AAA Oregon AutoSource

What AAA Oregon AutoSource does

AAA Oregon/Idaho, operating as AAA Oregon AutoSource, is a regional not-for-profit membership organization within the AAA/CAA federation of motor clubs, serving more than 915,000 members across Oregon and the southern 34 counties of Idaho. Founded in the early 1900s as part of the American Automobile Association (established 1902), the club offers a tiered subscription membership program (Basic, Plus, Plus RV, Premier) starting around $56 per year for Basic and exceeding $130 for Premier, with each tier unlocking escalating benefits such as longer towing distances (up to 200 miles for Premier), travel accident insurance, locksmith coverage, and trip interruption reimbursement. Membership grants access to 24/7 GPS-dispatched roadside assistance, mobile battery testing and installation, Approved Auto Repair services at 100+ vetted facilities, travel booking through AAA travel agents, multi-line insurance products sold via licensed agents, and merchant discounts at partners including Shell, NAPA Auto Parts, Discount Tire, and Hertz.

The organization operates a digital platform consisting of a responsive website (oregon.aaa.com), AAA mobile applications on iOS and Android providing digital membership cards and roadside request functionality, a member portal at members.oregon.aaa.com, and a dedicated travel booking site at travel.oregon.aaa.com. Behind these digital interfaces, AAA Oregon/Idaho runs eight physical Service Centers located across Oregon (Portland headquarters, Bend, Medford, Astoria, Beaverton, Clackamas) and Southern Idaho (Pocatello, Twin Falls), a GPS-dispatched contract roadside station network, and the Glovebox mobile app for insurance policy servicing. Distribution of services occurs through direct member-facing channels (Service Centers, phone at 1-800.AAA.HELP, mobile app) and partner-mediated channels including Approved Auto Repair shops, travel suppliers, insurance carriers, and merchant discount networks.

The revenue model is hybrid: primary recurring subscription revenue from annual membership dues, plus transaction-based commission revenue from insurance product sales (auto, home, life, specialty lines), travel bookings (cruises, hotels, flights, vacation packages, car rentals), and merchant partner programs (fuel savings, automotive parts, entertainment, financial services including Visa credit cards and online savings through Bread Financial). Not-for-profit status means the organization reinvests in member services rather than distributing profits. Revenue figures are not publicly disclosed. The GTM motion combines direct response acquisition (phone and web), member referrals, employer-sponsored group memberships, and physical Service Center walk-in traffic, with auto-renewal and tier-upgrade pathways (Basic to Plus to Premier) driving lifetime value expansion.

Name

AAA Oregon AutoSource

Legal name

AAA Oregon/Idaho

Website

https://aaaoregonautosource.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

1–10 employees

Short description

AAA Oregon/Idaho is a not-for-profit regional AAA motor club serving 915,000+ members across Oregon and Southern Idaho through tiered subscriptions (Basic to Premier) providing roadside assistance, travel booking, insurance, and merchant discounts via eight Service Centers and digital platforms.

Ownership category

akta.pro rank

Product category

Automotive Club Membership and Roadside Assistance

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Roadside assistance services
• Automotive club membership
• Travel agency services
• Insurance agency services
• Member discount program

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues are the primary revenue driver. Members pay annual fees for different tiers (Basic, Plus, Plus RV, Premier) ranging from approximately $56-$130+ per year depending on coverage level. Dues are billed annually with optional monthly installment payment plans available (with a $1.50 service fee per month).
2. Insurance Products: AAA sells insurance products (auto, home, life, motorcycle, boat, RV, umbrella, pet, business, and special event insurance) through its agency, earning commissions from insurance carriers. The organization acts as an insurance intermediary for multiple carriers.
3. Travel Services and Commissions: AAA earns commissions on travel bookings made through AAA travel agents, including cruises, hotels, flights, vacation packages, and car rentals. Members receive access to travel discounts and exclusive amenities.
4. Member Discounts and Partner Commissions: AAA Oregon/Idaho offers fuel discounts (Shell Fuel Rewards - minimum 5 cents per gallon), automotive parts discounts (NAPA Auto Parts - 10% off), entertainment discounts (theme parks, movie tickets, concerts, sporting events), shopping discounts, and other merchant partner offers. Commissions are earned through these partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

AAA Oregon AutoSource sells annual AAA Memberships (Basic, Plus, Plus RV, Premier) that bundle 24/7 roadside assistance, mobile battery service, and access to a vetted Approved Auto Repair network. Members also gain access to AAA travel booking, multi-line insurance products, financial services, and merchant discount programs, generating recurring membership dues and commission revenue.

