Atlantic Baptist Housing

Senior Living and Long-Term Care Servicesabhousing.ca

Atlantic Baptist Housing is a nonprofit senior housing organization operating 18+ owned communities across the Canadian Maritime provinces, delivering independent living, assisted living, special care, and nursing care services to seniors.

Company typePrivate
Founded1974
HeadquartersMoncton, Canada
Headcount51–100
GTM typeB2C
OfferingServices

What Atlantic Baptist Housing does

Atlantic Baptist Housing is a Canadian nonprofit senior housing and care organization founded in 1973 and headquartered at 35 Atlantic Baptist Avenue, Moncton, New Brunswick. It provides a full continuum of senior living services across all three Maritime provinces (New Brunswick, Nova Scotia, and Prince Edward Island), spanning five service lines: independent apartment living, enriched housing (assisted living with daily-task support), special care homes (24-hour supervision for mobility-impaired seniors), nursing care homes (Level 3 round-the-clock medical and personal care), and the community-based Nursing Home Without Walls program.

The organization delivers these services through a portfolio of approximately 18 owned residential properties, including flagship assets such as the Kenneth E. Spencer Memorial Home (200 beds in Moncton), Centennial Court (116 beds including a 31-bed dementia unit in Charlottetown, PEI), Hillcrest Village (108 units in Saint John), Villa Chaleur (94 units in Bathurst), Grace Haven Residence (80 units, acquired 2024 in Moncton), and the Gladys M. Manning Memorial Home (102 units in Windsor, NS). Operations are supported by a corporate leadership team including a CEO and five C-suite officers, plus on-site administrators at each property.

The business model is recurring-revenue in nature, generated through monthly resident rental and care fees (varying by property and care level) combined with government subsidies from provincial Departments of Social Development and internal rental-subsidy programs that preserve affordability. Atlantic Baptist Housing uses a direct-to-consumer go-to-market motion centered on a province-organized 'Book a Tour' system, phone and email inquiry, and its website at abhousing.ca. There is no proprietary technology platform disclosed; the offering is fundamentally a real-estate-and-care-services operation rather than a software or AI-enabled business. The organization maintains memberships across multiple provincial and national long-term-care and affordable-housing associations and operates a board-governed, faith-rooted nonprofit structure.

Atlantic Baptist Housing firmographics

Firmographics

Name: Atlantic Baptist Housing
Legal name: Atlantic Baptist Housing
Website: https://abhousing.ca
Company type: Private
Founded year: 1974
Operating status: Operating
Headcount range: 51–100 employees
Short description: Atlantic Baptist Housing is a nonprofit senior housing organization operating 18+ owned communities across the Canadian Maritime provinces, delivering independent living, assisted living, special care, and nursing care services to seniors.
Ownership category
akta.pro rank

Atlantic Baptist Housing industry classification

Industry

Product category: Senior Living and Long-Term Care Services
NAICS: Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110)
SIC: Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
akta.pro primary industry: Nonprofit / Faith-Based CCRCs (HLADAEAC)
akta.pro secondary industries: Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Senior & Transitional Monthly Housing (THAMAFAJ)

Keywords

Senior housing services
Assisted living facilities
Nursing care homes
Enriched housing options
Nonprofit senior care

Where Atlantic Baptist Housing is headquartered

Location

Headquarters

HQ city: Moncton
HQ country: Canada
HQ region: North America

Offices19 records

Markets served

Atlantic Baptist Housing business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure

Revenue model

Residential Housing and Care Fees: Monthly rental and care fees from residents occupying independent living apartments, enriched housing units, and nursing care beds. Fees vary by property and level of care, with some properties including utilities and others billing separately.
Government Subsidies and Financial Assistance: As a nonprofit organization, Atlantic Baptist Housing receives government funding and provides internal rental subsidy programs to ensure affordable housing for qualifying seniors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Atlantic Baptist Housing product offering

Product offering

Core offering

Atlantic Baptist Housing is a nonprofit organization that provides dignified senior housing and care across the three Maritime provinces of Canada (New Brunswick, Nova Scotia, Prince Edward Island). It delivers a full continuum of care including independent apartment living, enriched housing with daily support, special care homes for 24-hour supervision, nursing care homes with round-the-clock medical care, and the Nursing Home Without Walls community-based home care program across 19+ residential communities.

Product overview

Atlantic Baptist Housing is a nonprofit senior living organization operating across the Maritime provinces (New Brunswick, Nova Scotia, Prince Edward Island) with a portfolio of five interconnected service lines: Independent Apartment Living (self-contained apartments), Enriched Housing (assisted living with daily support), Special Care Homes (24-hour enhanced supervision), Nursing Care Homes (full medical/nursing care), and Nursing Home Without Walls (community-based home care). These services are delivered through 18 distinct residential properties across the three provinces, ranging from independent living apartments (e.g., Villa Chaleur with 94 units, Hillcrest Village with 108 units) to specialized nursing and dementia care facilities (e.g., Kenneth E. Spencer Memorial Home with 200 beds, Centennial Court with 116 beds including a 31-bed dementia unit). The organization focuses on affordable, dignified housing with amenities like community rooms, elevators, and security features, grounded in values of compassion, dignity, and community.

