Aurora Reproductive Care

What Aurora Reproductive Care does

Aurora Reproductive Care is a private, physician-owned fertility clinic headquartered in Saskatoon, Saskatchewan, and operating as the province's only comprehensive reproductive health care facility. Founded in 2013 by Dr. Allison Case and Dr. Adrian Gamelin, the clinic delivers a full suite of assisted reproductive technology services including IVF (CAD $10,500), IVF/ICSI ($12,500), egg freezing ($9,400), IUI ($750-$850), frozen embryo transfer ($2,200-$2,500), preimplantation genetic testing, donor sperm/egg programs, gestational carrier services, and surgical sperm extraction (PESA/TESE). Underlying infrastructure includes a brand new NHSF-accredited embryology lab with advanced air quality technology, scaling to nearly 3x the previous lab capacity, and the EngagedMD cloud-based patient education and consent platform.

The clinic generates revenue primarily through fee-for-service procedures (one-time charges per cycle) plus a recurring annual storage fee ($550/year) for cryopreserved embryos, eggs, and sperm. Its go-to-market is exclusively referral-driven: patients must obtain a referral from a family physician or specialist (OB/GYN, urologist, oncologist), with submissions centralized via fax intake. Marketing channels include physician referral networks, educational blog content, and media appearances on fertility awareness. Customer segments include heterosexual couples with infertility, same-sex couples, single women, oncology patients seeking fertility preservation, and out-of-town patients from across Saskatchewan and Western Canada. Saskatchewan Health covers investigation costs but not treatment fees, making the clinic largely self-pay, with a new March 2025 provincial refundable IVF tax credit introducing a material demand tailwind. The clinic operates with 12 employees, including 3 fellowship-trained reproductive endocrinologists and a specialized embryology team.

Name

Aurora Reproductive Care

Legal name

Aurora Reproductive Care

Website

https://auroraivf.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurora Reproductive Care is Saskatchewan's only comprehensive fertility clinic, providing IVF, ICSI, IUI, egg freezing, donor programs, and surgical sperm extraction to individuals and couples across the province from a single Saskatoon facility.

Ownership category

akta.pro rank

Product category

Reproductive Health & Fertility Services

NAICS

Family Planning Centers (621410)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatments
• Assisted reproduction
• In vitro fertilization
• Reproductive health services
• Fertility clinic

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. IVF Treatment Services: Fee-for-service medical procedures including IVF ($10,500), IVF/ICSI ($12,500), egg freezing ($9,400), frozen embryo transfer ($2,200-$2,500), and related treatments. Revenue is one-time procedure-based with additional costs for medications ($3,000-$8,000)
2. IUI and Diagnostic Services: Intrauterine insemination services ($750-$850), fertility testing, and diagnostic procedures
3. Storage and Handling Services: Annual storage fees for frozen embryos/eggs/sperm ($550), donor sperm handling ($300), sperm cryopreservation ($750)

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Aurora Reproductive Care operates Saskatchewan's only comprehensive fertility clinic, offering a full range of assisted reproductive services including in vitro fertilization (IVF), ICSI, intrauterine insemination (IUI), egg freezing, donor insemination, gestational carrier programs, surgical sperm extraction (PESA/TESE), fertility preservation, and preimplantation genetic testing. The clinic also provides comprehensive fertility diagnostics and operates a satellite monitoring program for patients outside Saskatoon from a new state-of-the-art embryology lab.

