株式会社コスメック

What 株式会社コスメック does

株式会社コスメック is a privately held Japanese hair care and skin care product developer incorporated in Osaka on October 10, 2002, with registered capital of 10 million yen and a stated headcount of approximately five employees. The company operates two consumer-facing sub-brands — the Natural Heart (ナチュラルハート) hair care line and the ANTI-AGE (アンテージ) skin care line targeted at consumers aged 30 and above — alongside a Professional channel of salon-grade treatments marketed under the Cera P Cross (セラ・P・クロス) and Hair Endorphin (ヘアエンドルフィン) lines.

The company's underlying product technology is built around proprietary ingredient platforms rather than software or digital systems. Its core technical differentiator is the optical active ceramide (光学活性セラミド) used in the Cera P Cross series, which the company claims has the same molecular orientation as natural hair ceramides, enabling stronger adsorption and barrier performance than standard ceramides. Supporting technologies include reactive/responsive treatment chemistry that acts internally and externally on hair fibers, a P.P.T.-type surfactant system built on marine (fish-derived) collagen, and β-endorphin-related ingredient formulations positioned around emotional wellness. Anti-aging claims for the skincare line are anchored in niacinamide-based formulations with collagen synthesis and wrinkle-improvement positioning.

Commercially, Cosmec runs a dual-channel model. Home care products are sold direct to consumers via phone-based ordering (no e-commerce transaction capability is observable on the company website), with publicly disclosed unit pricing ranging from approximately 900 yen to 9,500 yen (tax-exempt). The Professional line is distributed through hair salons on a B2B2C basis for in-salon client use, with pricing available by inquiry. Marketing is concentrated on the company website (cosmec.jp), and the company does not maintain a disclosed social media presence. Geographic operations are confined to Japan, with no international distribution indicated.

Name

株式会社コスメック

Legal name

株式会社コスメック

Website

https://cosmec.jp

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社コスメック is a small Osaka-based Japanese private company that develops and sells proprietary optical-ceramide hair care treatments and niacinamide-based anti-aging skincare under the Natural Heart and ANTI-AGE brands, serving both individual consumers via phone-based direct sales and hair salons through a B2B2C professional channel, exclusively in Japan.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Hair care products
• Skin care products
• Salon professional treatments
• Ceramide hair repair
• Anti-aging cosmetics

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Home Care Product Sales: Direct-to-consumer sales of hair care and skin care products through the Natural Heart and Anti-Age product lines. Products are sold in retail sizes with refill options.
2. Professional/Salon Product Sales: B2B2C sales of professional-use hair care products, reactive treatments, and residual chemical removers to hair salons.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

株式会社コスメック (Cosmec Inc.) develops, formulates, and sells hair care and skin care cosmetic products under proprietary brands including Natural Heart (hair care), ANTI-AGE (skin care for customers aged 30+), Cera P Cross (reactive professional treatments using optical active ceramides), and Hair Endorphin (professional/salon hair care with β-endorphin related components). The company operates two parallel product lines: a Home Care line sold directly to individual consumers and a Professional line distributed to hair salons for use on clients.

Product overview

株式会社コスメック is a Japanese hair care and skin care product developer offering two main product lines: Natural Heart series for home and professional hair care, and ANTI-AGE series for skin care and aging care. The portfolio includes reactive repair treatments (Cera P Cross series), shampoos, conditioners, hair oils, styling gels, facial care products (serums, creams, washing forms, lotions), and residual chemical removal products. Products target both consumer home care and professional salon use. The company emphasizes natural ingredients including marine collagen, ceramides, keratin, plant extracts, and hot spring water.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Heart (ナチュラルハート): Hair care product series featuring natural ingredients for home and professional use. Includes shampoo, treatment, hair oil, and styling products.
• Anti-Age (アンティ―ジ)
• Cera P Cross (セラ・P・クロス)
• Hair Endorphin (ヘアエンドルフィン)

