2moso
2moso is a Dutch B2B wholesale distributor founded in 2005 that exclusively imports premium cycling and endurance-sports brands (Wahoo, 4iiii, Titici, Shokz, Speedplay, Princeton CarbonWorks) for authorized retailers across the Benelux and Germany, and offers factory powermeter installation services.
- Company typePrivate
- Founded2005
- HeadquartersMaassluis, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 2moso does
2moso B.V. is a privately held Dutch B2B wholesale distributor founded in 2005 and headquartered in Maassluis, South Holland, Netherlands. The company specializes in importing and exclusively distributing premium A-class sports articles — predominantly cycling and endurance-sports equipment — to authorized retailers across the Benelux and Germany. It operates a login-gated dealer webshop (with Dutch, English, French, and German versions) through which it actively recruits and serves a network of independent bicycle and mobile-accessory dealers.
The portfolio spans two divisions. The Sports division covers bike computers and indoor trainers (Wahoo Fitness ELEMNT and KICKR), pedals (Speedplay / Wahoo Speedplay), powermeters (4iiii PRECISION 3+, with factory installation on Shimano cranks at the Maassluis facility), Italian carbon frames (Titici), carbon wheelsets (Princeton CarbonWorks), bone-conduction audio (Shokz), eyewear (SunGod, Alba Optics), bags and storage (The Pack), tubeless and bike-care consumables (milKit, Effetto Mariposa), drivetrain components (Alugear, Ciclovation), apparel (SPATZWEAR), nutrition (Op Kop Koffie, QO), and electronics training tools (FORM, CORE, CloseTheGap). The Mobile division distributes tablet cases and magnetic mounting systems (The Joy Factory aXtion and MagConnect lines).
2moso generates revenue primarily through wholesale distribution margins on these exclusive brands, billing dealers at wholesale while publishing recommended retail prices (Adviesprijs). A secondary revenue stream is the 4iiii powermeter factory installation service, which carries a 4–6 working-day turnaround and a 3-year warranty. The company employs approximately 20 people, has no disclosed parent or subsidiary structure, and shows no external funding, M&A, or public-market activity in the source data.
2moso firmographics
Firmographics- Name
- 2moso
- Legal name
- 2moso B.V.
- Website
- https://2moso.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2moso is a Dutch B2B wholesale distributor founded in 2005 that exclusively imports premium cycling and endurance-sports brands (Wahoo, 4iiii, Titici, Shokz, Speedplay, Princeton CarbonWorks) for authorized retailers across the Benelux and Germany, and offers factory powermeter installation services.
- Ownership category
- akta.pro rank
2moso industry classification
Industry- Product category
- Cycling and Sports Goods Wholesale Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Cycling & Micromobility Products Distribution (CRAOAJAF)
Keywords
Where 2moso is headquartered
LocationHeadquarters
- HQ city
- Maassluis
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
2moso business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Distribution: 2moso generates revenue through importing and distributing sports articles (cycling and mobile accessories) on a wholesale basis exclusively to authorized dealers in the Benelux and Germany.
- Factory Installation Services: 2moso offers factory installation of 4iiii power meters on Shimano cranks at their facility in Maassluis, including PRECISION 3+ powermeter installation on Shimano 105, Ultegra, and Dura-Ace cranks. The service takes 4-6 working days and includes a 3-year warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dealer wholesale pricing (requires dealer login) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
2moso product offering
Product offeringCore offering
2moso is the exclusive importer and wholesale distributor for a portfolio of premium cycling and mobile-accessory brands in the Benelux and Germany, selling exclusively to authorized dealers through a B2B webshop with login-gated wholesale pricing. The company complements its distribution activity with a factory installation service for 4iiii PRECISION 3+ powermeters on Shimano cranks, performed at its Maassluis facility with a 3-year warranty. Its product range spans bike computers, pedals, powermeters, bikes, bags, tubeless systems, components, sunglasses, audio, and tablet accessories.
Product overview
2moso is a dealer webshop and exclusive distributor for Benelux and Germany of sports articles (A-class) applicable to endurance sports, specializing in cycling gear since 2005. The company also offers factory installation services for power meters on specific cranks. 2moso's portfolio consists of two main divisions: Mobile (tablet accessories, audio, cases, and charging from brands like The Joy Factory and Shokz) and Sports (comprehensive cycling equipment including bike computers and GPS units (Wahoo ELEMNT), pedals (Speedplay/Wahoo), powermeters (4iiii), heart rate monitors, bikes (Titici), bags and storage (The Pack), tubeless products (milKit, Effetto Mariposa), sunglasses (SunGod), handlebar components (Ciclovation), chainrings (Alugear), and various other cycling accessories). The company operates through a dealer network across the entire Benelux region.
Differentiator
Problem solved
Functional benefit
Products and services
- Factory Installation of 4iiii PRECISION 3+ Powermeters on Shimano Cranks
Companies that use 2moso
Customer profileSegments1 record
Ideal customer profiles1 record
2moso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2moso partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Wahoo Fitnesscore2moso serves as exclusive distributor for Wahoo Fitness products including ELEMNT bike computers, KICKR trainers, and Speedplay pedals (acquired by Wahoo) in the Benelux and Germany.
- 4iiiicore2moso offers factory installation of 4iiii PRECISION 3+ powermeters on Shimano cranks at their Maassluis facility, with 4-6 working day turnaround and 3-year warranty.
- TiticicoreExclusive distribution of Titici handcrafted Italian carbon frames including ALFA, VENTO, OMEGA, REVO, RELLI PRO, and VERTIGO XTR mountain bike models.
