Lærerstandens Brandforsikring

Name

Lærerstandens Brandforsikring

Legal name

LB Forsikring A/S

Website

https://lb.dk

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Personal Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

Keywords

• Personal insurance
• Home insurance
• Car insurance
• Health insurance
• Member-owned mutual

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: The company generates revenue through annual insurance premiums paid by members. As a member-owned insurance mutual, profits are returned to members through loyalty rebates rather than distributed to shareholders.
2. Auto Insurance: Car insurance including mandatory liability coverage, comprehensive (kasko), and partial coverage options. Generates premium revenue through annual subscriptions with optional add-ons like roadside assistance and driver accident coverage.
3. Home Insurance: House and home contents insurance covering building damage, weather events, theft, and liability. Revenue from annual premiums with optional add-on coverages.
4. Travel Insurance: Annual travel insurance covering trips up to 60 days. Premium revenue with optional add-ons for worldwide coverage, winter sports, and cancellation protection.
5. Health Insurance: Private health insurance covering physical and mental health treatments with quick access to specialists. Annual premium revenue through adult and child health insurance products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lærerstandens Brandforsikring is a Danish member-owned insurance mutual offering personal insurance products including car, home, contents, travel, accident, and private health insurance. The company also provides supplementary services such as online doctor consultations, home assistance, and a mobile driving behavior app, all distributed primarily through direct digital channels and phone-based sales to Danish residents.

Product overview

Lærerstandens Brandforsikring (LB Forsikring) is a member-owned insurance mutual established in 1880, offering a broad portfolio of personal insurance products through a multi-brand structure (also encompassing Bauta Forsikring and Runa Forsikring under LB Forsikring A/S). The core personal insurance portfolio includes Bilforsikring (car/motorcycle/moped/caravan insurance), Husforsikring (home/house insurance), Indboforsikring (contents insurance), Rejseforsikring (annual travel insurance), Ulykkesforsikring (accident insurance), and Sundhedsforsikring (private health insurance including child health insurance). Specialized variants include Elbilforsikring (electric car insurance) with battery and charging coverage, and Studiepakken (student package bundle). Supplementary services include Online lægehjælp (online doctor consultations via Hejdoktor), Bolighjælp (home assistance), and the Bilist+ mobile app for safe driving rewards. Business insurance (Erhvervsforsikring) has been migrated to the LB Erhverv brand. Products are managed through the Min Side (Member Portal) self-service platform. Several products have received 'Bedst i test' or 'Anbefalet' ratings from Tænk, including house insurance, travel insurance, dog insurance, and electric car insurance. The company serves over 440,000 members and is Denmark's 4th largest private insurer.

Differentiator

Problem solved

Functional benefit

Brands

• Bilist+ app: Mobile app for car drivers to track driving behavior and earn self-risk discounts.

Products and services

• Bilforsikring (Car Insurance) Comprehensive car insurance covering liability, partial coverage (delkasko), and full coverage (kasko) with optional add-ons including roadside assistance (Vejhjælp), driver accident coverage, extended glass coverage, and extra equipment coverage up to 200,000 kr. Targets Danish consumers.
• Husforsikring (House Insurance) Home insurance covering the building and garden against risks including fire, storm, flood, theft, vandalism, glass breakage, and plumbing failures. Offers standard and optional add-on coverages such as extended water damage, pest control, fungus/insect damage, and cosmetic differences. Rated Best in Test by Tænk (January 2025).
• Indboforsikring (Contents Insurance) Home contents insurance covering personal belongings against theft, fire, water damage, and liability. Includes Indbo PLUS add-on covering electronics and sudden damage, plus optional Cykel PLUS for expensive bicycles. For Danish residents.
• Rejseforsikring (Travel Insurance) Annual travel insurance covering trips up to 60 days per journey. Covers medical expenses, hospital transport, trip cancellation, delayed baggage, travel delays, and ski sports (as add-on). Geographic options include Extended Europe and World. Includes Online lægehjælp via Hejdoktor. Rated Bedst i test (June 2026).
• Ulykkesforsikring (Accident Insurance) Personal accident insurance providing compensation for permanent disability (from 5% permanent impairment) resulting from sudden accidents. Covers dental treatment, physiotherapy, chiropractic, and psychologist visits. Available 24/7 regardless of where the accident occurs.
• Sundhedsforsikring (Health Insurance) Private health insurance covering both physical and mental health issues. Provides fast access to specialists, physiotherapy, chiropractic, osteopathy, acupuncture, psychology, and medical treatment within 10 working days. Administered through partner Dansk Sundhedssikring. Adult version costs 3,315 kr./year (2026), child version 1,003 kr./year (2026).
• Elbilforsikring (Electric Car Insurance) Specialized car insurance for electric and plug-in hybrid vehicles. Includes battery coverage for short circuits and sudden damage up to 30,000 kr. per claim for first 8 years without deductible, charging cable coverage without deductible, and charging box deductible reimbursement. Recommended by Tænk (June 2024/January 2026).
• Børnesundhedsforsikring (Child Health Insurance) Health insurance specifically designed for children and young people under 21. Covers physical and mental health issues including physiotherapy, psychology, specialist consultations, and fast-track treatment. Costs 1,003 kr./year (2026). Includes same 10-day treatment guarantee as adult health insurance.
• Studiepakken (Student Package) Bundled insurance package for students providing 50% discount on contents insurance, 35% discount on travel insurance (Europe), and 25% discount on accident insurance. Available to students in teacher education, pedagogue education, professional bachelor's in pedagogy, and long higher education programs.
• Fritidshusforsikring (Holiday Home Insurance) Insurance for holiday homes and summer cottages covering building, contents, and liability similar to standard house insurance. Available as add-on to existing home insurance holders.
• Hundeforsikring (Dog Insurance) Insurance for dogs covering veterinary expenses and dog illness. Awarded Bedst i test by Tænk (July 2024). Includes access to Online dyrlæge (online vet) at no extra cost for members with dog illness coverage.
• Motorcykelforsikring (Motorcycle Insurance) Motorcycle insurance covering liability and optional kasko (comprehensive) coverage. Part of the vehicle insurance portfolio alongside car insurance.
• Knallertforsikring (Moped Insurance) Insurance for mopeds and small motor vehicles. Part of the vehicle insurance product line.
• Campingvogn-/Trailerforsikring (Caravan/Trailer Insurance) Insurance for caravans and trailers covering damage, theft, and liability. Part of the vehicle insurance product family.
• Erhvervsforsikring (Business Insurance) Commercial/business insurance for self-employed and business customers. Transitioned to LB Erhverv concept for business members. Covers business property, liability, and vehicle insurance for commercial use.

