4Fire International ApS

What 4Fire International ApS does

4Fire International ApS is a privately held Danish fire safety equipment company headquartered in Vejle, South Denmark, founded by two firefighters — Lars Bo Nissen and Jacob Pedersen — with a combined 25+ years of firefighting and fire prevention experience. The company designs, develops, and produces a portfolio of fire extinguishers, automatic fire suppression systems, fire blankets, smoke alarms, and adjacent first-aid products (eyewash stations, first-aid kits, burn gel, AED defibrillators). Its flagship product, the 112 BRANDSLUKKER, is a compact PFAS-free Danish-developed aerosol extinguisher positioned ahead of the upcoming EU ban on PFAS in fire-suppression agents; the proprietary extinguishing fluid is engineered to leave minimal residue, be safe for use on humans, and form a protective film that resists reignition. The product range is rounded out with EN 3-approved traditional extinguishers (powder, CO2, water, universal), the FireSearch automatic detector-hose suppression system for engine rooms and commercial kitchens, pre-configured package solutions for households and small businesses, and accessories (wall holders, neoprene sleeves, ergonomic handles, transport brackets, weatherproof cabinets).

The company operates a dual go-to-market: a self-serve e-commerce store at 4fire.dk selling to both consumers and B2B account holders (with multi-pack discounts ranging 8–13%), plus an enterprise field-sales motion supported by a nationwide certified service technician network ("4 Fire Teknik") that delivers professional installation and mandatory annual fire-equipment inspections (DS 2320) across Denmark. Pricing spans low-ticket consumer items (229 DKK per 112 BRANDSLUKKER) to quote-based commercial suppression systems starting at 19,995 DKK and recurring annual inspection contracts from 795 DKK per year. The company has secured product recommendations from all major Danish insurers — Topdanmark, Thisted, Gjensidige, Lærerstandens Brandforsikring, and Forsia — along with approvals from five vintage-car insurers, providing unusually broad third-party endorsement for a 6-employee operation. All products meet DS/EN 3 European standards, and the company's geographic operations are limited to Denmark, with no international sales footprint disclosed.

Name

4Fire International ApS

Legal name

4 FIRE INTERNATIONAL ApS

Website

https://4fire.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

4Fire International ApS is a Danish fire safety equipment company serving consumers and businesses exclusively in Denmark. It designs, produces, and sells PFAS-free aerosol extinguishers, automatic suppression systems, fire blankets, and first aid products via e-commerce, B2B accounts, and a nationwide certified inspection service network.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

Keywords

• Fire safety equipment
• Aerosol fire extinguishers
• Automatic fire suppression
• Fire safety inspections
• First aid equipment

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of fire safety products through e-commerce platform and B2B accounts. Product categories include fire extinguishers (112 BRANDSLUKKER, universal, powder, CO2, water), fire blankets, smoke alarms, first aid equipment, safety packages, and accessories. Revenue is transaction-based with per-order pricing.
2. Installation Services: Professional installation of automatic fire suppression systems (fryer suppression, point extinction systems) for commercial kitchens, electrical cabinets, and vehicle engine compartments. Service includes documentation and compliance certification.
3. Inspection Services (4 Fire Teknik): Nationwide mandatory fire equipment inspections (lovpligtige eftersyn) including documentation and certification. Performed by certified service technicians throughout Denmark. Covers fire extinguishers, hose reels, and other fire safety equipment.
4. Training Courses: Training courses including certification as 'Sagkyndig Person' (competent person) for fire equipment inspections.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

4Fire International ApS develops, manufactures, and sells fire safety equipment — most notably the proprietary PFAS-free aerosol extinguisher 112 BRANDSLUKKER — alongside a full range of certified fire extinguishers, fire blankets, smoke alarms, automatic fire suppression systems, and first aid products for Danish consumers and businesses. The company also delivers nationwide installation, mandatory inspection and certification services through its 4 Fire Teknik division, plus training courses for competent fire equipment persons.

Product overview

4Fire International ApS is a Danish fire safety equipment company founded by two firefighters, offering a comprehensive portfolio of fire safety and first aid products. The core product is the proprietary 112 BRANDSLUKKER, a Danish-developed PFAS-free aerosol fire extinguisher available in various configurations (standalone, with accessories, and multi-packs). The company complements this with a full range of traditional fire safety equipment including universal, powder, CO2, and water extinguishers; fire blankets; smoke alarms; and automatic fire suppression systems for fryers and engine rooms. First aid offerings include eyewash stations, first aid kits, burn gel, and AED heart starters. Products are sold both individually and as pre-configured package solutions (family, home, business, fryer, and security packages) targeting both private consumers and commercial/industrial customers. The company also provides installation services through its 4 Fire Teknik division and annual inspection services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1,358 car fires per year in Denmark - 2-3 minutes critical response window
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Topdanmark ForsikringcoreOthersTopdanmark recommends 112 BRANDSLUKKER to their policyholders as an approved fire safety product. This endorsement represents strong market validation from a major Danish insurance provider.
• Gjensidige ForsikringcoreOthersGjensidige recommends 112 BRANDSLUKKER to their Danish policyholders as an approved fire safety solution.
• Thisted ForsikringcoreOthersThisted Forsikring recommends 112 BRANDSLUKKER to their policyholders as an approved fire safety product.
• Lærerstandens BrandforsikringcoreOthersLærerstandens Brandforsikring (teachers' fire insurance) recommends 112 BRANDSLUKKER to their members.
• Forsia ForsikringcoreOthersForsia Forsikring recommends 112 BRANDSLUKKER as an approved fire safety product for their policyholders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kidde: Large global fire-safety brand (part of Carrier) covering residential extinguishers, smoke alarms, and CO detectors. Comparable on consumer fire-safety SKUs but operates at massive scale and broad incumbency versus 4Fire's specialist Danish niche.
• First Alert: Mass-market consumer home-safety brand (smoke/CO alarms, fire extinguishers). Comparable to 4Fire's consumer channel and package SKUs, but operates as a broad incumbent via retail distribution rather than direct/insurance channel.

Direct peers

• Dafo Brand: Swedish-headquartered Scandinavian fire-protection specialist offering portable extinguishers, suppression systems, and life-safety services. Highly comparable to 4Fire on geography, product breadth (extinguishers + automatic systems), and service-led go-to-market.
• Amerex: US-headquartered fire-extinguisher manufacturer with a broad EN/UL product line across dry chemical, wet chemical, CO2, and clean-agent units. Comparable on manufacturing-grade portable extinguishers serving both commercial and specialty vehicle markets.
• Gloria Brandschutz: German manufacturer of EN 3-certified portable fire extinguishers (powder, water, foam, CO2) with strong DACH region footprint. Comparable on product category (EN 3-certified extinguishers), certification regime, and cross-channel retail presence.
• Minimax Viking Group: Global fire-protection company combining portable extinguishers, sprinkler/suppression systems, and service contracts. Comparable because 4Fire's portfolio of extinguishers + automatic suppression (Fryer system, FireSearch) overlaps directly with Minimax's installation/services core.
• Flamark: Danish fire-safety distributor/service provider selling extinguishers, alarms, and first aid with installation and inspection offerings. Most direct peer on geography (DK) and on the integrated product + mandatory-inspection business model.

Emerging players

• Elide Fire: Innovator in aerosol fire-suppression (Elide Fire Ball) — a comparable novel-method proprietary technology that overlaps with 4Fire's PFAS-free aerosol extinguisher and FireSearch detector hose on novel mechanism/architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/4fire-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Fire International ApS