Anact

What Anact does

Anact is a US-based sustainable textile company founded in 2018-2019 by Brianna Kilcullen, headquartered in Jacksonville Beach, Florida with operational presence in Austin, Texas. The company designs and sells bath towels, bath sheets, hand towels, and washcloths built around a proprietary blend of 55% hemp and 45% GOTS-certified organic cotton, with claimed 6x absorbency versus cotton, biostatic (antibacterial) properties, and 10x durability versus traditional towels. Manufacturing currently relies on hemp textile production in China, with a new factory on-boarded in India in 2024 to diversify supply. Beyond the core towel line, Anact offers curated bundles and a lifestyle accessory portfolio (tote bags, key necklaces with Giving Keys, a crossbody bag from The Refugee Collective, carabiners, bar soap, hemp hats with Jungmaven, and gift cards) that anchor the brand's activism-led identity.

Anact operates a dual go-to-market: direct-to-consumer e-commerce through a Shopify storefront at anactglobal.com with free shipping over $100, and a wholesale program serving hospitality (hotels, vacation rentals, restaurants), gym/spa, and clean-beauty retail customers across the United States and 10+ countries. A 2024 expansion onto Grove Collaborative added a third-party marketplace channel, and the company is actively hiring commissioned clean-beauty sales reps to broaden boutique retail penetration. Pricing is unit-based ($20-$50 per towel, $161.50-$263.50 per bundle), with optional custom embroidery ($20-$25) and wholesale pricing available on inquiry.

The company employs roughly five people, having added its first three teammates in 2024 alongside its first employee handbook. Founder Kilcullen, a former sustainability lead at Under Armour, prAna, and Columbia Sportswear, personally helped pass Florida hemp legalization in 2018-2019 and remains the operational and strategic center of the business. Anact funds growth through a 2024 strategic angel investment (linked to the UNF Center for Sustainable Business) and reinvested revenues, reporting 35%+ revenue growth from 2023 to 2024.

Name

Anact

Legal name

ANACT

Website

https://anactglobal.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Anact is a US sustainable textile company that designs and sells bath towels made from a proprietary 55% hemp and 45% organic cotton blend via Shopify DTC, wholesale to hospitality and clean-beauty retailers, and the Grove Collaborative marketplace.

Ownership category

akta.pro rank

Product category

Sustainable Home Textiles

SIC

Broadwoven Fabric Mills, Cotton (2211), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

Keywords

• Sustainable hemp towels
• Organic cotton bath linens
• Eco-friendly home textiles
• Hemp textile manufacturing
• Wholesale hospitality linens

Headquarters

HQ city

Jacksonville Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify-powered online store at anactglobal.com. Products include towels (bath, hand, wash), bundles, accessories (tote bags, soap, necklaces, carabiners, hats), and gift cards. Free shipping for orders over $100.
2. Wholesale Distribution: Wholesale sales to hospitality (hotels, vacation rentals, restaurants), gym/spa, and retail businesses. Sales representatives are being hired specifically to target clean beauty retailers, boutique retailers, salons, saunas, and eco-friendly beauty stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Anact designs, sources, and sells sustainable bath towels and home textiles made from a proprietary blend of 55% hemp and 45% GOTS Certified Organic Cotton. The company sells direct-to-consumer via its Shopify-powered online store and through wholesale distribution to hospitality (hotels, vacation rentals, restaurants), gyms/spas, and retail stores, with a product line that also includes activist-themed accessories such as tote bags, necklaces, crossbody bags, soap, hats, and gift cards.

Product overview

Anact is a sustainable textile company offering hemp-based bath products made from a proprietary blend of 55% hemp and 45% GOTS Certified Organic Cotton. The core product line consists of bath towels, bath sheets, hand towels, and wash towels available in White (Undyed + Bleached) and Natural (Undyed + Unbleached) variants. These towels are marketed as the world's most absorbent and sustainable towels, featuring fast-drying, anti-bacterial properties and durability 10x longer than traditional towels. Product portfolio includes bundles (Bath Towel Set, Bathroom Essentials Bundle, Home Refresh Bundle) for savings, plus accessories (tote bags, key necklaces, crossbody bags, carabiner, bar soap, and hats) that reflect the company's activist brand identity. The company also sells gift cards. All products emphasize sustainability credentials including water savings, pesticide-free farming, and reduced environmental impact compared to conventional cotton.