Product overview

AAA Oregon/Idaho is a not-for-profit membership organization serving over 915,000 members in Oregon and Southern Idaho. The company operates a tiered membership model centered on its core AAA Membership program, which provides access to a comprehensive suite of automotive, travel, insurance, and financial services. The primary product is the AAA Membership (available in Basic, Plus, Plus RV, Premier, and Premier RV tiers), which functions as the gateway to roadside assistance services (including towing, battery service, lockout, and fuel delivery), an Approved Auto Repair network of over 100 facilities, travel booking services, insurance products, and member discount programs. Add-on membership tiers like AAA Plus and AAA Premier extend core benefits with enhanced towing distances (up to 200 miles), expanded locksmith coverage, travel concierge services, trip interruption insurance, and complimentary passport photos. Supporting offerings include TripTik travel planning tools, Via Magazine, Identity Theft Monitoring powered by Experian, EV Charging Solutions, and AAA Visa Signature credit cards.

Differentiator

Problem solved

Functional benefit

Brands

• AAA Plus: Extended membership tier offering up to 100 miles of towing, $100 locksmith service, extended extrication service, and $300,000 in travel accident insurance.
• AAA Premier
• AAA Plus RV
• Via Magazine

Products and services

• AAA Membership Annual membership subscription (Basic, Plus, Plus RV, Premier tiers) that provides 24/7 roadside assistance, mobile battery service, access to a network of 100+ Approved Auto Repair facilities, travel booking, multi-line insurance, financial services, and member discounts. Designed for individual consumers and households in Oregon and Southern Idaho.
• Roadside Assistance 24-hour emergency roadside assistance including towing (up to 200 miles on Premier), emergency fuel delivery, flat tire service, vehicle lockout/locksmith service, extrication/winching, and minor mechanical adjustments. Members receive four service calls per membership year.
• AAA Battery Service Mobile battery testing, jump-start, and on-site battery replacement provided by independent service providers using batteries and warranties supplied by Club Assist. AAA batteries include complimentary installation and a 3-year full replacement warranty.
• Approved Auto Repair Network Network of 100+ fully vetted and certified auto repair facilities offering AAA members 10% off labor costs (up to $75 per visit) and quality assurance on automotive repairs.
• AAA Travel Booking Services Full-service travel agency offering hotel, flight, car rental, cruise, vacation package bookings, and discounted tickets, plus travel concierge and trip planning via TripTik Online. Earning commissions from travel suppliers while delivering savings to AAA members.
• AAA Insurance Products Multi-line insurance agency offering auto, motorcycle, boat/RV/snowmobile, collector car, home, condo, renters, umbrella, life, accident, business, special event, earthquake, flood, and pet insurance, sourced from multiple carriers and earning commission revenue.
• AAA Visa Signature Credit Cards Credit card products offering cash back rewards, travel benefits, and member perks for AAA members, distributed through a financial services partner.
• Identity Theft Monitoring (ProtectMyID) Identity theft monitoring service from Experian provided free to AAA members, including dark web surveillance and identity protection features.
• Member Discounts Program Discount program offering savings on entertainment (theme parks, water parks, movies, concerts, sporting events, ski resorts), automotive (fuel via Shell Fuel Rewards, tires via Discount Tire, parts via NAPA Auto Parts), shopping, and travel, with merchant-partner commissions supplementing membership dues.
• EV Charging Solutions Resources and assistance for electric vehicle owners including charging station information and mobile EV charging services for AAA members.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Shell Fuel Rewards ProgramcoreGTM or Marketing PartnerShell Fuel Rewards Program allows AAA members to save at least 5 cents per gallon on every fill-up, every day at participating Shell stations. AAA receives marketing exposure through Shell while members receive ongoing fuel savings.
• NAPA Auto PartscoreGTM or Marketing PartnerAAA members save 10% at participating NAPA Auto Parts stores or online. AAA provides NAPA with access to its member base while members receive automotive parts discounts.
• Discount TirecoreGTM or Marketing PartnerAAA members save $10 off each 'Better' or 'Best' tire at Discount Tire stores nationwide through the Wheelie Big Savings program.
