Popina NYC
Popina NYC is a Brooklyn Italian restaurant founded in 2017 by sommelier-owner James O'Brien, offering handmade pasta, a sommelier-curated wine program, a tiered wine club ($500–$5,000/year), private events, and an adjacent retail wine shop serving NYC diners and wine enthusiasts.
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
Popina NYC firmographics
Firmographics- Name
- Popina NYC
- Legal name
- Popina NYC
- Website
- https://[email protected]
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Popina NYC is a Brooklyn Italian restaurant founded in 2017 by sommelier-owner James O'Brien, offering handmade pasta, a sommelier-curated wine program, a tiered wine club ($500–$5,000/year), private events, and an adjacent retail wine shop serving NYC diners and wine enthusiasts.
- Ownership category
- akta.pro rank
Popina NYC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cru Membership - $500/year |
| Subscription | Annual | Premier Cru Membership - $1,000/year |
| Subscription | Annual | Grand Cru Membership - $5,000/year |
Distribution channels4 records
Marketing channels5 records
Popina NYC product offering
Product offeringCore offering
Popina NYC is an Italian cuisine restaurant in Brooklyn's Columbia Street Waterfront District serving handmade pasta, Italian-American dishes (including the signature Hot Chicken Milanese), wine, beer, and cocktails for dine-in service. The restaurant also operates a sommelier-led wine program, a tiered Wine Club membership, private event hosting, catering pre-orders, and a wine retail shop.
Product overview
Popina NYC is an Italian cuisine restaurant in Brooklyn operating as a single-location dining establishment. The core offering is dine-in Italian food, wine, beer, and cocktails. The business extends its offering through several supplementary services: a tiered Wine Club membership program with three levels (Cru at $500, Premier Cru at $1,000, and Grand Cru at $5,000 annually), private event hosting including weddings and catering, gift cards, and online ordering via Caviar delivery platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dining Dine-in Italian restaurant service offering handmade pasta, Italian-American cuisine (including signature Hot Chicken Milanese), wine, beer, and cocktails across the main dining room, side dining room/covered patio, and outdoor seating in Brooklyn, NY.
- Private Events
Companies that use Popina NYC
Customer profileSegments3 records
Ideal customer profiles3 records
Popina NYC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Popina NYC partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights5 records
Popina NYC competitors and assessment
Company assessmentDirect peers
- Misi: Missy Robbins' pasta-forward Italian restaurant in Williamsburg. Direct peer: same chef DNA as Lilia, handmade-pasta emphasis, and Brooklyn Italian customer overlap with Popina.
- Frankies Spuntino: Long-running Brooklyn Italian restaurant group (Frankies 457, Frankies Spuntino) known for handmade pasta and a curated Italian-American wine program. Comparable as a Brooklyn-based Italian operator with similar scale and neighborhood-anchored customer base.
- Roman's: Fort Greene/Brooklyn Italian restaurant from the same neighborhood fabric as Popina, with handmade pasta and a tight Italian-leaning wine list. Comparable on Brooklyn Italian dining, scale, and neighborhood-anchored customer base.
- Charlie Bird: Italian-leaning SoHo restaurant from the Pasquale Jones team with a strong natural-wine list and pasta focus. Comparable on cuisine category, wine-forward positioning, and similar ticket size in the NYC full-service Italian segment.
- Il Buco Alimentari: Il Buco group's East Village Italian enoteca and retail market, combining Italian dining with curated wine/panino retail. Highly comparable because of the parallel restaurant-plus-wine-retail model Popina is building with The Wine Cellar by Popina.
- Lilia: Missy Robbins' Italian fine-dining restaurant in Williamsburg, Brooklyn. Direct peer: same NYC Italian cuisine category, similar handmade-pasta-led menu, comparable price point and press profile, and overlapping wine-forward, foodie clientele.
- Loring Place: Danny Meyer's Union Square Italian restaurant with a seasonal, vegetable-forward Italian menu. Comparable NYC full-service Italian operator at a similar check size and dining-occasion profile.
- Via Carota: Jody Williams and Rita Sodi's West Village Italian institution with handmade pasta and a deep Italian wine list. Comparable as an Italian full-service restaurant with strong wine program and similar press-driven, foodie clientele.
Broad incumbents
- Carbone: Major Hospitality Group's Greenwich Village Italian-American icon with a famous red-sauce menu and serious wine program. Comparable category and similar upscale Italian dining positioning, though larger and more established.
- Maialino: Michael White/Nicole Brisson's Italian restaurant at the Viceroy hotel. Comparable as the same NYC Italian fine-dining category and the direct former employer of Popina's owner-sommelier James O'Brien, signaling shared culinary lineage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Popina NYC social profiles
Digital presencePopina NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Popina NYC leadership team
Management profileNumber of profiles
Profiles2 records
Popina NYC subsidiaries and ownership
Company hierarchySubsidiaries1 record
Popina NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Popina NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Popina NYC
What does Popina NYC do?
Popina NYC is an Italian cuisine restaurant in Brooklyn's Columbia Street Waterfront District serving handmade pasta, Italian-American dishes (including the signature Hot Chicken Milanese), wine, beer, and cocktails for dine-in service. The restaurant also operates a sommelier-led wine program, a tiered Wine Club membership, private event hosting, catering pre-orders, and a wine retail shop.
Is Popina NYC a public or private company?
Popina NYC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Popina NYC founded?
Popina NYC was founded in 2017. It employs 1 to 10 people.
Who are Popina NYC's main competitors?
Direct peers on record are Misi, Frankies Spuntino, Roman's, Charlie Bird, Il Buco Alimentari, Lilia, Loring Place and Via Carota. Broad incumbents are Carbone and Maialino.
Does Popina NYC have an API?
No public API is recorded for Popina NYC.