Annie's List
Annie's List is a Texas-based non-profit PAC founded in 2003 that recruits, trains, and supports progressive pro-choice women candidates for state and local offices, funded primarily through individual donations via the A-List monthly and Impact League annual giving programs.
- Company typePrivate
- Founded2003
- HeadquartersUnited States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Annie's List does
Annie's List is a non-profit Political Action Committee (PAC) founded in 2003 and headquartered in Austin, Texas, with a sole geographic focus on electing progressive, pro-choice women to state and local offices across Texas. The organization recruits women candidates, trains them through structured programs (Candidate 101 and Campaign School operated under the affiliated Training & Engagement Fund), and supports their campaigns with fundraising assistance, field operations (door knocking, phone banking), campaign staff placement, and voter outreach. The go-to-market model combines a community-led volunteer mobilization across Texas's major metros (Austin, Dallas, Houston, San Antonio, El Paso) with event-driven donor engagement and a direct-to-consumer donation funnel running through the website and ActBlue.
The business model is donation-driven rather than revenue-generating in the commercial sense. Primary inflows come from individual political donors via one-time contributions, the A-List monthly giving program (tiered at $10, $25, $50, and $100 per month), and the Impact League annual program ($500+/year). A secondary merchandise revenue stream runs through an e-commerce webstore (store.annieslist.com) administered by union printshop Bright Blue Ink, selling branded apparel and accessories, with purchases framed as donations. Pricing model is publicly disclosed on the website with explicit impact narratives per tier.
The underlying technology stack is composed of standard political campaign and fundraising tools — NGP/VAN for voter data, EveryAction for donor management, Numero for fundraising analytics, and ActBlue for donation processing — rather than proprietary technology. Adjacent affiliated entities include the Training & Engagement Fund (annieslistfund.org) for structured candidate training and Texas Leadership Pipeline for progressive leader development. Annie's List has cumulatively raised $20 million since 2003 and reports 160-190 race wins by endorsed candidates, supported by a lean staff of approximately 15 employees.
Annie's List firmographics
Firmographics- Name
- Annie's List
- Legal name
- Annie's List
- Website
- https://annieslist.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Annie's List is a Texas-based non-profit PAC founded in 2003 that recruits, trains, and supports progressive pro-choice women candidates for state and local offices, funded primarily through individual donations via the A-List monthly and Impact League annual giving programs.
- Ownership category
- akta.pro rank
Annie's List industry classification
Industry- Product category
- Political Campaign Support Services
- NAICS
- Political Organizations (813940), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600), Services-Advertising (7310)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
- akta.pro secondary industries
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)
Keywords
Where Annie's List is headquartered
LocationHeadquarters
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Annie's List business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Political Donations: The primary revenue stream comes from individual donors contributing to elect progressive women candidates in Texas. Donations support candidate campaigns, training programs, and organizational operations.
- Merchandise Sales: The organization operates an e-commerce webstore selling branded merchandise including apparel, stickers, mugs, and tote bags. Purchases are characterized as donations to the organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $10/month A-List tier - sponsors get-out-the-vote calls to 120 voters |
| Subscription | Monthly | $25/month A-List tier - funds training for 17 future candidates at Candidate 101 |
| Subscription | Monthly | $50/month A-List tier - puts 120 yard signs on school corners |
| Subscription | Monthly | $100/month A-List tier - organizes feet on the ground to knock on 1,800 doors |
| Subscription | Annual | Impact League - $500+ annually |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Annie's List product offering
Product offeringCore offering
Annie's List is a Texas-based Political Action Committee (PAC) founded in 2003 that recruits, trains, and supports progressive women candidates running for state and local office. The organization provides campaign services including endorsement, candidate training, fundraising support, and field operations across Texas cities such as Austin, Houston, Dallas, San Antonio, and El Paso.
