mobile Apps (iOS / Android) Native mobile applications for iOS (App Store) and Android (Google Play) providing access to news content, video, podcasts, and personalized news features (Моят 24 часа) on mobile devices for Bulgarian readers.
• Джобни съвети (Pocket Advice) Podcast Video podcast series focused on personal finance advice, featuring financial experts discussing topics such as investments, banking, euro adoption, and financial planning. Published biweekly on YouTube and the 24chasa platform.
• Неперфектните с Мила (The Imperfects with Mila) Podcast Podcast series hosted by journalist Mila Ivanova featuring in-depth conversations with notable Bulgarians about personal stories, life experiences, failures, and authenticity.
• Машина на времето (Time Machine) Podcast Video documentary series by journalist Viki Kostova marking the 35th anniversary of 24 часа newspaper, featuring GenZ perspectives on Bulgarian history, politics, and societal changes over the past decades.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Медийна Група България (Media Group Bulgaria)coreStrategic or Co-development Partner24 часа is a flagship publication of Media Group Bulgaria, a media conglomerate encompassing multiple Bulgarian publications including Български фермер, 168 часа, България днес, МИЛА, 24 здраве, Мама 24, Dotbg, Хай Клуб, Спомен, and Ментренд. The group operates under unified management at mgb.bg.
• VISA (Сигурни с VISA project)minorGTM or Marketing PartnerBranded content partnership for financial security awareness, part of the platform's editorial projects portfolio
• Български център за нестопанско правоminorGTM or Marketing PartnerNonprofit partner for 'Българската азбука на чудесата' (Bulgarian Alphabet of Wonders) initiative supporting civic education and literacy
• УниКредит БулбанкminorGTM or Marketing PartnerFinancial literacy content partnership through 'ДЖОБни съвети' podcast featuring banking experts discussing personal finance topics
• Център за асистирана репродукцияminorGTM or Marketing PartnerHealth content partnership for 'Персонален НОИ' project covering assisted reproduction and social security topics

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Offnews.bg: Bulgarian digital news platform covering politics and general news. Competes with 24 часа for Bulgarian-speaking readers and digital ad spend in the same horizontal news segment.
• Dnevnik.bg: One of Bulgaria's leading digital news platforms covering politics, business, and general news. Directly competes with 24 часа for Bulgarian-language news readership and digital advertising budgets in the same domestic market.
• Mediapool.bg: Established Bulgarian digital news outlet focused on politics, investigations, and analysis. Competes head-to-head with 24 часа in Bulgarian-language news coverage and operates with a similar advertising and subscription revenue model.
• Economedia: Bulgarian media group publishing Capital.bg, Dnevnik.bg, and other business/policy titles. Direct competitor to Media Group Bulgaria's portfolio including 24 часа, with overlapping audience in Bulgarian business and general news.
• Capital.bg: Bulgarian business and general news digital publication. Comparable to 24 часа's business and finance sections, with overlapping audience and advertiser base in the Bulgarian market.
• Sega Daily (Сега): Long-established Bulgarian newspaper with digital presence covering general news, opinion, and analysis. Comparable historical legacy print-to-digital transition and similar target audience as 24 часа.

Broad incumbents

• Bulgarian National Television (BNT): Public service broadcaster in Bulgaria operating television and digital news platforms. Competes with 24 часа for general news audiences and operates as a broader incumbent in Bulgarian news media.
• bTV Media Group: Largest private television broadcaster in Bulgaria with digital news properties. A broader incumbent in Bulgarian media competing for audience attention and digital ad budgets across multiple formats beyond 24 часа's core news focus.
• Nova Broadcasting Group: Major Bulgarian media conglomerate with TV, digital, and news operations. Competes with 24 часа for Bulgarian news audience share and digital advertising revenue as a broader multi-format incumbent.

Regional players

• BNR (Bulgarian National Radio): Bulgarian public service radio broadcaster with digital extensions. Adjacent comparable in Bulgarian-language audio/news media, though primarily operating in radio rather than the digital print/video format 24 часа specializes in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/24chasa
• LinkedInlinkedin.com/company/media-platform-24-chasa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Медийна платформа „24 часа”