• Experian (ProtectMyID)coreGTM or Marketing PartnerAAA members receive FREE access to ProtectMyID from Experian for identity theft monitoring. Experian provides the service while AAA markets it to its membership base.
• BCS Insurance CompanycoreGTM or Marketing PartnerInsurance benefits underwritten by BCS Insurance Company under Form no. 50.233B. Provides trip interruption and vehicle return coverage for AAA Premier members.
• AGA Service CompanyminorGTM or Marketing PartnerAdministrator for AAA Premier Travel Assistance Concierge Service and 24-Hour Global Travel Emergency Assistance. Manages concierge and emergency travel services on behalf of AAA.
• Club Assist U.S. LLCminorGTM or Marketing PartnerProvider of AAA batteries and battery warranties. AAA Battery Service is provided by independent service providers with batteries and warranties provided by Club Assist.
• HertzminorChannel Partner/ Reseller/ DistributorHertz car rental is offered through AAA Travel. Note: AAA Premier emergency breakdown rental car benefit is NOT available at Hertz counters.
• SOLVEminorStrategic or Co-development PartnerAAA Oregon/Idaho partners with SOLVE to help clean up and protect Oregon's natural spaces. Community service partnership focused on environmental stewardship.
• American Lung Association (Reach the Beach)minorStrategic or Co-development PartnerAAA Oregon/Idaho sponsors the American Lung Association's Reach the Beach event to promote and celebrate cycling. Community health and fitness sponsorship.
• Bread Financial (Online Savings)minorGTM or Marketing PartnerAAA members have access to online savings accounts through Bread Financial, providing financial services diversification for the membership base.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Good Sam (Good Sam Enterprises): Membership club focused on RV and recreational vehicle owners, offering roadside assistance, RV-specific insurance, travel discounts, and member services. Comparable subscription model and overlap in AAA Oregon/Idaho's Plus RV tier value proposition.
• Better World Club: Nationwide roadside assistance and travel membership club positioning as a consumer alternative to AAA. Directly competes for the same subscription roadside/travel member with overlapping (though smaller) repair network and trip-planning services.
• AAA Washington (AAA Washington/Inland Empire): Adjacent regional AAA club serving Washington state and northern Idaho with substantially the same membership tiers, roadside assistance model, and Approved Auto Repair network — making it a near-identical peer in product and operations.
• AAA Northern California/Nevada: Sibling regional AAA motor club serving Northern California and Nevada with the same multi-tier membership, roadside, travel, insurance, and discount model. Most directly comparable in product, pricing tiers, and partnership structure to AAA Oregon/Idaho.

Emerging players

• OnStar (General Motors): OEM-embedded emergency services, roadside assistance, navigation, and connected-car features bundled with GM vehicles. Represents the in-vehicle alternative to a standalone AAA membership and a structural threat as more vehicles ship with telematics-enabled service.
• Urgently / Honk: Digital-first roadside assistance marketplaces connecting drivers to nearby service providers on demand. Compete with AAA's contracted-station dispatch model by offering pay-per-use convenience that may erode the value perception of an annual subscription.

Broad incumbents

• AARP: Large-scale membership organization offering insurance, travel discounts, and member benefits. Operates a similar subscription/membership model at national scale and competes indirectly for the same older household demographic that anchors AAA Oregon/Idaho's member base.
• Allstate Motor Club: Allstate-owned roadside assistance and motor club product bundled with and sold alongside Allstate auto insurance. Competes for the same subscription roadside dollar but as part of a much larger national insurance carrier's portfolio.
• USAA: Membership-based financial services and insurance organization serving military families. Comparable subscription/membership moat, insurance and travel products, and trust-driven member economics, though serving a different (military) customer segment.

Others

• Costco Wholesale: Membership warehouse club using a tiered annual subscription model to drive recurring revenue and cross-sell partner services. Comparable business-model archetype (subscription-first, member loyalty, partner-derived value) although operating in a fundamentally different category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AAAOregonIdaho
• LinkedInlinkedin.com/company/aaa-oregon-autosource
• Instagraminstagram.com/aaaoregonidaho

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAA Oregon AutoSource