Agência 2Gather

What Agência 2Gather does

Agência 2Gather (doing business as C2G and also referenced as C2Gather) is a Brazilian private digital marketing and performance agency operating across approximately 20 employees, headquartered in Brazil and serving domestic SMBs. The company's core offer is a three-pillar, end-to-end service architecture: (1) Diagnóstico, including the "Raio-X Estratégico" strategic audit and consulting, designed to identify business bottlenecks before any marketing spend is scaled; (2) Implementação, encompassing web design and CRM implementation to build the digital infrastructure required to receive and convert demand; and (3) Execução, covering paid traffic management ("Tráfego Pago"), creative production, email marketing, and digital launches ("Lançamentos"). The defining methodological premise is that paid traffic is an amplifier of offer, message, and creative quality, not a stand-alone growth lever, so engagements begin with diagnostics rather than immediate media buying.

The underlying "technology" is a services stack rather than a software platform — execution work is performed manually by the C2G team against client-specific 360° diagnostics, without disclosed proprietary tooling, APIs, or AI/ML assets. The agency's competitive positioning rests on the personal brands and practitioner credibility of co-founder Pedro Sobral, described as the "Top of Mind" figure in Brazilian paid-traffic management with over R$400 million in career ad spend managed and a training community ("Comunidade Subido de Tráfego") graduating 100,000+ traffic managers, and CEO/co-founder Bruno Choran, who has managed R$100M+ in paid media and led 100+ digital launches over the past five years.

C2G operates a sales-led, direct-to-business GTM, acquiring clients through website contact forms ("Quero contratar a C2G", "Fale com a gente"), Instagram (@agenciac2g), and educational content marketing (the "Verdades sobre performance" blog). Engagement pricing is custom and quote-based, with a monthly billing cadence disclosed and no standardized rate card; customer segmentation is horizontal across Brazilian businesses seeking growth, with no named anchor customers and no disclosed revenue, headcount trend, or contract economics. The company is privately held and founder-controlled, with no evidence of institutional capital, parent company, or geographic expansion beyond Brazil.

Name

Agência 2Gather

Legal name

Agência 2Gather

Website

https://agencia2gather.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Agência 2Gather (C2G) is a Brazilian digital marketing and performance agency of ~20 employees that sells custom, diagnostic-led marketing engagements — including paid-traffic management, web design, CRM implementation, creatives, email, and launches — to Brazilian SMBs seeking to scale with consistency.

Ownership category

akta.pro rank

Headquarters

HQ city

Brazil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Agency Services: C2G generates revenue through agency service fees, likely project-based or retainer engagements. Services include strategic audits/diagnostics, paid traffic management, web design, CRM implementation, creative production, and email marketing execution. The company emphasizes a comprehensive 360-degree approach rather than isolated paid traffic services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Agência 2Gather (C2G) is a Brazilian digital marketing and performance agency that sells a 360° performance marketing service. Its offering combines strategic business diagnostics (Raio-X Estratégico), digital presence implementation (web design and CRM), and execution services (paid traffic management, creative production, email marketing, and digital launches). All services are delivered directly by the C2G team to Brazilian businesses seeking growth, with engagements typically beginning with a diagnostic consultation.

Product overview

C2G (Agência 2Gather) is a digital marketing and performance agency organized around three service pillars: (1) Diagnóstico/Raio-X Estratégico — strategic audits and consulting that analyze businesses 360° to identify bottlenecks before scaling; (2) Presença Digital/Implementação — web design and CRM implementation to build digital infrastructure; and (3) Execução — paid traffic management (Tráfego Pago), creative development (Criativos), email marketing, and digital launches (Lançamentos). The agency positions itself as a full-service performance partner rather than a standalone SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnóstico (Raio-X Estratégico) Strategic audit service (Raio-X Estratégico) that performs a 360° business analysis to identify growth bottlenecks and the decisions that need to be taken before the client invests more in marketing or paid traffic. Includes audits and consulting under the Diagnóstico pillar.
• Consultorias Advisory services that provide expert guidance to client businesses on marketing strategy, operations, and performance optimization, delivered as part of the Diagnóstico pillar.
• Web Design Implementation service under the Presença Digital pillar that creates digital assets, pages, and processes to give the client's operation a foundation to capture demand and convert better, replacing improvised setups.
• CRM Implementation Implementation service under the Presença Digital pillar that deploys a customer relationship management system to support the client's lead management and operations.
• Tráfego Pago (Paid Traffic Management) Execution service that manages paid digital advertising campaigns across ad platforms to drive qualified commercial results for the client, as part of the Execução pillar.
• Criativos (Creative Production) Execution service that produces advertising creatives and assets designed to support campaign performance and audience engagement under the Execução pillar.
• E-mail Marketing Execution service that runs email marketing campaigns to nurture leads and support the client's sales funnel, as part of the Execução pillar.
• Lançamentos (Digital Launches) Execution service that orchestrates digital product launches, taking offers to market and converting traffic into commercial results, completing the Execução pillar.

Quantifiable outcome

• 4.2x ROAS in 90 days achieved for infoproduct client after offer repositioning rather than media changes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ladder: Performance marketing agency combining paid acquisition with conversion-rate optimization via diagnostic-led engagements — overlapping business model and methodology with C2G in the SMB/mid-market segment.
• Rock Content: Brazilian content marketing + digital agency serving SMB and mid-market, combining content production with paid distribution — directly comparable to C2G's creative and paid-traffic offerings.
• V4 Company: Large Brazilian performance marketing agency serving SMBs and mid-market with paid traffic, creative, and launch execution — the most directly comparable scaled competitor to C2G in Brazil.
• KlientBoost: Performance marketing agency specializing in paid acquisition (Google and Meta) with a CRO-led methodology very similar to C2G's diagnostic-first approach.
• Resultados Digitais (RD Station): Brazilian marketing platform + agency (now under TOTVS) offering inbound, paid media, and marketing automation — overlapping with C2G's diagnostics-to-execution model and SMB target audience.
• Disruptive Advertising: US-based paid-traffic and digital marketing agency with a comparable diagnostics-before-execution methodology, applied to North American mid-market — same playbook as C2G in a different geography.
• Amoeba: Brazilian creative + performance agency serving mid-market clients with integrated paid media and brand work — closely overlapping with C2G's service scope and customer base.

Broad incumbents

• Ogilvy Brasil: Brazilian arm of the global Ogilvy network — competes for larger Brazilian advertisers seeking integrated performance and brand work, but with a much broader portfolio and enterprise tilt than C2G.
• Tinuiti: Large US performance marketing agency with paid-media, CRO, and creative capabilities across channels — comparable service mix to C2G but at significantly larger scale and mid-market/enterprise focus.

Emerging players

• Leadster: Brazilian B2B conversion-marketing platform and services firm focused on lead capture and CRO — adjacent to C2G's CRO and paid-traffic stack and competing for the same Brazilian SMB marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/agenciac2g
• LinkedInlinkedin.com/company/ag%C3%AAncia-2gather

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agência 2Gather