Differentiator

Problem solved

Functional benefit

Products and services

• Bath Towel Hemp-based bath towel made from 55% hemp and 45% GOTS Certified Organic Cotton, featuring fast-drying, ultra-absorbent, and biostatic properties. Available in White and Natural variants with optional custom embroidery.
• Bath Sheet Oversized bath sheet (40" x 70") made from 55% hemp and 45% organic cotton. Exfoliating, fast-drying, available in Natural and White variants.
• Hand Towel 2-Pack Set of two hand towels (16" x 28") made from 55% hemp and 45% organic cotton. Available in White and Natural variants with custom hang loop.
• Wash Towel 2-Pack Set of two wash towels (12" x 12") made from 55% hemp and 45% organic cotton. Saves 58 days of drinking water per towel.
• Bath Towel Set Bundle of 1 Bath Towel, 1 Hand Towel, and 1 Wash Towel made from 55% hemp and 45% organic cotton. Available in Natural and White variants.
• Bathroom Essentials Bundle Bundle of 4 Bath Towels, 2 Hand Towels, and 2 Wash Towels. Saves 15% compared to purchasing individually.
• Home Refresh Bundle Bundle of 6 Bath Towels, 4 Hand Towels, and 4 Wash Towels. Saves 15% compared to individual purchases. Available in White and Natural.
• Limited Edition Black Lives Matter Tote Bag Limited edition tote bag made from 55% hemp and 45% organic cotton, featuring photo of GiGi Lucas (founder of SurfearNegra) shot on American Beach. Proceeds support young girls of color learning to surf.
• ACTIVIST Key Necklace Custom necklace made in collaboration with Giving Keys. Features a hand stamped 1" x 2.25" key on a 30" chain. Proceeds support the Giving Keys mission of employing people who have previously been homeless.
• Activist Crossbody Bag Crossbody bag made from repurposed UNHCR tents from Greece, handcrafted by The Refugee Collective in Austin, Texas. Features external and internal pockets with adjustable crossbody strap.
• Anact Carabiner Dual-hook stainless steel carabiner in partnership with Nite Ize. Used to clip Anact towels to backpacks, tents, or other items. Rated to hold up to 25 lbs.
• Activist Bar Soap

Quantifiable outcome

• 526 days of drinking water saved per bath towel compared to cotton
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Giving KeyscoreStrategic or Co-development PartnerPartnership to create the ACTIVIST Key Necklace - a custom necklace made in collaboration with Giving Keys. The partnership supports Giving Keys' mission of empowering people who were previously homeless through employment carving empowering words into keys.
• SurfearNEGRAcoreStrategic or Co-development PartnerPartnership for the Limited Edition Black Lives Matter Tote Bag. GiGi Lucas, founder of SurfearNEGRA, was photographed for the tote bag. The partnership creates access for young girls of color to learn how to surf in their local communities. Anact previously partnered with SurfearNEGRA in 2020 to send 10 girls of color to learn how to surf.
• The Refugee CollectivecoreStrategic or Co-development PartnerHandcrafted production partner for the Activist Crossbody Bag. Bags are made from repurposed UNHCR tents from Greece and handcrafted by The Refugee Collective in Austin, Texas.
• JungmavenminorStrategic or Co-development PartnerCollaboration for the Anact Globe Hat - Anact x Jungmaven hemp, flat-brimmed hats available in yellow & white with embroidered globe on front & ANACT logo on back.
• Woman-Owned Soap ProducerminorStrategic or Co-development PartnerCollaboration with a fellow woman-owned business to create the Activist Bar Soap, handcrafted in Jacksonville, FL with organic plant oils, vitamin packed clays and pure essential oils.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Snowe Home: Premium DTC home essentials brand offering towels, bedding, and tabletop with a focus on elevated, sustainable basics — overlapping with Anact on the premium DTC sustainable bath category.
• The Citizenry: DTC home goods brand offering artisan-made textiles, throws, and bedding with a similar mission-driven, sustainability-forward positioning aimed at design-conscious consumers.

Direct peers

• Brooklinen: Direct-to-consumer home textiles brand offering premium towels, sheets, and loungewear with a similar online-first model, premium pricing, and sustainability positioning targeting design-conscious millennial and Gen Z buyers.
• Ettitude: DTC brand selling sustainable bath towels and bedding made from bamboo lyocell with a similar premium, sustainability-led value proposition and direct-to-consumer go-to-market that closely mirrors Anact.
• Coyuchi: Organic home textiles company offering GOTS-certified towels, bedding, and loungewear with a long-established sustainability narrative — directly comparable to Anact on certified organic cotton positioning and premium DTC channels.
• Delilah Home: Hemp-based home textile brand producing towels, robes, and bedding from European hemp — directly comparable on the hemp-fiber material choice that is Anact's core differentiator.
• Boll & Branch: Premium DTC home textile brand built around organic cotton sheets, towels, and bedding with a comparable ethical-sourcing and sustainability-led brand story targeting premium retail and e-commerce customers.
• Parachute Home: DTC home essentials brand selling towels, bedding, and bath goods with an emphasis on quality materials and sustainable sourcing — a direct competitor in the premium sustainable bath towel category.

Broad incumbents

• West Elm: Large national home furnishings retailer with an established sustainable bath and bedding assortment — a broad incumbent whose sustainability collections compete for the same eco-conscious consumer Anact targets, though at much wider scale and assortment.

Others

• Jungmaven: Hemp clothing and accessories brand and a direct Anact collaborator (Anact Globe Hat). It overlaps on hemp-fiber consumer education and activism-driven branding, providing a comparable hemp product ecosystem even though it focuses on apparel rather than towels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/anactglobal
• Facebookfacebook.com/Anactglobal
• Instagraminstagram.com/anactglobal
• Pinterestpinterest.com/anactglobal
• LinkedInlinkedin.com/company/anactglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anact