Quantifiable outcome

• 86 out of 100 loyalty score - 14 points above insurance industry average
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• FalckcoreStrategic or Co-development PartnerPartnership for roadside assistance (Vejhjælp) throughout Europe 24/7. Also handles emergency travel assistance through Falck Global Assistance and provides psychological crisis support. Falck Skadeservice handles after-hours property damage calls.
• SOS InternationalcoreStrategic or Co-development PartnerInternational emergency assistance for car insurance abroad. Handles urgent car insurance claims when traveling outside Denmark 24/7.
• Dansk SundhedssikringcoreImplementation/ SI/ Consulting PartnerHealthcare claims administrator for health insurance products. Processes and approves treatments for physiotherapy, chiropractic, mental health, and specialist consultations. Provides 10-day treatment guarantee.
• HejdoktorcoreTechnology or IntegrationOnline doctor consultation service integrated with accident, travel, and health insurance. Provides video, phone, and message consultations with Danish doctors. Available for members with eligible insurance coverage.
• CarglasscoreChannel Partner/ Reseller/ DistributorPreferred glass repair partner for car insurance. Provides glass replacement and repair services with no deductible for customers with comprehensive coverage.
• Dansk BilglascoreChannel Partner/ Reseller/ DistributorPreferred glass repair partner offering courtesy car during repairs and ID3 electric loan car for glass replacement at no cost to policyholder.
• Jyske Finans / Privatleasing.dkminorChannel Partner/ Reseller/ DistributorCar leasing partner offering private leasing with member benefits including 1,500 extra kilometers annually at no cost and fuel discounts up to 115 øre per liter.
• LooadminorChannel Partner/ Reseller/ DistributorElectric car charging solution partner offering charging box with installation for 4,798 DKK, free monthly service agreement, and zero DKK electricity agreement until June 2026.
• StopRotterneminorChannel Partner/ Reseller/ DistributorRat prevention partner offering professional rat barriers for 2,375 DKK with 15% discount on annual service agreement for members with home insurance.
• 4 FireminorChannel Partner/ Reseller/ DistributorFire safety equipment partner offering discounts on fire extinguishers and smoke alarms for members.
• GoogleminorGTM or Marketing PartnerOnline advertising through Google Ads system for insurance product marketing. Also provides marketing analytics and display advertising.
• FacebookminorGTM or Marketing PartnerSocial media marketing partner using Facebook Business Manager for audience targeting and sponsored content advertising.
• AdformminorGTM or Marketing PartnerAdvertising network for banner ads on other websites with audience segmentation based on demographics and interests.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tryg: Tryg is Denmark's largest non-life insurance company offering personal and commercial P&C products (auto, home, accident, health). Directly comparable to LB as a multi-line personal insurer serving Danish consumers with similar product categories.
• Topdanmark: Topdanmark is one of Denmark's largest insurance companies offering auto, home, contents, accident, and health insurance to Danish consumers. Direct competitor in personal lines P&C insurance with overlapping customer base.
• Codan (RSA/Intact): Codan is a major Danish P&C insurer (part of Intact Financial/RSA) offering personal auto, home, travel, and accident insurance. Direct competitor in the same Danish personal lines market with comparable product portfolio.
• Alm. Brand: Alm. Brand is a Danish insurance and banking group offering personal insurance (auto, home, accident) to Danish consumers. Comparable multi-line personal insurer operating in the same market.
• Gjensidige (Denmark): Gjensidige's Danish operations offer personal P&C insurance (auto, home, contents) to Danish consumers. Nordic mutual-owned insurer with similar business model and direct-to-consumer distribution.
• If (Sampo Group): If is a major Nordic P&C insurer with Danish operations offering personal and commercial insurance including auto, home, accident, and travel. Direct competitor in Danish personal insurance market.

Emerging players

• GF Forsikring: GF Forsikring is a Danish mutual insurance company focused on personal lines for specific member segments. Comparable mutual structure and direct-to-consumer distribution model, though smaller scale than LB.

Others

• Dansk Sundhedssikring: Dansk Sundhedssikring is LB's health claims administration partner but operates its own health insurance product. Adjacent player offering directly comparable health insurance products to Danish consumers.
• Falck: Falck is LB's primary roadside assistance partner and also offers its own insurance-adjacent services (healthcare, roadside). Adjacent ecosystem player with deep operational integration into LB's product offering.

Broad incumbents

• PFA Pension: PFA is Denmark's largest customer-owned pension and insurance company offering life, pension, and some P&C products. Broader incumbent in Danish insurance/pension market with overlapping customer base of Danish professionals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/laererstandensbrandforsikring
• LinkedInlinkedin.com/company/lbforsikring

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lærerstandens Brandforsikring