Product overview

Aurora Reproductive Care is a state-of-the-art fertility clinic providing comprehensive reproductive health care services. Their portfolio includes core assisted reproductive technologies (IVF, ICSI, IUI), fertility preservation (egg and embryo freezing), donor programs (donor sperm, donor eggs, gestational carrier), and surgical sperm extraction procedures (PESA, TESE). They offer advanced services including preimplantation genetic testing, blastocyst culture, and single embryo transfer. The clinic operates a satellite monitoring program for patients outside Saskatoon and utilizes the EngagedMD software platform for patient education and consent management. All services are provided by a team of reproductive endocrinologists, embryologists, nurses, and support staff in their NHSF-accredited facility.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Assisted reproduction procedure in which sperm and eggs are combined in a laboratory dish; if fertilization occurs, the resulting embryo is transferred into the woman's uterus. Includes scheduling, orientation, cycle monitoring, surgical and anesthetic fees, lab fees, embryo vitrification and first embryo transfer.
• IVF with Intracytoplasmic Sperm Injection (ICSI) IVF with a single sperm injected directly into an egg, typically used for male factor infertility or prior IVF fertilization failure.
• Intrauterine Insemination (IUI) Office procedure in which motile sperm is prepared and placed directly into a woman's cervix or uterus to increase the chance of pregnancy. Available as partner IUI (with sperm preparation) or donor IUI (with evaluation, thaw and preparation of donor sperm).
• Egg Freezing Treatment Fertility preservation service including scheduling, cycle monitoring, surgical and anesthetic fees, egg vitrification and first year storage; aimed at women seeking to preserve fertility for future use, including prior to cancer treatment.
• Frozen Embryo Transfer Single or double embryo transfer of previously vitrified embryos, including cycle scheduling and monitoring, procedures, and lab fees.
• IVF with Preimplantation Genetic Testing (PGT) IVF cycle combined with genetic testing of embryos prior to transfer, including scheduling, orientation, cycle monitoring, surgical and anesthetic fees, lab fees, embryo vitrification and first embryo transfer.
• Egg Donation Use of donor eggs from another woman for IVF; recommended for women with premature ovarian failure, poor response to stimulation, multiple IVF failures, or advanced maternal age.
• Frozen Donor Egg Treatment Treatment using frozen donor eggs sourced through a partnership with Donor Egg Bank USA; pricing varies by treatment plan.
• Gestational Carrier Program Embryos created through IVF with intended parents' eggs and sperm are transferred to another woman (gestational carrier) who carries the pregnancy to term.
• Donor Sperm Insemination Placement of frozen/thawed sperm from a regulated sperm bank into a woman's uterus at ovulation; option for single women, same-sex couples, or couples with male factor infertility.
• PESA and TESE (Surgical Sperm Extraction) Percutaneous epididymal sperm aspiration (PESA) removes sperm from the epididymis using a needle; testicular sperm extraction (TESE) removes testicular tissue. Used for men with azoospermia or post-vasectomy, including cryopreservation and one year storage.
• Ovulation Induction Medications used to treat women who cannot produce fully matured eggs or whose eggs fail to ovulate; includes oral medications (clomiphene, letrozole) and injection medications (gonadotropins).
• Fertility Testing Comprehensive diagnostic testing for women and men including blood tests, ovarian reserve testing (FSH, estradiol, AMH), sonohysterography, hysterosalpingogram, hysteroscopy, laparoscopy, and semen analysis.
• Satellite Monitoring for Other Clinics Coordination of ultrasound and other testing for patients who require treatment outside of Saskatoon, allowing patients to receive monitoring locally before returning to their primary clinic.
• Annual Storage of Frozen Embryos/Eggs/Sperm Yearly subscription storage fee for frozen embryos, eggs, or sperm, plus one-time sperm cryopreservation and donor sperm handling fees with one year of storage included.

Quantifiable outcome

• Pregnancy rates compare favorably to national average

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• EngagedMDcoreTechnology or IntegrationImplementation of EngagedMD cloud-based software platform enabling remote patient education throughout fertility journey and digital secure management of patient paperwork and consent forms. Improves patient experience with self-paced learning and convenient form signing.

Scale indicators3 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• Pacific Centre for Reproductive Medicine (PCRM): Burnaby, BC fertility clinic providing comprehensive IVF, ICSI, PGT, egg freezing, and donor services. Closest direct geographic peer to Aurora in Western Canada, competing for the same cross-provincial patient pool.
• Markham Fertility Centre: Greater Toronto Area fertility clinic with full-service IVF, ICSI, PGT, fertility preservation, and donor programs. Comparable mid-sized private Canadian fertility clinic with similar operating model and pricing structure.
• CReATe Fertility Centre: Toronto-based fertility clinic with academic affiliations and a comprehensive service portfolio including IVF, ICSI, PGT, donor programs, and gestational carrier — directly overlapping Aurora's full-stack offering at greater scale.
• Olive Fertility Centre: Vancouver-based comprehensive fertility clinic with full IVF/ICSI/PGT/donor/fertility preservation offering. Closest Western Canadian analogue to Aurora, also physician-led and competing for cross-border patients from Saskatchewan and Alberta.
• Genesis Fertility & Reproductive Medicine: Toronto-area fertility clinic offering IVF, IUI, egg freezing, and donor programs. Comparable private Canadian fertility clinic model with similar physician-ownership structure and premium pricing tiers.
• TRIO Fertility & IVF: Toronto-based full-service fertility clinic offering IVF, ICSI, IUI, egg freezing, donor programs, and PGT — directly comparable to Aurora's service stack in the Canadian private-clinic market. Like Aurora, it operates physician-owned with a centralized referral model.

Regional players

• Heartland Fertility Clinic: Alberta-based fertility clinic offering IVF and related services. Geographically proximate to Saskatchewan and competing for Western Canadian patients who might otherwise choose Aurora — relevant as a regional pressure point on Aurora's catchment area.
• The Fertility Clinic at London Health Sciences Centre: Ontario-based academic fertility program offering the same core ART services as Aurora (IVF, ICSI, IUI, PGT). Hospital-affiliated rather than physician-owned, so a regional analogue rather than direct competitor, but provides a useful benchmark on clinical scale and outcomes.

Broad incumbents

• CCRM (Colorado Center for Reproductive Medicine): Large US fertility network operating across multiple cities with full IVF/ICSI/PGT/donor/fertility preservation services. A broader incumbent in the North American ART market; relevant as a strategic benchmark for multi-site expansion models Aurora could pursue.
• Boston IVF: Large US-based fertility clinic network affiliated with a major hospital system offering comprehensive ART services. Represents the scaled, multi-site fertility operator archetype that contrasts with Aurora's single-clinic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aurora-reproductive-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Reproductive Care