Differentiator

Problem solved

Functional benefit

Brands

Grace Haven Residence: Special care home providing 24-hour supervision and enhanced support for seniors who require specialized care. Formerly known as The Golden Years Estate. Located in Moncton, New Brunswick with 80 units.
Robert & Helen Knowles Memorial Home

Companies that use Atlantic Baptist Housing

Customer profile

Segments4 records

Ideal customer profiles3 records

Atlantic Baptist Housing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Atlantic Baptist Housing partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered minor and core.

New Brunswick Association of Nursing HomesminorOthersProud member of the NBANH, supporting advocacy and quality standards in nursing home care across New Brunswick.
Nursing Home Association of Prince Edward IslandminorOthersProud member of NHA PEI, supporting nursing home quality standards and advocacy in Prince Edward Island.
Canadian Association of Long Term Care (CALTC)minorOthersProud member supporting national standards and advocacy for long term care services.
Canadian Housing & Renewal AssociationminorOthersProud member supporting affordable housing advocacy and renewal initiatives.
New Brunswick Non Profit Housing AssociationminorOthersProud member supporting nonprofit housing sector in New Brunswick.
Nova Scotia Non Profit Housing AssociationminorOthersProud member supporting nonprofit housing sector in Nova Scotia.
Global Aging NetworkminorOthersProud member connecting with international aging services and best practices.
Ontario Long Term Care AssociationminorOthersBusiness partner member supporting cross-provincial knowledge sharing and standards.
New Brunswick Department of Social DevelopmentcoreStrategic or Co-development PartnerPartnership for nursing home care assessments, eligibility determinations, and regulatory oversight. Sets daily rates for relief care programs and criteria for nursing home placement (Level 3 care).
New Brunswick Department of Social DevelopmentcoreStrategic or Co-development PartnerPartnership for Robert & Helen Knowles Memorial Home operations, including 13-bed nursing home care facility operated in partnership with the Department.
Healthcare Excellence Canada (Nursing Home Without Walls)minorStrategic or Co-development PartnerNHWW program partners in Bathurst and Moncton locations, providing home care alternatives to traditional nursing home placement.

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Atlantic Baptist Housing competitors and assessment

Company assessment

Broad incumbents

Sienna Senior Living: TSX-listed owner and operator of retirement residences and long-term care communities across Canada. Comparable in offering senior housing and skilled nursing at scale, though concentrated in Ontario.
Chartwell Retirement Residences: Largest operator of retirement residences in Canada with a portfolio spanning multiple provinces. Broadly comparable in the retirement living component of Atlantic Baptist Housing's portfolio.
Extendicare: TSX-listed provider of long-term care and retirement living with operations across Canada. Direct comparable in the skilled nursing and assisted living service lines.
Revera Inc. One of Canada's largest senior living operators, owned by PSP Investments. Operates retirement residences and long-term care homes across multiple provinces, competing for talent and residents in the broader Canadian market.

Direct peers

Northwood: Nova Scotia-based nonprofit provider of independent living, assisted living, and long-term care. Closest direct nonprofit peer with a similar continuum-of-care model and Maritime geographic footprint.
Shannex: The largest private senior living and care operator in Atlantic Canada, headquartered in Nova Scotia. Operates nursing homes, retirement living, and home care across New Brunswick, Nova Scotia, and PEI, overlapping directly with Atlantic Baptist Housing's geography and continuum-of-care model.

Regional players

Amica Senior Lifestyles: Canadian premium retirement residence operator concentrated in Ontario and BC. Represents an adjacent competitive set in the independent/assisted living category rather than direct competition in the Maritimes.

Emerging players

Bayshore HealthCare: National Canadian home and community health services provider. Comparable to the Nursing Home Without Walls component of Atlantic Baptist Housing's offering.
Verve Senior Living: Canadian retirement residence operator with a smaller but growing footprint. Overlaps with Atlantic Baptist Housing's independent and enriched housing service lines.
Saint Elizabeth Health Care: National nonprofit home and community care provider. Comparable to Atlantic Baptist Housing's community-based care and Nursing Home Without Walls service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Atlantic Baptist Housing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Atlantic Baptist Housing leadership team

Management profile

Number of profiles

Profiles11 records

Atlantic Baptist Housing subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Atlantic Baptist Housing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Atlantic Baptist Housing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Baptist Housing

What does Atlantic Baptist Housing do?

Is Atlantic Baptist Housing a public or private company?

Atlantic Baptist Housing is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Atlantic Baptist Housing founded?

Atlantic Baptist Housing was founded in 1974. It employs 51 to 100 people.

Where is Atlantic Baptist Housing based?

Atlantic Baptist Housing is headquartered in Moncton, Canada, in the North America region.

How does Atlantic Baptist Housing make money?

Two revenue lines are on record. Residential Housing and Care Fees are the primary driver. The others are government Subsidies and Financial Assistance.

Who are Atlantic Baptist Housing's main competitors?

Broad incumbents on record are Sienna Senior Living, Chartwell Retirement Residences, Extendicare and Revera Inc.. Direct peers are Northwood and Shannex. Amica Senior Lifestyles is listed as a regional player. Emerging players are Bayshore HealthCare, Verve Senior Living and Saint Elizabeth Health Care.

Does Atlantic Baptist Housing have an API?

No public API is recorded for Atlantic Baptist Housing.

What industry is Atlantic Baptist Housing in?

Atlantic Baptist Housing's product category is Senior Living and Long-Term Care Services. Its primary akta.pro industry code is HLADAEAC, Nonprofit / Faith-Based CCRCs, with a secondary code of HLADAEAK, Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused). Its NAICS code is 623311 and its SIC code is 8051.