AD Turismo

What AD Turismo does

AD Turismo, legally registered as AD Agencia de Viagens e Turismo LTDA, is a Brazilian travel and tourism company founded in 1985 and headquartered in São Paulo. The company delivers individual and group travel bookings (including religious tourism to Israel and destinations across Europe, the Americas, and Africa), corporate travel management, and specialized logistics for trade fairs and congresses. Its service portfolio includes hotel booking, domestic and international airline tickets, and event creation and production spanning workshops, forums, congresses, team-building activities, and incentive programs.

The company's flagship corporate offering, Virotrip, is a travel subscription bundling access to more than 20,000 hotels across 700 destinations with corporate benefits, targeting enterprise accounts on multi-year, quote-based contracts. AD Turismo generates revenue primarily through transaction fees on travel bookings and fair/congress logistics, plus professional services fees for event production. Go-to-market is sales-led via specialized consultants reached by phone, email, and the corporate website; international reach is supported through membership in TRAVELSAVERS, a North American travel-agency cooperative.

AD Turismo is one of 11 brands within Grupo Arbo, a diversified conglomerate spanning 9 segments across tourism, events, and digital transmission. The company operates from offices in São Paulo and Belo Horizonte in Brazil plus Lisbon, Portugal, with commercial presence across Brazil's South, Southeast, Central-West, and Northeast regions as well as Angola and Mozambique. The headcount exceeds 380 collaborators. No public revenue figures, funding rounds, or M&A activity are disclosed in the source material.

Name

AD Turismo

Legal name

AD Agencia de Viagens e Turismo LTDA

Website

https://adturismo.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

AD Turismo is a São Paulo–based, 40-year-old Brazilian corporate and individual travel agency offering hotel bookings, airline tickets, fair/congress logistics, and event production; it serves enterprise and leisure clients across Brazil, Portugal, and Lusophone Africa as part of Grupo Arbo.

Ownership category

akta.pro rank

Product category

Corporate Travel Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking Platforms (THALANAA)

akta.pro secondary industries

Full-Service Corporate OBTs (Air/Hotel/Rail/Car) (THACABAA), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Corporate travel services
• Travel agency services
• Event management
• Trade fair logistics
• Business travel booking

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Corporate Travel Services: Revenue from arranging corporate travel including air tickets, hotel bookings, and travel subscriptions with over 20,000 hotels in 700 destinations
2. Fair and Congress Logistics: Logistics services for visitors and exhibitors of trade fairs and congresses, including planning business missions and customized service packages
3. Event Creation and Production: Creation and production of events including workshops, forums, congresses, team building, and incentives

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AD Turismo is a Brazilian travel agency providing corporate travel management, individual and group travel arrangements (including religious tourism to Israel and destinations in Europe, the Americas, and Africa), hotel and airline ticket booking, event creation and production, and logistics services for trade fair and congress visitors and exhibitors. The company also operates the Virotrip corporate travel subscription program with access to 20,000+ hotels across 700 destinations.

Product overview

AD Turismo operates as a travel and tourism company with a portfolio of service offerings rather than a unified software platform. The company provides individual and group travel services (including religious tourism to Israel and destinations across European, American, and African continents), corporate travel management, and specialized event organization including trade shows and congresses. Key service products include Virotrip (corporate travel subscription with access to 20,000+ hotels in 700 destinations), hotel booking, airline tickets, event creation and production (workshops, forums, congresses, team-building), and trade show logistics. The company operates as part of Grupo Arbo with 11 brands across 9 segments in tourism, events, and digital transmission sectors. Services are coordinated through offices in São Paulo, Belo Horizonte, and Lisbon, with commercial presence across Brazilian regions plus Angola and Mozambique.

Differentiator

Problem solved

Functional benefit

Brands

• AD Feiras: Trade show and congress logistics division for visitors and exhibitors, including planning of business missions.
• Escolhido Virotrip
• Incentive Events

Products and services

• Virotrip Corporate Travel Subscription Corporate travel subscription and benefits program (Escolhido Virotrip) offering access to a portfolio of more than 20,000 hotels across 700 destinations, providing business travel benefits and incentives for corporate clients.
• Hotel Booking (Hotelaria) Hotel booking services covering properties in Brazil and internationally, providing accommodation options for individual travelers and corporate clients.
• Airline Tickets (Passagens Aéreas) Domestic and international airline ticket booking services for individual and corporate travelers.
• Events and Congresses Production Creation and production of events including workshops, forums, congresses, team-building activities, and incentives for corporate clients.
• AD Feiras - Trade Shows and Congress Logistics Logistics services for trade show and congress visitors and exhibitors, including business mission planning and coordination for national and international events.
• Individual and Group Travel Travel services for individual tourists and group travel arrangements, including religious tourism to Israel and trips to European, American, and African continents.
• Corporate Travel Management Comprehensive corporate travel management services for business accounts, handling individual and group travel needs, executive travel, and business trips.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• TRAVELSAVERScoreStrategic or Co-development PartnerNorth American entity that AD Turismo is a member of, enabling shared information, agreements, and cooperation with travel agencies worldwide.
• Grupo ArbocoreStrategic or Co-development PartnerParent company of AD Turismo. Grupo Arbo encompasses 11 brands operating in 9 segments across tourism, events, and digital transmission.
• Garupa NGOminorOthersNGO supported by Grupo Arbo companies that connects travelers seeking authentic experiences promoting responsible tourism in Brazil.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BCD Travel: Global corporate travel management company with operations in Brazil. Comparable to AD Turismo's corporate travel and Virotrip subscription model but with significantly larger multinational client base and integrated technology stack.
• CWT: Global travel management company serving corporate accounts worldwide including Brazil. Directly comparable corporate-travel offering to AD Turismo but at much larger enterprise scale and with broader geographic footprint.
• Flight Centre Travel Group: Global retail and corporate travel agency group with leisure and corporate divisions. Operates in adjacent markets and shares a consultant-led retail travel model comparable to AD Turismo's individual travel segment.
• American Express Global Business Travel: Global corporate travel and expense management provider with strong Brazilian presence. Comparable to AD Turismo's corporate travel segment with technology-driven booking, reporting, and policy enforcement capabilities.

Direct peers

• Decolar.com: Leading Latin American online travel agency covering air, hotel, and package bookings. Competes with AD Turismo's leisure and corporate booking segments via a digital-first, self-service model.
• Hurb: Brazilian online travel platform focused on leisure packages, hotels, and experiences. Directly comparable to AD Turismo's individual and group leisure travel offerings through a digital-native interface.
• CVC Brasil: Largest travel agency operator in Latin America, offering retail and corporate travel packages across Brazil. Directly comparable to AD Turismo's retail and corporate travel segments, with broader retail scale and similar reliance on Brazilian consumer and corporate demand.

Others

• Sabre Corporation: Global travel technology company providing GDS, corporate booking, and agency technology solutions. Comparable as an enabling infrastructure provider for AD Turismo's airline ticketing and corporate travel workflow.
• Amadeus: Global GDS and travel technology provider enabling airline, hotel, and corporate booking workflows. Comparable as a key enabling infrastructure layer for AD Turismo's air ticketing and corporate travel operations.
• Hotelbeds: Global bedbank and B2B travel distribution platform powering hotel inventory for travel agencies. Comparable as a hotel-content and distribution provider underlying AD Turismo's 20,000+ hotel portfolio through Virotrip.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ad-turismo
• Instagraminstagram.com/adturismo.oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD Turismo