Product overview
Annie's List is a political organization offering a suite of services to elect progressive, pro-choice women in Texas. The core offering is candidate recruitment, training, and campaign support services. Associated programs include the A-List monthly giving club and Impact League annual giving program for fundraising support, a Campaign Staff Referral Program connecting experienced staffers with candidates, and an Internship Program developing future political talent. The organization also operates a merchandise webstore powered by BigCommerce, selling branded apparel, stickers, and accessories. The Training & Engagement Fund (annieslistfund.org) provides structured training paths for candidates at all experience levels.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $20 Million raised to support progressive women candidates since 2003
- +1 more outcomes
Companies that use Annie's List
Customer profileNamed customers46 records
Segments3 records
Ideal customer profiles2 records
Annie's List technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Annie's List partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Texas Leadership PipelinecoreA related organization focused on developing future progressive leaders in Texas. Referenced in navigation as a sister initiative to Annie's List.
- Training & Engagement FundcoreProvides training programs for candidates including Candidate 101 and Campaign School. Referenced as the vehicle for training and engagement fund programs.
- Bright Blue InkminorUnion printshop based in Austin, Texas that administers the Annie's List webstore, prints merchandise, and ships orders. Handles all e-commerce operations.
- ActBluecoreOnline fundraising platform used for processing donations and event RSVPs. Integration used throughout the website for donation collection.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Annie's List competitors and assessment
Company assessmentDirect peers
- EMILY's List: The largest U.S. PAC dedicated to electing pro-choice Democratic women. Most directly comparable to Annie's List by mission (pro-choice women candidates), donor base, and endorsement-driven model, though operating nationally rather than Texas-only.
- National Women's Political Caucus: Bipartisan organization supporting women candidates at all levels of government. Comparable mission around electing women, including training and endorsement, but operates nationally and is multi-partisan.
- Higher Heights: National organization building Black women's political power through candidate support and voter engagement. Comparable in focus on electing women of color and the pipeline/training model, though broader demographically and nationally scoped.
Broad incumbents
- Texas Democratic Party: The official state Democratic party in Texas. Operates broadly across all candidates and races in the state, so overlaps with Annie's List's Texas voter-engagement and field operations but does not specialize in women candidates.
Emerging players
- New Politics: Nonpartisan organization recruiting and supporting veterans and national service alumni for office. Comparable candidate recruitment + training + campaign support model, though focused on a different demographic pipeline.
- She Should Run: Nonpartisan nonprofit encouraging women to run for office through a recruitment incubator model. Comparable training and pipeline activities, but operates nationally and is nonpartisan rather than progressive/pro-choice.
- Run for Something: Progressive organization recruiting and supporting first-time candidates under 35. Comparable in progressive candidate-recruitment focus and training programs, though not women-specific and operates at the federal/state/local levels broadly.
- VoteRunLead: Nonpartisan nonprofit training women to run for office. Comparable training/leadership development mission targeting women candidates, though national in scope and nonpartisan.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Annie's List social profiles
Digital presenceAnnie's List financial estimates
Financial estimateRevenue estimate
Valuation estimate
Annie's List leadership team
Management profileNumber of profiles
Profiles12 records
Annie's List funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Annie's List M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Annie's List
What does Annie's List do?
Annie's List is a Texas-based Political Action Committee (PAC) founded in 2003 that recruits, trains, and supports progressive women candidates running for state and local office. The organization provides campaign services including endorsement, candidate training, fundraising support, and field operations across Texas cities such as Austin, Houston, Dallas, San Antonio, and El Paso.
Is Annie's List a public or private company?
Annie's List is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Annie's List founded?
Annie's List was founded in 2003. It employs 11 to 50 people.
Where is Annie's List based?
Annie's List is headquartered in United States, in the North America region.
How does Annie's List make money?
Two revenue lines are on record. Political Donations are the primary driver. The others are merchandise Sales.
Who are Annie's List's main competitors?
Direct peers on record are EMILY's List, National Women's Political Caucus and Higher Heights. Texas Democratic Party is listed as a broad incumbent. Emerging players are New Politics, She Should Run, Run for Something and VoteRunLead.
Does Annie's List have an API?
No public API is recorded for Annie's List.
What industry is Annie's List in?
Annie's List's product category is Political Campaign Support Services. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy, with a secondary code of BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy. Its NAICS code is 813940 and its SIC code is 8600.