Products and services

• Natural Heart Series (ナチュラルハートシリーズ) Hair care product series featuring natural-origin ingredients for home and personal care use, including shampoo, treatment, hair oil, foaming treatment, gel water, and styling gel products. Targets individual consumers seeking gentle hair repair and moisturizing solutions.
• ANTI-AGE Series (アンテージシリーズ) Anti-aging and medicinal whitening skin care series developed for women aged 30 and above, featuring niacinamide-based whitening, collagen synthesis enhancement, wrinkle improvement, and triple hyaluronic acid moisturizing. Includes whitening water skin gel, washing foam, lotion, serum, and moisture cream.
• Cera P Cross Series (セラ・P・クロス) Optical active ceramide power treatment series consisting of 4 variants (No.1-No.4). No.1 repairs matrix zone and creates CMC zone repair base. No.2 supplies keratin to matrix zone. No.3 repairs CMC zone for shine and texture. No.4 is a home care version for lasting salon feel. Designed for professional salon use with optical active ceramides and unhydrolyzed keratin.
• Hair Endorphin Series (ヘアエンドルフィン) Professional hair care line containing β-endorphin related ingredients for hair, skin, and mental tranquility. Includes Hair Endorphin Shampoo (P.P.T. surfactant system with marine collagen), Hair Endorphin Treatment (reactive dual-action repair), and Hair Endorphin Hair Oil (18 types of natural oils with argan oil).
• A.P. Conditioner (ナチュラルハート A.P.コンディショナー) Professional residual chemical remover that breaks down hydrogen peroxide with enzymes to prevent harmful active oxygen, returning alkaline-damaged hair to gentle acidic pH. Sold to hair salons for use after chemical treatments.
• Onsen Water Lotion Ururu (温泉水ローション「うるる」) Nano booster lotion containing hot spring water from Tateyama mountains, with ingredients micro-fine tuned to 150 nanometers. Softens and moisturizes skin with ceramide deficiency care and prepares skin to better absorb subsequent skincare products. 2,400 yen (tax-exempt).
• Kera Phi Gel Water (ケラΦジェルウォーター) Hair care gel water for soft, fine hair lacking volume. Restores natural fullness and enables natural styling with 2 types of keratin, plant-derived ergo-alkylactone, and chitosan. 150ml at 2,200 yen, 400ml at 3,800 yen (tax-exempt).
• Natural Heart Fuatt (ナチュラルハート ふわっと) Foaming hair treatment that charges hair with energy using natural hematin, chitosan, zein, triple hyaluronic acid, and non-hydrolyzed keratin. Regenerates damaged and weakened hair. 60ml at 900 yen (tax-exempt).
• Recovery Quick Treatment (リカバリ― クイック トリートメント) Non-rinse professional hair treatment that balances hair moisture for healthy, beautiful smooth hair. Used after shampooing or before styling.
• Organic Acid Soap (オーガニックアシッドソープ) Gentle acid soap designed for scalp care, with refill available in 2,000ml. Marketed for the customer's hair 10 years from now.
• Hair Fuatt Gel (髪のふゎっとゲル) Wash-out treatment and styling agent combined. Provides volume, shine, and elasticity while protecting from heat damage. Contains ceramide, keratin, and amino acids. Rose wine version 150ml at 2,000 yen (tax-exempt).

Quantifiable outcome

• Optical active ceramides align in the same direction as natural hair ceramides, providing stronger adsorption than non-optically active alternatives.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Pola (ポーラ): Pola is a major Japanese anti-aging skincare brand sold through direct-sales channels, overlapping with Cosmec's ANTI-AGE women's 30+ target segment and ceramide/niacinamide positioning.
• Mandom (マンダム): Mandom is a Japanese personal care company with hair styling, scalp, and men's grooming brands. While broader in scope, its Gatsby and Lucido lines compete for the same Japanese male/female consumer hair care wallet.
• Hoyu (ホーユー): Hoyu is a long-established Japanese hair color and care brand. While strongest in hair color, its care lines overlap with Cosmec's damaged-hair repair and Natural Heart value proposition.
• Kao (花王) — est / Curel / Kanebo Cosmetics: Kao operates large Japanese personal care and cosmeceutical brands (Curel, est) that compete with Cosmec's ANTI-AGE whitening and ceramide skincare positioning at a vastly larger scale.
• Shiseido Professional: Shiseido's professional division sells hair and scalp care through salons in Japan. While much larger, it occupies the same professional ceramide/anti-aging hair care space and competes for the same salon shelf space.

Direct peers

• Milbon (ミルボン): Milbon is Japan's leading professional hair care brand, selling treatment and styling products through hair salons. Cosmec competes directly with Milbon's professional reactive treatment lines in the same B2B2C salon channel.
• Arimino (アリミノ): Arimino produces professional hair care and styling products distributed through salons in Japan. Overlaps with Cosmec's Natural Heart and Cera P Cross professional lines on target buyer and treatment-driven value proposition.
• Deve (デヴェ): Deve is a Japanese professional hair care brand focused on salon-exclusive treatments and home-care continuity products — overlapping with Cosmec's reactive treatment + No.4 home-care bundle concept.
• Lebel (ルベル): Lebel markets salon-grade hair care and scalp treatments, including ionic and ceramide-based systems, to Japanese professional stylists. Directly comparable to Cosmec's Cera P Cross reactive treatment architecture.
• Tama (タマ): Tama is a smaller Japanese hair care manufacturer focused on salon-exclusive treatment products. Comparable to Cosmec in scale, channel model, and product philosophy around reactive/leave-in treatments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%B3%E3%82%B9%E3%83%A1%E3%83%83%E3%82%AF

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社コスメック