- ShokzcoreExclusive distribution of Shokz bone conduction audio products in the Benelux and Germany.
- Speedplaycore2moso distributes Speedplay cycling pedals (now Wahoo Speedplay) including NANO, COMP, ZERO, AERO, and POWRLINK ZERO pedal systems.
- Princeton CarbonWorkscoreExclusive distribution of Princeton CarbonWorks carbon wheelsets in the Benelux and Germany.
- The Joy FactorycoreDistribution of The Joy Factory tablet cases, mounts, and accessories featuring the MagConnect magnetic mounting system in the Benelux and Germany.
- SunGodminorDistribution of SunGod cycling sunglasses including Classics, Miras, and Pace Ultras models in the Benelux and Germany.
- The PackminorDistribution of The Pack cycling bags and storage solutions including Essentials Case, Snackbag Handlebar Bag, and All Weather Gear (AWG) frametases.
- milKitminorDistribution of milKit tubeless tire maintenance products including sealant bottles, valves, Hassle'off booster system, and bike care bundles.
- Effetto MariposaminorDistribution of Effetto Mariposa cycling maintenance products including Caffélatex sealant, Giustaforza torque wrenches, and bike protection products.
- AlugearminorDistribution of Alugear chainrings and crankset components including AERO, ELM, Cadel, and Beach Ball models for road, gravel, and mountain bikes.
- CiclovationminorDistribution of Ciclovation handlebar tape, grips, and bottle cages including Seitex, Leather Touch, and Project D Carbon lines.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
2moso competitors and assessment
Company assessmentBroad incumbents
- Bike24: Major German-headquartered cycling e-commerce platform with broad brand portfolio and European reach; while it operates more as a mass-market retailer than an exclusive regional distributor, it competes for the same premium cycling brand and dealer relationships within the DACH region that 2moso services.
- Wiggle: Global cycling and endurance sports e-commerce platform (now merged with Chain Reaction Cycles under Frasers Group); a broader incumbent competing for the same brand relationships, dealer customers, and end consumers that 2moso targets in the Benelux and Germany.
- Chain Reaction Cycles: Northern Ireland-headquartered cycling e-commerce major, now operating alongside Wiggle under Frasers Group; broad incumbent in European cycling distribution, comparable scale, but operates as a mass-market retailer rather than an exclusive regional distributor.
- Decathlon: France-based global sporting goods retailer and vertically integrated brand owner with deep cycling category exposure; overlaps with 2moso at the cycling retail and brand-distribution layer in the Benelux, but at vastly different scale and breadth.
Direct peers
- ZyroFisher: UK cycling distributor offering exclusive regional rights to a portfolio of premium brands to independent bike shops and IBDs; comparable operating model, customer base (specialty bike retailers), and product mix to 2moso.
- EXTRA UK: UK-based exclusive distributor of premium cycling brands to independent bike dealers; same go-to-market model as 2moso, with a single-country exclusive territory, dealer portal, and a curated brand portfolio (Castelli, fi'zi:k, Nukeproof, etc.).
- Wheelbase Distribution: UK-based cycling distributor for premium and mid-tier brands with a dealer-focused go-to-market; similar in scale and exclusive-distribution structure to 2moso, making it a highly comparable peer.
- i-Ride.cc: UK exclusive distributor for premium cycling brands and a direct functional analogue to 2moso; both companies hold exclusive regional import rights to high-end cycling components, accessories, and apparel, and serve dealer networks rather than consumers directly.
- H. Young (Operations) Ltd: UK cycling distributor providing exclusive regional distribution for premium cycling brands to the independent bike trade; closest functional analogue to 2moso with the same exclusive-distributor / dealer-channel model.
Regional players
- Sedna Sport: Iberian cycling distributor operating the exclusive regional model for premium and mid-tier cycling brands in Spain and Portugal; comparable business model to 2moso but in a different geography, making it a regionally substituted peer rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
2moso social profiles
Digital presence2moso financial estimates
Financial estimateRevenue estimate
Valuation estimate
2moso leadership team
Management profileNumber of profiles
2moso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2moso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2moso
What does 2moso do?
2moso is the exclusive importer and wholesale distributor for a portfolio of premium cycling and mobile-accessory brands in the Benelux and Germany, selling exclusively to authorized dealers through a B2B webshop with login-gated wholesale pricing. The company complements its distribution activity with a factory installation service for 4iiii PRECISION 3+ powermeters on Shimano cranks, performed at its Maassluis facility with a 3-year warranty. Its product range spans bike computers, pedals, powermeters, bikes, bags, tubeless systems, components, sunglasses, audio, and tablet accessories.
Is 2moso a public or private company?
2moso is a private company. It is classified as unknown and is currently operating.
When was 2moso founded?
2moso was founded in 2005. It employs 11 to 50 people.
Where is 2moso based?
2moso is headquartered in Maassluis, Netherlands, in the Europe region.
How does 2moso make money?
Two revenue lines are on record. Wholesale Distribution is the primary driver. The others are factory Installation Services.
Who are 2moso's main competitors?
Broad incumbents on record are Bike24, Wiggle, Chain Reaction Cycles and Decathlon. Direct peers are ZyroFisher, EXTRA UK, Wheelbase Distribution, i-Ride.cc and H. Young (Operations) Ltd. Sedna Sport is listed as a regional player.
Does 2moso have an API?
No public API is recorded for 2moso.
What industry is 2moso in?
2moso's product category is Cycling and Sports Goods Wholesale Distribution. Its primary akta.pro industry code is CRAOAJAF, Cycling & Micromobility Products Distribution. Its NAICS code is 42312 and its SIC code is 5013.